Rosso Digital

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Rosso Digital

...where we believe that EVERY business should have access to a marketing professional.

Digital marketing, web & graphics design for small and medium-sized Aussie businesses. I (Rob) started ROSSO DIGITAL out of my deep passion for the hospitality industry. My career spans over a decade with experience both in operational and managerial front and back of house roles in cafés, restaurants, bars, banqueting and luxury hotels. When I moved to Sydney after working in London, studying in

The Netherlands, and growing up in Germany, I was surprised by the sheer amount of large scale hospitality operators in Australia – and especially Sydney – and the power they have over the market. Through my first jobs I realised quite quickly how difficult it is for small venues to stand out next to the big players who have seemingly endless marketing budgets. Australia has such a plethora of amazing, small hospitality businesses and many of them struggle to be seen simply because they don’t have a huge budget to spend on a full-time marketing manager or big advertising campaigns. I have made it my mission to help these small hospitality venues show the world how great they are. I believe that every business – no matter how small – should have access to a marketing professional offering the same in-depth and hands-on support an in-house marketing manager would provide.

06/08/2026

A website isn't just a beautiful digital business card anymore. 🤳

It's your receptionist.
Your salesperson.
Your booking system.
Your online shop.
Your customer service team.
Sometimes... it's all of the above before you've even had your morning coffee!

Your website isn't just there to exist, it's there to do a job.

Whether you need an eCommerce store, a service-based website, a membership platform or something completely custom, every Rosso Digital website is designed around your business—not the other way around.

Your website deserves to be functional with:
• A user journey that actually makes sense.
• Integrations that save you hours of manual work.
• A fast, responsive design that works on every device.
• SEO-ready foundations so you're set up to be found.
• Booking systems, CRMs, payment gateways, automations and everything in between.
• A platform that's built to grow alongside your business.

Because at the end of the day, your website should be generating enquiries, processing orders, answering questions, capturing leads and quietly working hard in the background, just like you.

If your website design isn't pulling its weight, maybe it's time for a conversation.

28/07/2026

A fresh business deserves a fresh digital presence.💆‍♀️

When Hair by Jayne opened her Newcastle salon in 2020, we partnered with her to create a sleek website and set up everything needed to hit the ground running online.

From booking buttons and business listings to social media setup and the technical bits most people don't see, we made sure the foundations were in place, so Jayne could focus on what she does best.

The salon has since shifted into By J Creative Studio, reflecting the next chapter of Jayne's, and now also By Jess Monck's salon business. We're proud to have been there from the beginning, helping build the digital foundations that supported the launch of a brand that continues to grow and evolve.🌸

23/07/2026

🛠️ Have a peek into Rosso's Toolbox!

There are thousands of digital platforms out there, but only a handful have earned a permanent spot in our everyday workflow—and are actually worth your time (and money).

Rob has done the research, tested the options, and found the tools we keep coming back to. So, if you're looking to streamline your business, these are the platforms we'd recommend starting with:

Google Workspace – Everything your business needs to communicate, collaborate and stay organised.

Klaviyo – Our favourite platform for powerful email and SMS marketing automation.

WP Fusion (WordPress.com) – Connects your WordPress website with your CRM to unlock smarter marketing.

WPCode Pro (WordPress.com) – The easiest way to manage custom code without cluttering your website.

Avada (ThemeFusion) – Our go-to WordPress theme for building flexible, high-performing websites.

These are just a few of the platforms we trust to help us build websites, grow brands, automate marketing and create better digital experiences for our clients every day.

Want to see what else made the cut? We've shared our full list over on our website—just click the link in the comments.

15/07/2026

Sometimes your business outgrows your brand.

When Cookied Australia partnered with Rosso Digital, they were preparing to become the Australian Cookie Empire. The business needed more than a fresh look, it needed a digital presence that reflected the bold new brand and supported a successful relaunch.

We worked alongside the team to redesign their website, capture fresh brand photography, and roll out their new identity across key digital platforms. From social media and Google My Business to email communications and the technical setup behind the scenes, every piece was designed to create a seamless launch and a consistent brand experience.

The result? A confident new identity, a stronger online presence, and a brand that was ready to take on its next chapter.

Because at the end of the day, a successful rebrand isn't just about looking different. It's about creating a brand experience that people remember. Whether you're based in Melbourne, Sydney, Perth or anywhere in between, that's the kind of digital solution we love creating for our clients. ❤️

To bring the products to life, we collaborated with the talented spicyicecream, who captured the stunning photography featured throughout this project.

11/07/2026

If you've blinked in the last month, you probably missed three major marketing updates.

Every time you think you've caught up, another platform changes, a new regulation lands, or suddenly everyone's doing things differently.

📱 ACMA has introduced verified SMS Sender IDs.
Your business texts are getting a credibility check. If you're sending branded SMS and haven't registered, your messages could start looking a little less trustworthy.

🦐 Hospitality transparency is increasing.
The ACCC has tightened up seafood labelling rules, with hospitality venues now required to disclose where their seafood is sourced.

📲 Instagram is finally letting us rearrange our grids.
One of Instagram's most requested features has finally arrived, giving brands more control over how their profile looks.

Some changes are exciting. Some are overdue. Some just mean another thing to add to the to-do list. But they all have one thing in common: they shape how customers experience your brand.

Marketing doesn't stand still... and neither should your business. Have you noticed any other marketing updates recently? Let us know below!

30/06/2026

What a delicious little chapter. 🍕The team at La Panineria wrapped up their MLC Centre pop-up after bringing a "second" taste of Italy to the heart of Sydney's CBD.

While the pop-up may have come to an end, their original home in Curtin Place shows no signs of slowing down, offering the same signature takeaway flavours and warm Italian hospitality that have made them a local favourite.

It was a lot of fun watching this temporary location come to life and seeing so many people discover La Panineria for the first time. The MLC journey was a fantastic opportunity to share the La Panineria experience with a whole new audience.

Rosso Digital is proud to support the team behind the scenes with occasional website and menu updates, helping keep their digital presence as fresh and consistent as the pizza, panini and bold Italian caffè they're known for.

We're grateful to be part of their journey and look forward to continuing to support the team in the years ahead.

24/06/2026

It's hard to believe Rosso Digital started in the middle of a global pandemic and has called two states home now. Back then, our founder Rob was in Sydney, working in hospitality marketing when COVID turned the industry (and the rest of the world) upside down. What started as helping a few local businesses with their websites and marketing quickly grew into something more!

One project turned into another, referrals started coming through, and what was originally meant to be a side hustle quickly became Rosso Digital. Fast forward a few years and we've had the pleasure to work with businesses across Australia in a range of unique industries, helping them grow through better websites, branding and marketing.

We're still doing what got us started in the first place: helping companies grow, and making great marketing more accessible for small and medium-sized businesses. It's been a rewarding journey so far, and we're just getting started.✨

19/06/2026

Every now and then, a project comes along that's a little closer to home.🌿 Recently, we had the privilege of partnering with our friend Lotti from Sunlit Simplicity on a complete brand transformation.

Although based in Germany, Lotti's impact reaches far beyond borders. Through her bilingual coaching and resources in English and German, she helps families around the world create healthier, more intentional lifestyles, drawing inspiration from both her own family, values, path in motherhood, and her time in Australia.

While we don't often work with international businesses, this project was an easy yes. Together, we reimagined the Sunlit Simplicity brand from the ground up, delivering a complete rebrand including new logo, colour palette, font suggestions and custom icons set, as well as a full website redesign, and a suite of marketing collateral including business cards and flyers to help bring the new identity to life across every touchpoint.

The result is a brand that aligns with the warm, passionate and authentic work Lottie does every day, and it goes without saying that we're incredibly proud of this one.

Photo by Gamze Atak at Gamze Atak Photography.

22/05/2026

We love working with organisations that make a real impact — and this is a special one for Rosso Digital. 🏡

The Hunters Hill Trust has been preserving heritage homes, bushland and community spaces in Australia for over 50 years.

We worked closely with their team (driven by some incredible volunteers) to deliver a complete rebuild of their website, creating a more intuitive, self-sufficient platform — centred around a powerful, Google-style searchable street index. Finishing with a deep backend clean-up to enhance speed and performance, it's now streamlined for a faster, smoother user experience (13GB → 8.2GB). Since then, we’ve continued working alongside their team to support, update, and evolve the site as they grow.

Projects like this are why we love to do what we do!

29/04/2026

At Rosso Digital, we don’t just work with brands — we back them. Exceltek Group , a family-run appliance repair service specialising in whitegoods and home appliances already had 25+ years of experience, they just needed a digital presence to match.

We partnered with them on a full website rebuild, designed to be fast, intuitive, and built for conversion. From streamlined enquiry flows to SEO-optimised copy, every detail was focused on one thing: turning visitors into real bookings.

After a series of technical and user-focused updates across the site — from layout refinements to improved search and backend enhancements, the website now flows more seamlessly. With a smoother journey and an easier, more efficient enquiry process, it helps set the foundation for continued growth across QLD & NSW. 🔧

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+61466224832

Website

https://www.rosso-digital.com/

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