Jaeger Communications

02/05/2026

Such a pleasure wandering Nillumbik Artists Open Studios. Jesse Thompson is a breath of fresh air and a brilliant portrait artist and proud member of the q***r community. How gorgeous is her beautiful studio?!

30/04/2026

Six degrees of separation moments…

Leigh Harry, Chair of Tourism East has announced he’s stepping down from the board governing Yarra Valley tourism after 10 years at the end of a long career. Lots of big efforts and outcomes achieved. 👏

It’s not a role for the feint hearted!

We almost crossed workplace paths years ago at the Melbourne Exhibition Centre Trust when I did a stint in corporate affairs that included a tad of ghost writing for the CEO at the time.

In more recent years I (now!) fondly remember him quieting me down as I jumped up on my soap box sticking up for the Hurstbridge region side of the western Yarra Valley.

I’d stamped my foot to get a seat at the round table discussions with a dozen vested local businesses in Nillumbik - hosted by the beautiful - to have a say about a ten year Plan.

I had my Hurstbridge Village hat on at the time and was speaking up for surrounding areas as well.

It took him a while after that to stop being stern with me - but he got there! 😊

Later I was invited to attend one of a number of research groups and I influenced Tourism East getting grown up influencers as part of their marketing plan.

I’d pointed out that as gorgeous as young Instagram influencers posing at wineries looked, it’s usually the grownups (I’m not saying old here!😁) who have the time, dollars and inclination to be buying the cases of wine on the way out.

(Yes, some personal research backed up my stance!)

As well as my work with individual businesses, I’ve been building a following on social media for to encourage businesses, of all kinds, to work together and cross promote, beyond borders - just simple logistics how locals interact in a 30 minute radius around Hurstbridge.

Magazine style website coming…

Tourism East has outstanding reach and massive exposure to tourism markets, local and overseas. A huge accomplishment!

So if you’re a tourism business anywhere in the wider Yarra Valley join them as a partner …

and if you’re a business of any kind in the Hurstbridge Region please get in touch to find out what’s on offer. 🧡

*Pic at Tourism East event at beautiful

28/04/2026

Algorithm hack! ‘Just’ film a boat unloading (in suburbia) a massive tuna - and get crazy attention by lots of fishermen (it was “this big”) who envy a whopping tuna catch! 🤣

Simple instructions, hey. 😎

I do say often that I’m an ‘opportunist’ when capturing social media content - but this takes the cake. 🤦‍♀️

It’s been crazy watching the numbers. And exciting…

Plus so many people were full of the wow factor like me. (When it got wheeled for a close up view for me to film, wow! )

And a plug for with the beaming new owner of said fish! Hello, Damien! (I learned his name from one or two of the loads and loads of comments.)

Boat envy galore too, and all the (incorrect!) outrage legalities. It is legal! All the right licenses and tags etc, in case you’re wondering.

I’ve bonded with the boat builders who can vouch for their incredible boat, complete with refrigeration, and the awesome skipper who landed said controversial fish.

Don’t forget to tag and leave a comment for foodie reviewer legend - who generously shared my post to his 110,000 followers giving a super leg up. 😎🫶

I DIY’d it on TikTok and have now had a crazy amount of shares for my barely existing account at - showing proof is in the content itself.

So, takeaways (not fish and chips) ….

Yes, hooks matter (pun absolutely intended) and so do many of the “how to’s” out there.

A dash of controversy keeps it interesting!

Yes, music choice, editing and timing is important.

‼️However, this is proof that good story telling gets engagement…. Whatever your follower count.

I usually achieve a very high ratio for my clients and keep a true audience highly engaged…

But these numbers are a first for me. 70,000 was the previous high on one of my own accounts on two platforms.

I’m usually a shrinking violet on Jaeger Communications - ironic, I know.

A hangover from my behind the scenes TV days …

Plumbers tap drips…

Chiming in on the “how to’s” isn’t my usual.

Want to see what’s next?

Need a hand to share your business story? Link in bio or DM me. Happy to have a chat!

Suzy 😊

24/04/2026

I'm giving a helping (socials) hand to some caring hearts at the Heartbeat Epworth Inc team. So grateful to give back after all they do and have done for my darling partner. What an insight! 🥰

The people behind some big dollars - and what that really means. You’re looking at an amazing group of volunteers who have helped raise $60,000, alongside generous donations from our members, this year alone.

Grateful former Epworth cardiac patients supporting Heartbeat at Epworth Richmond. These are the people who quietly, consistently, put in the work. Fundraising, organising, showing up, visiting cardiac patients.

Our target is $100,000. We’ve pledged that amount towards upgrading the cardiac patient monitoring system on Ward Cato 3 at Epworth Richmond, the dedicated cardiac inpatient ward.

That’s this year’s goal. We have many years and fundraising experience behind us.

The 7 figure kind.

And yes, they are big numbers. Really big.

But what happens to those numbers? … they don’t just sit.

They turn into equipment. They turn into opportunities. They turn into knowledge.

They turn into scholarships that send nurses and medical staff out into the world to learn from international leaders… and then bring that knowledge straight back to their colleagues and patient bedsides.

From a patient and family perspective… that matters more than can properly be put into words.

Memories are long from the bedside. ICU. Upstairs in the Cato 3 Cardiac Ward. Watching the staff in action. Watching the consistency of care, the skill, the teamwork.

Knowing that if they weren’t doing it right… It’s a huge responsibility.

While full of admiration and gratitude, what you’re understandably not thinking of at the time … is how much of that confidence, that capability, that calm teamwork… is built on years of learning, sharing, growing …and scholarships.

Supported by people like the Heartbeat Epworth team.

If you’d like to contribute to this special goal please see links in our bio and you can donate directly on line or contact our office on 03 9426 6258 or email [email protected].

Our heartfelt thanks. ❤️

17/03/2026

Here’s a deal close to my heart! If you’re in the market to buy an Entertainment Membership please do it via the link for the awesome fundraising team at Heartbeat Epworth Inc. Massive savings and helps cardiac patients at the same time. ❤️

I’m helping these wonderful volunteers with their socials - they looked after my darling man superbly at a very tough time. ❤️‍🩹

Thanks heaps for your support. Suzy ❤️

Here's a helping win, win offer for us all!
Heartbeat volunteers are currently working to raise $100,000 to fund the upgrade of the Cardiac Monitoring System at Epworth Richmond.

https://subscribe.entertainment.com.au/fundraiser/18607s3?utm_source=Heartbeat+Epworth+-+Richmond&utm_campaign=18607s3&utm_medium=Print&utm_id=144178&utm_content=Print

* Save up to 50% on dining, shopping and things to do
* Unlock over $20,000 in value and savings
* Redeem Members only offers at over 15,000 locations across Australia and New Zealand
* Go in the draw to win: The Ultimate Expedition to Antarctica

Purchase this fantastic offer from Entertainment Membership via the link below and you will get all the benefits of having Entertainment Membership and Heartbeat will receive a $30 donation for each membership purchased.

Simply click on the link below to go to Heartbeat’s Entertainment Membership fundraising page. Thank you in advance for your support.

https://subscribe.entertainment.com.au/fundraiser/18607s3?utm_source=Heartbeat+Epworth+-+Richmond&utm_campaign=18607s3&utm_medium=Print&utm_id=144178&utm_content=Print

06/03/2026

Fabulous Hurstbridge Region women celebrating Hurstbridge IWD 2026!

The fifth time I’ve had the privilege of shooting this event. What an amazing community!

Have you been to the Panton Hill Hotel? Superb! Award winning for lots of great reasons including the excellent food. Gorgeous inside and out and an excellent level of service. ❤️

Send a message to learn more

29/01/2026

Natures Harvest Hurstbridge community legend Craig at Community Bank Hurstbridge, Diamond Creek, Eltham, Doreen-Mernda & Kinglake

21/01/2026

One of the best parts of creating a magazine feature is how excited people are to be included! ❤️ .art 🥰

I’m proud to have put together a 12 page feature for about my beautiful backyard Hurstbridge & Surrounds for .

Working with who captures fantastic in action shots and behind the scenes was too much fun!

Hurstbridge Region’s online magazine style stories will be launching in February and I’m so excited.

Sadly this is the last edition of Yarra Magazine in print as they go into hiatus but you can grab a copy in newsagents across Melbourne and mail order directly. They’re popular!

I’ll be sharing more behind the scenes stories and pics of our shoot days.

Watch this space - it’s beautiful!

02/04/2025

“The Experience” for your shop’s customers is so important. It makes all the difference, in fact it’s crucial, particularly in this economic climate. Why shop with you…more than once?

Sharing how a place feels and who you are matters to your customers. People buy from who they know, like and trust given a choice. The sort of people you want for customers.

Great EXPERIENCE
+ Great Service
+ Great Product
= SUCCESS!

It’s such a pleasure helping business owners who have a massive care factor share their stories about helping their customers.

I urge you to share your stories, too. Now is not the time to cut back promoting and marketing your business. Go all in. Stay in the game. DIY or get help. Get visible, stay visible. Be remembered.

Ohh, and if you need any pool supplies go visit JB Pools in Hurstbridge. They’re all in working hard to make their new venture a great success to match the other half of their very successful business of pool servicing.

If you need a hand sharing your business story reach out and we can chat. 👩‍💻😊

21/03/2025

Some story telling- unscripted! Lots of fun playing …ahem….working with these lovely people. Thinking of pitching a new comedy series. 🤣