Adscaleup

03/04/2021

Food for thpught:

When the Facebook Algorithm is learning and compounding its memory with your ads, consider the fact that it will perform better in the long run when it knows the conversion.

Meaning the ad converting to an instant sale through the funnel VS the funnel leading to a phone call.

When you think about it, it makes so much sense.

The algorithm has no clue what happens on the phone call, what you sell and for what price.

When it does know this data via a complete funnel, it will always get better at hunting for the right person more quickly.

This does not mean that you shouldn’t run an ad to a funnel with a phone call, it simply means to take this awareness into your consideration when a analysing your ad data.

08/12/2020

"You can solve all your money problems with a great SALES LETTER!" - Gary Halbert

25/10/2020

This article was in 2018 not 2020 so I’m not 100% sure how relevant it still is but thought it was an interesting read.....

Facebook charges Australian advertisers nearly four times the global average, research from Socialbakers has revealed.

25/10/2020

This should be a real 'aha' moment for some of you. Mike Dillard is one of the KINGS of Internet Marketing and when he said this quote he was referring to creating self-liquidating offers to fund your ad spend.

Basically, when you put out a free lead magnet to grow your email list on the front end, you have a low priced offer on the backend which would be enough to cover your ad budget and create a small profit.

This smart little addition gives you the leverage to essentially build your email list for FREE and even profitable!!

Now, remember that doesn't take into consideration the income you will be generating off your new email subscribers over a lifetime :) :) :) GENIUS

16/10/2020

I got these questions from Geoff Ronning founder of Stealth Webinars and he was saying there has been a big shift in the webinar industry due to Covid-19 with more and more business having to pivot their businesses and find ways to reach their customers online.

This has lead to more competition, more webinars for people to watch and more noise and hype out in the marketplace.
So with these shifts, we as experts need to provide even more value in our webinars and make them really good.

HERE ARE THE 5 TOP QUESTIONS TO ASK YOURSELF WHEN CREATING YOUR WEBINAR (AND REMEMBER: EVERYTHING IS TEST TEST TEST!)

1) Are you giving your attendees a true education?

2) Are you solving your attendees most urgent need?

3) Are you giving away your best material on the webinar?

4) If you attendee truly better off after your webinar?

5) Can you offer your attendee anything else to improve their condition?

Now the old principal use to be that you would tell your attendees the WHAT but not give them the HOW...

Although this method has worked for years and is still successful, with the competition right now you could consider giving them more of the HOW!

With these questions, Geoff developed a points system. When you ask yourself the 5 questions, give yourself 10 points if you answer yes to any.

If the answer is NO then your score for that question is zero.

ADD UP ALL YOUR POINTS FROM 1-50 AND HERE ARE THE KEYS:

A: If your score is 50 points, you are doing a high level expert job.

B: If your score is 40 points, you are doing better than most, tweak and refine to reach a higher level of success.

C: If your score is 30 points, you are hindering yourself and your attendees success.

D: If your score is 20 points or below then you need to go back to the drawing board.

The key step in making any changes is identifying the problem.
Now, assuming you have a score of 50, there are other things to consider in order to make the whole funnel convert.

Take into consideration your Facebook Ads, Copywriting on the pages, especially the registration page and your overall Offer.

The final note is like mentioned earlier, the key is test test test and you more than likely won't get a hit converting webinar first time around so keep that in mind and be patient.