Black Sheep Communications

07/08/2025

Clarity could be your most underused business strategy.

Tom Davis from Black Sheep Communications explains why plain English isn’t just a writing style - it’s a business tool.

Check out the blog and learning guide: https://www.blacksheepcomms.com.au/post/beyond-readability-how-plain-language-delivers-business-results

08/06/2025

AI research from the voices of kids! ❤️

Black Sheep Communications welcomes this important research from The Alan Turing Institute and the LEGO Group.

It supports what we believe at our core.

Our vision (created with the support of Circle Leadership Global and Dave Clare) is a world where every organisation communicates easily with their people.

In 2023, we embarked on the process to integrate AI into how we work to help us stay on the front foot for clients.

However, the output is always human.

AI is a tool, not the voice.

This research is a timely reminder that if children don’t feel represented in AI, they’ll step away.

We support the recommendations on AI literacy for parents and their kids.

For anyone interested in observations from grass roots, grab a cuppa and have a read.

https://www.turing.ac.uk/news/publications/understanding-impacts-generative-ai-use-children-work-package-1-surveys

25/04/2025

Launched from the lectern in Perth… now it’s over to you!

At the Perth Web Accessibility Meetup Group we unveiled our Content Clarity Checker 1.0.

Powered by AI, it finds the clunky bits in a web page you might not be happy with and rewrites it into clear, accessible language.

🩷 Now we need your help:
Give it a try. Break it. Test it. Tell us what works (and what doesn’t).

👉 https://lnkd.in/eFpFEfac

Feedback welcome - and is encouraged.

Thanks, Tom

23/02/2025

Thanks tor having us Perth Web Accessibility Camp.

A huge thank for the opportunity to speak on plain English, clear language and the use of AI agents in digital content.

14/02/2025

"Thou must respect the Chat GPT by saying "please" and "thank you".

Here's a huge thanks to Perth Web Accessibility Camp for having Tom along to next week's event.

Take it away Chat GPT...... 👇

Tickets and details via link in comments.

08/02/2025

Are you really connecting with your audience?

In Tom's latest blog, he unpacks why so much digital content misses the mark—and how you can fix it.

Discover how clarity, empathy, and customer-first thinking can transform your content into meaningful connections.

✨ Featuring insights from HubSpot's 2025 State of Marketing report.

👉 https://www.blacksheepcomms.com.au/blog

29/01/2025

A trip to the Sunshine Coast this morning to learn about all things AI supporting Circle Leadership Global

Thanks to the 4556 Chamber of Commerce and the Queensland Small Business Commisioner for hosting.

27/01/2025

Want to make your content easier to digest? 🍔

Try chunking!

Robert Turner, our content analyst, frequently says "people don’t read online —they scan."

Learn about breaking content into bite-sized chunks with short paragraphs, bullet points, and clear headings to makes it easier to digest, understand, and remember and act on.

Want to make your content easier to read and remember? Chunking breaks information into bite-sized pieces making it easier to read.

27/01/2025

With each piece of content your audience receives they will ask "what's in this for me?"

Get to the "need to know" information fast.

The rest is just noise.

By leading with your most important message, you capture attention faster.

26/01/2025

Tom recently toured the EU Parliament to understand how clear language is being adopted.

By translating documents into all 24 EU languages, citizens can engage with decisions in their own words. This strengthens involvement in decisions which relate to them.

The European Parliament Translation Service is working hard to simplify jargon into plain, understandable language that makes sense to all.

The movement clearly has legs and backed through initiatives like the recent Citizens’ Language Day, which showcases progress.

There's alot we Down Under can learn.

21/01/2025

We are truly thrilled to be supporting The 2025 Perth Web Accessibility Camp with the closing keynote presentation next month.

"Keeping it Clear: The Impact of Plain English and the Rise of AI Agents" will explore the impact of Plain English in a digital world, with case studies and tips for meeting WCAG guideline 3.1, and a look at what AI agents may mean for the future of clear communication.