Sunny+Flow

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Sunny+Flow

We bridge the gap between your business and your buyers.

20/04/2023

Are you obsessed with indoor plants or are you an alien?

^ the opening line of .au’s March EDM.

Soph’s requested topic:

Our fave. Email marketing.

So why exactly were we talking about indoor plants and aliens?

Because email marketing and indoor plants have more in common than meets the eye.

It isn’t enough to head to Bunnings, fill your trolley with greenery and live happily ever after.

Just like it’s not enough to collect emails from people but never actually email them.

What happens if you don’t water your plants??? Shocker horror: They die.

(I’m kinda an expert on the topic)

And what happens when you don’t communicate with your email list?…

…They go to the dark, dead-end place also know as…

…The lost-sales-graveyard. 💀

‘Cause you ghosted them (!!)

All those people who so kindly invited you into their little corner of email land. Neglected.

Moral of the story:

1. Ghost your indoor plants and their little plant souls go to greenery heaven.

2. Ghost your email list and you’re sending sales to rest in peace.

If it’s time to get the humans out of the graveyard, the good news is, they’re not dead (but they do need some email marketing CPR)

Send me a DM for more info.

Disclaimer: This is my best friends plant.

She’s great at all the things I’m not (plant mumming, domestic duties, not spilling food all over herself every time she eats ect ect)

19/04/2023

You have mail 💌

Your brand spankin sales page copy is ready for your eyeballs.

〰️

Can we just take a sec for this mood board?

Most of my briefing process is a lot of words and chats — I love it when I get to mix it up with a bit of visual inspo.

I think some people assume that a copywriters job is to write stuff.

And that’s true.

I sure do write a f**k load of stuff.

Thousands and thousands of words per week.

But it’s more than that.

Here’s why knowing the *mood* of my client is vital:

Every business has values (the things they stand for) and every business has a vibe (their personality/mood) — it’s my job to translate those vibes and values into a VOICE.

To tie it all together in a bow and gift it to [insert my clients target audience] so they [do what my client wants them to do].

Aaaand when I say we’re here to give voices to the fun, personality-driven service providers, you best believe it.

Life’s too short for mediocre 💋

29/03/2023

Call me superstitious but cute nails make me write better x

08/02/2023

Pretty things by my a.m.a.z.i.n.g client, Kelsie at Mae+Co 🤍

16 months collaborating… (not even counting)

So proud of all the dreams your dreaming, goals you’re getting and houses you’re home-ing.

✨✨✨

27/01/2023

I think I’ve semi recovered from my meltdown.

If you missed my stories, my brain has been a bit of a s**t show.

But the last few days I’ve felt back to myself again.

I used to put pen to paper all the time and the words just ~flowed~

But then Sunny+Flow got bigger and busier, so I got more and tech involved to support the faster pace and somewhere along the line I stopped handwriting my ideas.

So earlier this week I went back to basics.

I wrote the draft of a 5-part email sequence by hand and it metorphically flew out of me.

Moral of the story:

Step away from the screen.
Do something different.
Mix it up.

Sometimes creativity doesn’t come easily.

Sometimes we have to chase it.

(And sometimes we needa’ take the weekend off and drink champagne in the sunshine)

13/01/2023

It was basically love at first zoom with these two.

Meet Keryn + Daniela, co-founders of 😍

Reformer Pilates is up there with margaritas for me, so this collaboration was an absolute no-brainer.

WELCOME TO THE SUNNY FAM, BOSS LADIES 🫶🏽

09/01/2023

Back on deck today my friends!!

Have some sandy snaps from my trip 🫶🏽

Soooo ready for 2023 — let’s do thisssss!

Wanna work together? Send me a DM and I’ll shoot you over our info pack x

26/12/2022

Crutch copy.

08/12/2022

As if you wouldn’t want this stunner to stick a needle in you?
aesthetics officially opened its doors last month.

Now the world gets to see this honey-hearted boss lady shine like I do 🥹

Meet Ella ~ the brains and beauty behind the brick and mortar.

For monnnnnnnths and months,
she’s been painting, planning and pouring every part of herself into this little dreamy skin-space.

Now she’s pointing lasers at people and making them feel a million bucks.

Meanwhile, I’m hanging out with my keyboard writing all about it.

humans — don’t go anywhere else for your skin lovin’ rituals. She’s the one 🧡

06/12/2022

👏🏽 is officially in 👏🏽

If your babe is throwing their plate across the room like it’s a frisbee…

…you might wanna put some Bouchèe on it.

Fuss-free finger food for little people.

Delicious dinners and lunches they’ll loveeeee.

No tantrums.
No stress.
No leftovers.

Just simple, nutritious meals and happy, full bellies.

💜 🧡 💚

28/11/2022

Sunny afternoons in the Sunny studio 🔆

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+61404659100

Website

http://www.sunnyandflow.com/

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