Kristy Allen Digital Marketing

16/01/2026

My client - a women’s workwear brand - is looking to connect with experienced video content creators who produce high‑performing videos specifically for Google & YouTube ads.

We’re after freelance video creators/editors who can deliver:

📽️ 10 to 30 second Google/YouTube ad‑ready videos (e.g. with graphic overlays/voiceovers/music (when appropriate) that won't result in copyright issues)
📽️ Multiple aspect ratios (square, vertical, horizontal)
📽️ Strong direct‑response or brand‑led creative that works in paid environments
📽️ Fast turnaround and a solid understanding of YouTube/Google ad best practices & specs/requirements
📽️ Freelancers can be based anywhere.

If you’re a video creator who specialises in performance‑driven short‑form video - or you know someone great - I’d love your recommendations.

Feel free to post names, links, or portfolios in the comments, or message me.

Thank you!

29/04/2025

The Google Ads Recommendations Tab is suggesting I adjust my target ROAS (return on ad spend) figure - it wants me to increase my media spend and in turn reduce the ROAS. Hmmmm... what a great idea 🤨 🙃

Make sure you don't blindly follow Google Ad's recommendations without analysing these! Accepting their suggestions without questioning them can lead to so many issues, e.g. inadvertently increasing your media budget & overspending without realising, losing target keywords, etc. They can be so sneaky!

08/02/2024

I've now completed the 'Conversion Tracking Mastery' Course with PPC Mastery 🎉

There's so much work to do this year in relation to tracking Google Ads conversions (leads and sales etc), with cookies going away, privacy changes etc. E.g. it will be essential to implement Server Side Tracking, Enhanced Conversions, Offline Conversion tracking and Consent Mode V2.

I'm happy I'm getting my head around it all now. Was worth staying up til 3am this morning 😅

21/11/2023

Reviews and feedback like this make all the extra work I do worthwhile. Makes me very happy! ☺️🎉

01/11/2023

Realising how much work I've done since I've had my own biz... I've sent out 500 invoices!!!!

Holey Dooley - so that's more than 500 projects (including monthly retainer work) that I've completed by myself since Dec 2019 🤯

21/09/2023

If you manage Google Ads (formerly known as Adwords) for your organisation (rather than hiring an agency or freelancer), please be careful of trusting Google's recommendations! They could really damage your account/ performance.

E.g. did you know that unless you apply a placement exclusion list, your Display & Performance Max ads will show up on dodgy/fake websites and mobile apps? Ad views and clicks will be very low quality and your media spend budget will be wasted. And please don't "upgrade" all of your target keywords to Broad Match!! Plus, just ignore their 'campaign optimisation score' or dismiss any unhelpful recommendations that they continue to push.

This article covers most of their tricks (that are designed to get you to spend more) - it's worth being aware of these...

Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house.

19/01/2023

If you want to learn how to use Google Analytics 4/ GA4 properly (the only Google Analytics option from 1st July this year 😱 ), and already have some expertise in UA and GTM, keep reading .... Otherwise feel free to ignore this post as you may find it quite boring haha 🤣

I've collated some short video tutorials that helped me get up to speed with GA4, but only cover the essentials/what I was feeling anxious about - so it's not too overwhelming. (Note this assumes you have already created a GA4 Property/ies and installed the tag on your website/s).

I now feel confident that I can learn the rest on the go, without doing an expensive GA4 and time-consuming course!

So I thought I'd share these particular tutorials here 🤗

(Working through these will also help you to prepare for the latest Google Analytics Certification exam, however that's not really necessary unless you offer Google Analytics services to others):

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1. Creating Events (and non-sales Conversions (no longer called 'Goals')) in GA4:
https://www.analyticsmania.com/post/how-to-track-events-with-google-analytics-4-and-google-tag-manager/

2. Setting up eCommerce Tracking (needs Data Layer installation*):
https://www.youtube.com/watch?v=ClSLdoNKZMI&t=13s
Tip: Shopify will be able to link directly with GA4 from March so wait for that for those sites!

*More info about installing/setting up the eCommerce Data Layer using GTM:
https://www.youtube.com/watch?v=hyZQLQITeV4
and
https://www.youtube.com/watch?v=Yqyatmet2_w&t=19s

3. Creating Audiences in GA4 (to use to target within Google Ads, to compare results etc):
https://www.youtube.com/watch?v=7rW_QYfm5yU

4. Creating data Segments (for 'Explore' reporting), e.g. people who have added a product to their cart/ triggered specific Events:
https://www.youtube.com/watch?v=Zk65ZbJEAxA&t=0s
Tip: you can also tick 'Build an Audience' from Segments

5. Reporting:

5.a. Within GA4 Property:
Acquisition Reports (to see the volume of traffic and conversions that have come from Google Ads vs Facebook Ads vs organic social vs Email Campaigns etc): https://www.youtube.com/watch?v=ldSOshmM5s8

Plus see point 4 above as this covers 'Exploration' Reporting

Tip: UTM parameter tracking for GA4 (always create/add UTM parameters to ads running Facebook ads, so you can see the results by ad in GA): https://www.youtube.com/watch?v=Fl5OcKM22Ro

5.b. Linking to Google Data/Looker Studio etc:
https://www.youtube.com/watch?v=AoU4Hzrle2k
&
https://www.youtube.com/watch?v=wS2qWA8Xnp4

Tip: Data/Looker Studio has GA4 threshold issues: https://www.youtube.com/watch?v=DcrAZLzO0Lg
(eg. split up charts over multiple pages, or use 'Extract Data' instead of the Ga4 connector, use BigQuery.... may be further fixes otherwise can always copy and paste from GA4 directly or now).

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Hope that helps! If you have any other suggestions in terms of must-know tips, I would love to hear about these in the comments :)

In this guide, you will learn how to track events with Google Analytics 4 and Google Tag Manager. Also, you can watch a video tutorial.

19/01/2023

PHEW! After stressing about it for so long, I've finally completed my Google Analytics 4 (GA4) Certification! 🎉

Feeling ready for the 1st of July now (kind of) 😅