Tika Hasborth - Digital Advertising (2026)

23/06/2023

When utilizing these advanced targeting techniques, it's crucial to continuously monitor and optimize your campaigns based on performance data. Analyze key metrics such as click-through rates, conversion rates, and return on ad spend (ROAS) to assess the effectiveness of your targeting strategies and make data-driven adjustments as needed.

By leveraging custom audiences, lookalike audiences, retargeting, and behavioral/interest-based targeting, you can refine your audience targeting in paid social advertising, increase relevancy, and enhance campaign performance. These advanced targeting techniques help you reach the right people at the right time, maximizing the impact of your advertising efforts and driving better results. 👩🏾‍💻

10/01/2023

Let’s forget about data analytics and advertising strategies for a moment…

While we head into another empowering year, I thought I’d share some not-so-known fun facts about me that you may not have guessed…

📊 I spent 2+ years in business school and dropped out 3 months before graduation. At 17, economics and numbers weren’t my cups of tea. Today, numbers (analytics) are what make the most sense to me.

🏆 Thanks to and The Hills I aspired to be a Fasion & Beauty Editor. I continued my academics in Mass Communications where I excelled in writing, fashion beauty and marketing.

🏠 I lived in Singapore, Jakarta, Perth and Bali before settling in Gold Coast. I’m always fond of travelling, seeking adventures and creating new friendships with people all around the world.

🌊 Nature and the ocean is my alter ego.

💖 is my #1 business girl crush forever. I admire the power, determination and focus she embodies.

🧛🏼‍♀️ Remember the Myspace emo-era? I was your punk-emo chick from the area thriving on Simple Plan and My Chemical Romance music. Although I don’t look it today, I’m still that at heart.

👩🏽‍💻 If I hadn’t been in digital, I would most probably be in real estate, rockstar, lawyer or motorbike rider.

📔I am a book geek. I’m obsessed with topics related to childhood traumas, spirituality, finance & investing, health and bio-hacking.

🔮I own a big collection of crystals. Meditation, journaling & visualisation are my manifestation techniques.

💻 I started an e-commerce brand Hasborth at 23 focused on female footwear. With the goal to scale, I found passion in paid advertising and never looked back ever since.

🎗️I aim to fulfil more of my life mission of supporting and lifting women from all around the world, exclusively female victims of domestic violence and childhood traumas.

Do we have anything in common?

04/01/2023

And if you're like most small business owners, you have an idea of where you want to go. You probably have goals, ideas, and even some plans for how to get there.

But did you know the best way to make sure those plans are getting carried out? It's not just about having a plan—it's about setting up an advertising plan.

Let's face it: businesses don't just happen. They require work—hard work—from everyone involved in the process. But if that work is done right, your business can become successful—and stay successful! That means keeping customers happy, and growing your customer base and revenue stream all while staying profitable throughout it all.

So what does it take to make sure this happens? It takes planning ahead so that your marketing efforts are aligned with each other and with your sales funnel to maximize conversions while minimizing costs; this means creating an advertising plan that includes social channels like Facebook & Instagram.

23/11/2022

There's this ongoing debate around Facebook being overtaken by other platforms, especially looking at Tik Tok’s rising appeal towards Gen Z, the largest demographic and the next generation of consumers.

👥 Facebook remains the largest social media platform
With nearly 2.5 billion monthly users, Facebook is hands down the largest social media site in the world. With Facebook encompassing all demographics, it is no surprise that you can find your consumers here regardless of whom you are targeting.

🎯 Diverse Targeting Capacity
Facebook gives you the opportunity to reach out to your best-qualified customers through their targeting options - from endless interest-based keywords, demographics-based keywords, and even income levels to purchasing behaviours!

In comparison to Tik Tok, its targeting capabilities are more general and broader, making it a hit-and-miss opportunity when it comes to audience relevance with your ads. Although Tik Tok’s CPM is said to be lower, Facebook’s ad effectiveness might be higher due to the defined targeting options.

📺 Ad Types, Placements And Formats Variations
Facebook has evolved its user experience. Depending on your campaign objectives, you are given the flexibility to choose the placements where your ads get to show up. There are 15+ total ad placements across the following platforms: Facebook, Instagram, Audience Network, and Messenger.

📈 More Sophisticated Metrics
When it comes to analytics, Facebook provides more measurable and meaningful insights for optimisation. As Facebook has existed for a while now, it has built a wealth of audience data and refined it over the years.

💯 A stronger and more effective algorithm
When it comes to what content users want to see, we trust that Facebook knows best due to the wealth of data paired with the years of understanding market behaviours. Facebook has spent almost twenty years observing users’ behaviour and figuring out what we like based on our responses to content.

As a standalone platform, Facebook advertising is not dead. However, it requires a different strategy based on evolving consumer behaviour and preferences.

20/11/2022

We've all heard the myths about Facebook ads.

Many of us have experienced them firsthand, too: You create an ad campaign and put all your effort into it, only to realize that it's not working at all.

But what if those aren't the reasons why? What if there are other things going on?

That's why we're debunking these myths right now. We want you to get some understanding as to why Facebook ads don't work for you—and what you can do about it!

20/11/2022

We've all heard the myths about Facebook ads.

Many of us have experienced them firsthand, too: You create an ad campaign and put all your effort into it, only to realize that it's not working at all.

But what if those aren't the reasons why? What if there are other things going on?

That's why we're debunking these myths right now. We want you to get some understanding as to why Facebook ads don't work for you—and what you can do about it!

20/11/2022

Are you looking to bring on guests who have experience in the Digital Marketing field?

Let me help inspire & educate your audience on topics that are related to marketing, mindsets and entrepreneurship. I’ll break down what it takes to succeed in paid advertising and digital marketing, which are two topics that are near and dear to me. I've worked on campaigns at every level—from small businesses to large corporations—and I love being able to share my insights with others who are trying to do the same thing.

Get in touch with me and let’s discuss about the knowledge-packed episode we’re about to work on together. 🚀🧨

17/11/2022

You've probably heard the phrase "measure and track everything." But what does that mean? And how is consumer data so important to your success?

Data is the new oil.

In the past, companies had to spend millions of dollars on research and development to collect information about their customers. Now, platforms like Google and Facebook allow businesses to use consumer data to make better decisions, target their audiences more effectively, and increase sales.

Advertising platforms let you measure and track making it easy for you to track every detail: which ads are working, as well as which factors are contributing most strongly to their success. This allows you to fine-tune your strategy and maximise your ROI. So if you've ever wondered how much money you were losing by not knowing what people were looking for on your website or how many people came in through Facebook ads, now's the time to get started!

03/11/2022

You're launching your first campaign on Facebook. It's exciting, but you've heard there's a learning curve, and you want to make sure that your ads perform well.

We all know that the "Learning Phase" is a crucial part of the Facebook Ads process. It's when the platform learns more about your audience and can make better decisions on how to best target them with ads.

The learning phase allows Facebook to be able to fully assess how valuable each of your audiences are, which will lead to less efficient ad campaigns overall.

How can you exit the learning phase quicker?

💰Consider increasing your budget
✍🏽 Avoid making significant edits to your campaign
👥 Combine all interest-targeting audiences into one adset

&& continue monitoring your performance… Overtime, as you gradually see conversions starting to roll in, it means the campaigns are picking up the algorithm 🕊

03/11/2022

Seriously though, I can’t be the only one… 🤔💭

I have to bravely admit that this is a pointless habit of mine (not gonna lie & not really proud of it 🙃)

Measuring data within a short span and making decisions based on it were the first few mistakes I learned as an Ads Strategist.

When you're trying to figure out how to use Facebook Ads, it can be tempting to make decisions quickly. But you have to remember that Facebook Ads is a machine—it's not going to learn anything from your mistakes if you don't give it the time and space to do so.

One of the most common mistakes brands make when creating Facebook Ads is getting frustrated early on and giving up on the campaign before it has a chance to run its course. The longer Facebook has access to its audience, the better it can understand them, which will allow it to serve ads that are more relevant to them in the future.

If you see that an ad isn't performing well after just a few days, resist the urge to pause or remove it immediately! Instead, let it run its course for at least a week before making any changes. This way you'll be able to see if there are any trends that emerge over time and help improve future campaigns based on those results. 🚀

22/10/2022

So you've got a pretty good website. You're ranking well in Google, and people are clicking on your ads. You've got a high click-through rate, and you're getting lots of people to initiate checkouts. But then—poof!—they disappear. They don't convert. What gives?

The first thing is to check your bounce rate on the checkout page. It should be in the single digits at most—a higher number means that people are leaving before they get to the checkout, which means you're losing money.

There must be a reason why people would click on something and then leave without making a purchase. Here are the THREE main things that might be happening here:

🚚 High Shipping Time + Rates

It could be that the shipping time is too long or shipping rates are too high. If they're too high, customers will probably get frustrated with how long it takes for their order to arrive and just not buy at all. If this is the case, consider lowering either one or both of these costs so that they're more in line with what other sites offer in your niche market (and if possible, make sure that they're not higher than what other companies charge).

💰Mismatched Offer

The next thing you'll want to do is make sure that your discount codes are properly working and redeemable at check-out. Check if your landing page has relevant content and if it matches with what was promised on ads or email campaigns that brought visitors there in the first place (e.g. if you promised 10% off but instead of 10% off got 5% off).

If it's not, then customers may flag ads as misleading and platforms may ban your account from advertising completely.

💳 An Error with the Payment Gateway

One of the most common errors in eCommerce is a payment gateway error, which will prevent you from completing a transaction with your customer. To avoid this problem, check that your payment gateway is actually taking payments (and not returning errors). If this is not working properly, then you'll want to contact the company that provides your services so they can troubleshoot with you. 🥂

21/10/2022

Call-To-Actions have been around for a long time and have been incredibly effective in driving actions. But the world has changed since the days of print media and call-to-action buttons. Today, we have an audience that is more sophisticated, more informed, and more sceptical than ever before.

We no longer believe in what we read or see—we want to know that it's true. And if something is true, it needs to be backed up by value.

So as we enter into this new era of marketing, how can our companies take advantage of this shift? Call-To-Values.

Here's how it works: Instead of saying "Buy this!" or "Sign up now!" or "Download our whitepaper," you frame your content around the benefits it delivers. Instead of saying "Download our whitepaper," try saying "Learn how we've helped other companies increase their sales by 50% in 3 months."

You're not selling anything here—you're just communicating the value you provide. It's about showing others how your product or service will help them achieve their goals, rather than trying to get them to buy into yours.

This is a much more effective strategy because it helps people see why they should take action. If you can show someone that your product or service will make their life easier, better, more convenient… that's what will motivate them to take action!

Tika Hasborth - Digital Advertising

23/06/2023

10/01/2023

04/01/2023

23/11/2022

20/11/2022

20/11/2022

20/11/2022

17/11/2022

03/11/2022

03/11/2022

22/10/2022

21/10/2022

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