In Symphony

18/06/2026

Google Ads or SEO? People confuse these all the time, and I get it.

SEO, AEO, GEO, AI search... call it what you want. In 2026, you want to show up everywhere someone searches for your product, service or event.

Done properly, SEO compounds, and it is a powerful lever for your business. But many people aren't patient enough and just burn money wastefully in Google Ads.

Google Ads is rented space. Stop paying, and you disappear.

SEO is an asset you're building. Both have a role, but some businesses mix them up in ways that waste money.

The most common mistake I see: running Google Ads on keywords you're already ranking for. Or bidding on your own brand name.

You're paying for traffic you were going to get anyway.

The smarter play is using Google Ads to cover the gaps while you build your organic presence. As your SEO climbs, you can pull back spend or allocate it to other opportunities.
opportunities
We've dialled in AI search and Google Ads to ensure we get the right mix for our clients, and the results speak for themselves.

Follow along for more on how this works in practice.

Or if you just want to find out right now what the right mix might look like for your business, DM me and we'll have a chat.

16/06/2026

Comment "Covers" and we'll send you our restaurant ads playbook.

If you're boosting flyers for views or running the same content for months, you're burning money 🔥💰

In the last year, we achieved 1,370 bookings at approx $14 per booking for our restaurant clients and here are the first 5 things we would do to get bookings coming in:

( #2 and #4 are non-negotiable)

#1
Set the ad account up properly. Load in all your custom audiences so the account knows who your existing customers are and what your new ones look like.

#2
Set up your tracking and make sure your ads objective is for bookings. This might be the single most important one. If your ads are optimised for video views or profile follows, Meta sends them to people who love watching food videos but may have no interest in booking.

#3
For quick results, check your organic content for what's usable in ads. You've probably spent a lot of money on good content that's sitting on the grid gathering dust. Your best content will most likely work in paid.

#4
Map a creative strategy around your customers and the outcomes you want. Couples on date night, groups celebrating, corporate functions. To win new customers, your creative needs to speak to that person. A flyer only speaks to people who already know you.
This is the secret to standing out online.

#5
Adjust the ad scheduling. With so many people booking last minute, there's no point pouring spend into Saturday and Sunday if you're already busy. Shift the budget to the quieter days when people are making decisions.

23/10/2025

How we turned $4.7k into over $70K in bookings — leaning on customer insights 💡

When we first started running ads for this Melbourne restaurant, we kept things simple: with a small budget, simple creative.
The client was cautious about wasting money on Meta. Results were steady, but nothing game-changing.

As trust grew, we began testing more: behind-the-scenes clips, staff talking-heads, diner moments, and lifestyle videos.
Month by month, we learned what connected and shifted budgets toward what actually filled tables.

One pattern stood out: most people booked within 48 hours of dining out.
So we shaped campaigns around that short decision window — reaching locals right when they were thinking, “Where should we go for dinner?”

Eight months later:
✨ 404 bookings (avg. 2.8 people each)
✨ $4,719 ad spend → $79,184 in estimated revenue
✨ $11.99 cost per booking
✨ 17× ROAS

Bookings are up 10 per cent year-on-year and when Meta rolled out its Andromeda updates, our campaigns barely needed adjusting.
While others saw ad costs rise, ours kept falling.

Great advertising isn’t luck — it’s creative volume, clear data, and clients willing to invest in content.

That last one’s still the hardest part. 😅

08/10/2025

Most ads fail for one simple reason - they’re solving the wrong problem.

Businesses chase hacks, tweak settings, and throw more budget at platforms…
While customers make decisions based on trust, relevance, and emotion.

After running campaigns across Melbourne’s hospitality and event scene, we’ve found 5 ad truths that never change:
1️⃣ Creative is your targeting
2️⃣ Attribution is broken
3️⃣ Customers zigzag down the funnel
4️⃣ Trust decides the sale
5️⃣ Ads work best in symphony with your other channels

If your ads are feel like guesswork, it’s time to fix the foundation.

DM us “Checklist” and we’ll send you our 5-point guide to improve your ads, the same framework we use to help Melbourne venues and businesses turn ads into revenue.

25/07/2023

Are you looking to maximise your establishment’s potential? 🚀

Marketing your business online can be challenging if you're not sure where to start. That's why we've created our Hospitality Marketing Scorecard. It can help you understand how your current marketing is performing across 5 key areas.

By taking the scorecard, you'll gain valuable insights on how to improve your strategies, build a strong rapport with current customers, and attract more customers to your business.

Simply click the link to get started 👉🏼 https://insymphony-hospo.scoreapp.com

05/07/2023

Feeling frustrated by the lack of returns from your ad campaigns?🤔⁠
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We often get asked about algorithm changes, iOS 14 updates and other unexpected twists that make advertising daunting and expensive if not handled properly. ⁠
However, with a smart strategy, ads can do wonders for your business! 🚀⁠
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Here's a quick rundown of three guiding principles we always follow:⁠
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1️⃣ Content is King:⁠
Invest your budget wisely! Allocate more budget to effective content instead of throwing money at ads. Test what grabs attention and use it to scale more effective ads.⁠
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2️⃣ Simplify Targeting:⁠
Let the advertising platform's AI find your audience. Utilise lookalike audiences and broad interest groups to reach your advertising goals. Set up automated audiences with your followers and website visitors for higher intent campaigns.⁠
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3️⃣ Check Your Data:⁠
Use tools such as Google Analytics and UTM links to measure your campaign's performance.⁠
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Want better results? Try these tips out!⁠
If you're looking for more tips, take our quick quiz to evaluate your online marketing efforts and receive a personalised report with actionable tips to boost your business. 🌱⁠
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Click here to take the quiz ➡️ https://insymphony-quiz.scoreapp.com
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01/06/2023

We are incredibly proud of the clients we've had the privilege of partnering with in the last year.
We understand that every business is unique, which is why we specialise in crafting tailored strategies that perfectly align with your specific industry and customers' needs. Some highlights include:

🎟️ Countless full houses and sold-out shows (our specialty!)
💪 Pausing Google Ads for a client overwhelmed by demand (not even our specialty, but we made it happen!)
🍽️ A 25% increase in bookings for another client through organic posting

Connect with us today and discover how we can help your business.

26/05/2023

Struggling to Cut Through the Online Noise? We've got your back! 👌🏽

At In Symphony, we're currently working with a variety of businesses in Events, Hospitality, E-commerce, and service-based industries, providing customised services to meet their unique needs. Whether it's comprehensive event marketing or tailored strategies for hospitality and e-commerce, we are here to supercharge your business.

25/05/2023

Are you looking to take your online presence to the next level? 🚀

Look no further than In Symphony. We deliver tailored digital marketing services to perfectly match your unique business needs, always starting with a discovery workshop to analyse your strengths and uncover new opportunities to unlock your business's full potential.💡

Free 30-minute consultation available. Contact us today to learn more.

27/04/2022

Welcome! 🥁 We are open for business

Check out our website for more about our services:

In Symphony Digital is a Melbourne based agency helping businesses grow with tailored digital marketing strategies including social media marketing, search engine optimisation and digital advertising