21/10/2024
I would like to share a story.
This year I started the opportunity to work with Minerelle Australia on revamping their website. From my first conversation with Pam from the Minerelle team, I could feel that this was going to be a project that I would be very passionate about as it combines my creative work with my love of finding pure toxin-free products 🍃
This business had existed for over a decade, however it had been left almost dormant and unloved by previous owners and because of this the website was old, outdated and functioning suboptimally. Along with a site rebuild, I included a full range of professional photography and a brand refresh to really showcase these beautiful products in the aesthetic way I felt they deserved.
Being passionate about the Minerelle brand definitely changed how I approached this project, and reiterated to me how important it is for brands to work with freelancers who care deeply about their business and want to create a lasting and meaningful professional relationship.
If you are seeking a freelancer, here are some green flags to look for:
✅ Strong Portfolio: A diverse and high-quality portfolio showcases their skills and style. Look for projects similar to yours and see how they handle different design challenges.
✅ Clear Communication: A good designer communicates clearly and promptly. They should be able to articulate their ideas and listen to your feedback, ensuring a collaborative process.
✅ Passion for Your Brand: A designer who shows genuine interest in your brand’s mission and values will create work that resonates with your audience. Look for someone who asks thoughtful questions and engages with your vision.
