Bec Alison

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Bec Alison

Book your free scale session and let’s build your client flow. My holistic approach means we don't just guess; we strategise.
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I help service-based business owners attract dream clients and grow sustainably using simple marketing strategy, funnel systems, and Facebook ads so they can scale without burnout. I’m your marketing strategist and consultant, and I‘m here to help you find the most effective marketing strategies to reach more customers and grow. My mission is to simplify your marketing, helping you confidently promote your business with less overwhelm. As an experienced marketing consultant, I bring over 7 years of expertise to help online and brick-and-mortar service-based businesses. From crafting tailored marketing strategies and managing your social media presence to expert email marketing and full marketing management, I'm dedicated to guiding your business toward long-term growth and measurable success.

07/08/2026

Everyone wants to fix their targeting. Wrong age range, wrong interests, wrong location settings.

Here's what most people don't know, Meta stopped caring about your audience settings a while ago. What it's actually doing is reading your creative. The words in your ad, the problem you name, the person you're speaking to. That's what it uses to decide who to show it to.

Vague ad copy finds vague people.

But if your ad opens with something like "if you're a mortgage broker who's had a great year on referrals but you know that pipeline could dry up tomorrow", Meta goes and finds that person. Because you've told it exactly who you're talking to.

Your creative is your targeting now. Fix the words before you touch anything else.

06/08/2026

The one thing I see killing Facebook Ads results right now, is running one ad creative at a time.

Meta is driven by creativity. It reads your ad, figures out who it's relevant to, and goes and finds those people. But it needs variety to do that well. It needs to test different angles, different hooks, different visuals, so it can work out which version of your message resonates with which person.

When you run one ad, you're giving Meta one data point.

And one data point isn't enough to optimise from.

When I work with clients, I’m running 3-5+ creatives at once, different hooks, different formats, sometimes the same message presented three different ways.

Meta does the testing. You read the data and double down on what's working, and continue to test.

More creativity is giving the algorithm what it needs to do its job.

If you want to work with me to build out a lead generation pipeline that brings in leads to your business daily, comment SCALE below.

05/08/2026

One of my favourite client updates ever came from Australian Radio School.

They run incredible short intro-to-radio courses with limited spots, and like so many service businesses they were relying heavily on word of mouth to fill their intakes.

We kept the strategy really simple ,one Meta Ads campaign, targeted at people who had always dreamed of getting behind a microphone, speaking to that feeling rather than just listing out what the course covers.

A few months later I got the email saying their upcoming intake was completely sold out, twelve spots filled, and they'd had to turn five people away.

The total ad spend to make that happen was $637.

That's what predictable marketing actually looks like, taking a great business and giving it the system it needs to stop guessing and start growing. 🎙️

If you would like this set up for your business, comment LEADS below.

03/08/2026

103 lead magnet downloads in 30 days on $15 a day.

One consultation booked so far — and we're not disappointed by that at all.

Because counselling isn't an industry where someone sees an ad on Tuesday and books by Thursday. The person on the other side needs time, trust, and multiple touchpoints before they're ready to take a step.

So instead of pushing cold traffic straight to a booking page, we built something that earned the right to stay in their world until they were ready.

And what the data is already teaching us? Desire-led messaging is outperforming pain-focused ads with this audience.

Nobody wants to be reminded they're struggling. They want to imagine what feeling better looks like.

That one insight is changing everything about how we write the next round of creative.

Not every campaign is a fast win. The goal is a warm audience that converts over time. 👇

What industry are you in — and does your customer need time before they say yes?

29/07/2026

One thing I get asked all the time is how long it actually takes to get results from Facebook Ads.

Some agencies will tell you they need 60 days before you see anything.

But one of my clients had his ads go live today and he already has a lead sitting in his inbox.

Now we don't know the quality of that lead yet. That's always the next conversation.

But here's what I know, if the strategy is right and the copy is right, your ads should be generating leads from day one. You should know within a couple of days whether it's working.

60 days to see results isn't normal. It's a sign something isn't right.

If your ads have been running and you're still waiting to see something, I'd love to take a look.

Book a Scale Call via the link in my bio and let's work out what's actually going on. 👆 or book here https://www.becalison.com.au/scale-session

27/07/2026

Choosing between Meta and Google Ads isn't a tech decision. It’s a psychology decision.

I see so many service providers split their budget down the middle because they think they need to be 'everywhere.' In reality, they are usually burning half their money on the wrong platform.

Here is how you actually decide, based on how your customer thinks:
Google is for solution-aware clients. These people already know exactly what they need and they are actively looking for it right now. If your toilet overflows, you don't scroll Instagram looking for an aesthetic post; you go to Google and search "plumber near me." If you run a local trade or a high-intent transactional service, Google is your machine.

Meta is for problem-aware clients. These people have a burning frustration, but they don't quite know what the solution looks like yet—and they certainly aren't searching for your specific business name. Meta Ads allow you to interrupt their scroll, name their exact problem, and position your service as the answer they didn't know existed.

If you are a coach, consultant, or complex service provider, you need to build trust before someone buys. Meta allows you to capture them early in the journey at a fraction of the cost.

Stop throwing money at both and hoping for luck. Look at how your client actually buys.

Which category does your business fall into? Are your clients searching for the solution, or do you need to show them the answer? 👇

20/07/2026

The default platform for advertising for B2B businesses is LinkedIn.

LinkedIn targeting is genuinely excellent, job titles, seniority, company size, industry. It's precise in a way Facebook can't match.

But that precision comes at a cost most small businesses can't sustain. CPCs on LinkedIn regularly run five to ten times higher than Facebook for a comparable audience. I've seen businesses burn through their entire monthly budget in under two weeks and wonder why nothing converted.

Here's what people forget. Your B2B client is also a human being. They're on Facebook before work. They're on Instagram at lunch. They're in Meta's ecosystem every single day, and Meta has three billion users and the behavioural data to find them.

For most of the B2B clients I work with, Facebook gets them in front of the right decision-makers at a fraction of the cost. The targeting might be slightly less precise, but the volume is massive and the numbers actually make sense.

LinkedIn has its place. But for most B2B businesses I work with, it's not where we start.

Start where the maths works. Add LinkedIn when the budget supports it.

Are you a B2B business running LinkedIn ads? I'd love to know what your cost per lead looks like. 👇

16/07/2026

I'm so excited to be part of the Northern Adelaide Small Business Forum this year!

If you're looking to grow your business, gain practical insights, and connect with other local business owners, I'd love for you to join us for an inspiring day of learning, networking, and collaboration.

Hear from Andrew Kay, CEO of the South Australian Business Chamber, and don't miss me as I join the 10:30 AM – 10:55 AM panel discussion, "What's Actually Working for Small Business Right Now." We'll be sharing what's driving business growth today, the strategies that are delivering real results, and the common mistakes small businesses should avoid.

📅 Friday, 17 July
🕤 Event: 9:30 AM – 4:00 PM
🎤 Panel Discussion: 10:30 AM – 10:55 AM
📍 Stretton Centre
💲 $40 per person (Lunch included)

I can't wait to meet fellow business owners, share ideas, and answer your questions.

🎟 Spaces are limited – grab your ticket today!

👉 Book now: https://strettoncentre.com.au/events

14/07/2026

I want to show you what $15 a day looks like when the strategy actually makes sense.

This was a brand new account. No data, no purchase history, no pixel warmth. An automotive detailing brand starting from scratch in a competitive space.

We didn't rush it. We built a proper funnel — one that met people at awareness, took them through education, and then asked for the sale when they were actually ready to say yes.

30 days in: 17 purchases, $3,000 in revenue, 7:1 ROAS.

And the campaign that drove the most results? The one that taught people something, not the one that asked them to buy.

Swipe through for the full breakdown. 👉

11/07/2026

Most people think the goal of ad spend is to get it as low as possible, when really the goal is to spend it well enough that it stops feeling like a cost at all.

The businesses seeing the best returns aren't the ones spending the least. They're the ones who've stopped treating ad spend as an expense and started treating it as the thing that funds everything else. That shift only happens once the strategy behind the spend is actually solid.

So before asking how much you should be spending, it's worth asking whether what you're spending on right now is actually built to work.

DM me SCALE if you want a second opinion on yours.

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