WebSofa

13/06/2026

James Classic Upholstery is a family business located in Brighton SA. Being another small business supporting local community, they chose us to build their website. Their site has produced a steady stream of organic website traffic, with large numbers of searches relating to “upholsterers Adelaide” and “upholsterers near me”.

The site has just reached a milestone with 100 enquiries submitted through the website’s contact form (not including those from direct phone calls and emails). If you estimate an appropriate rate of conversion from enquiries to sales and a unit rate for a “typical” job, your maths will very quickly demonstrate that the site has paid for itself many times over. This is the type of ROI you should hope for when you build your next website. Contact us for details on our services.

Learn how WebSofa's SEO skills can boost your business' website ranking

07/06/2026

We’ve only just published a new page relating to website metadata and it’s already pulling strong results in Google searches – the #2 search result on page #1. In addition, if you search on this topic you’ll find a nice little AI citation which provides another link and drives more traffic to our website.

This could be your business webpage! If you’re looking for ways to grow your business using SEO then reach out to us! WebSofa, relax while we get you on the web!

03/06/2026

If you have a website or are intending to build one, you need to understand the concept of metadata. You won't see the website metadata when you're browsing, but its existence is critical to ensuring Search Engine Optimisation and therefore getting a website to appear and rank well in internet searches. This is why we refer to website metadata as the invisible backbone to a website.

To help you understand the dos and don'ts of this concept, we've produced an easy-to-read article. Just click on the link below for further details and of course, if you need in-depth information, don't hesitate to reach out.

Undertanding website metadata and how it affects SEO

17/04/2026

Did you know? Every time you register or renew the registration of an Australian website domain (eg .com.au), you require a valid ABN to ensure the domain registrant is a legitimate Australian entity. This builds trust with and protects website users, your potential new customers!

If you have a website already and your ABN has lapsed, is cancelled or altered, or if the name of the ABN holder is changed, you should contact your website provider before the domain renewal date. This will prevent disappointment when the renewal fails.

06/04/2026

If you’re wrestling with the concept of building your first website, you’ll soon discover there’s a host of considerations you’ll need to mull over, ranging from how to choose and then register a domain, where to get hosting, how to find images for use and lots more. Wouldn’t it be nice if someone took the time to provide an easy-to-follow guide on the things you need to look out for?

That’s exactly what we’ve done! Regardless of how you’re intending to build your site, we’ve produced a free Website Checklist for Clients. Just click below and don’t be shy if you need further help …. reach out to us anytime and we’ll be there for you! 👇

Need a checklist for your first website? Here is an easy-to-read summary of the things you need to consider before you begin your website journey.

30/03/2026

Before releasing a client's new website into the wild, we verify that it stacks up against the key metrics used in the Google PageSpeed Insights tool. This is vitally important for the long-term success of the website and therefore the client's business.

* The Performance tab gives you information on how your website loads and runs - page speed affects user experience and is an important ranking factor for Google
* The Accessibility section checks ease-of-use, including for people with disabilities – user experience will be enhanced and bounce rates lower, which are key signals Google uses to boost rankings
* Best Practices is checking how well your site follows general web standards regarding safety, reliability, and overall site quality - critical for improving user experience, site stability, and long-term maintainability
*The SEO section checks whether your website follows basic search engine optimisation rules, ensuring Google can crawl, index, and understand the site, leading to higher rankings

How's your business website performing? Talk to us for a free consult!

25/03/2026

Do you use social media like Facebook to promote your business online? It's an important tool that can elevate your internet presence, if you'd like to read some handy tips on getting the best out of your posts, then click on the link below and read on!

How to get the best out of your posts on Facebook and other social media platforms

26/02/2026

We regularly benchmark our services against local competitors, looking at factors such as costs, services offered and most importantly, the value provided to clients seeking to grow their business. One of the key value items is website performance, particularly the time it takes for a site to load, which is a vital ingredient to ensure a website ranks well in Google searches. Using authoritative data from Google’s PageSpeed Insights tool, we’ve come up with the following results that examine the mobile performance of the WebSofa website against one key competitor (as at 26 Feb 2026):

WebSofa Performance 100 Best Practices 100 SEO 100
Competitor Performance 58 Best Practices 96 SEO 100

Look at those performance figures! Bear in mind that these results are for their own website, who knows what they deliver for clients’ sites! There are similar stories to tell with other providers and what you’re witnessing is the consequence of choosing a WordPress site rather than a higher performing coded website. Who will you trust with your new website?

12/02/2026

Spending your hard earned money on a website that looks good is one thing, but is your site enabling your brand to reach new customers searching on-line for a service …. what’s the value-add for your website?

Search Engine Optimisation (SEO) is complicated but not impossible if you understand the principles. You also need to have the tools to help you understand what search terms people are using and target your website keywords accordingly. And you need to have a multi-faceted approach so you cater to a variety of search terms.

If you’ve nailed the SEO, your website will appear in different forms, namely the search results, an AI overview on the standout websites and a Google snippet featuring your services. Take a look at our recent search results for a variety of keywords, and then come and talk to us about your next website!

Page 1, number 1: “Custom websites in Adelaide”, “Coded site”, “Free website consultation”
Page 1, number 2: : ”Coded website”, How much should a website cost”, “Website checklist for clients”

14/01/2026

You might have looked at a few websites over the break and viewed them from a visual perspective, being unaware that what’s under the hood of a website is sooooo important. We’ve said this before and we’ll probably say it again at some stage!

Instead of taking the easy route by using website-building software, WebSofa proudly chooses to build websites using native code (primarily HTML and CSS) to provide maximum control over design, functionality, and performance. This approach yields unique, fast, secure, and future-proofed websites tailored precisely to your business's requirements. Think about the competitive edge our websites can offer you:

• Customization and Unique Design
• Enhanced Performance and Speed
• Robustness and Security
• Optimal Search Engine Optimization (SEO)
• Responsive Design
• Tailored to Exact Requirements

We’ve got a full webpage that breaks this topic down further. Google values relevant content in its search rankings and it has put this page at the top of its search results! For more info, go to https://www.websofa.com.au/why-we-build-coded-websites.