24/05/2022
Email marketing 📣 We’re going to assume that you’re one of the many who still think email marketing is dead, and we’re here to tell you otherwise!
When executed correctly, email marketing is a highly effective way to target your audience from a different angle, and should be a staple in any businesses marketing strategy!
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalised way – here are a few tips on how to nail it!
⚡️ OBJECTIVE: What is your aim? Are you wanting to promote? Educate? Update? Your objective is crucial in identifying the tone of voice and design of your email.
⚡️ KPI's: Set realistic goals for the campaign. How many clicks, how many sales, etc.
⚡️ AUDIENCE: Categorise your audience. You might have loads of different demographics within your mailing list that should be targeted differently. A few ideas are: age, purchase history, when they engaged with you last, type of product they have shown interest in (etc).
⚡️ CONTENT: Make sure you content is always on brand! Does it have you logo? Does it link back to your website and social media? Does it use your colour palettes?
⚡️ SEND: Schedule your emails to go out at key times for your industry.
⚡️ INSIGHTS: Pay close attention to your insights, as they will help you grow. Identify what time of day most people open your emails, and start scheduling future campaigns for then.
Did you know that The Edit Agency offers Email Marketing services? Our team is here to help you strengthen your business from every angle!
📧 [email protected]
