12/02/2026
The Sun & Daughter website was developed with a mobile-first approach, recognising that most parents are browsing, researching, and purchasing on the go. The mobile experience needed to feel effortless, intuitive, and entirely geared towards shopping — no friction, no confusion, no overwhelm.
The layout was carefully structured to be clean and scroll-friendly, making product discovery and decision-making feel natural. Key information such as SPF level, ingredients, benefits, and reviews is surfaced early, allowing parents to quickly understand what they’re purchasing and why it’s suitable for their children. Strong visual hierarchy, generous spacing, and clear calls-to-action help guide users seamlessly from landing through to checkout.
Every element was considered through the lens of a busy parent: fast loading, thumb-friendly navigation, and simplified pathways to purchase. The result is a mobile experience that feels calm, trustworthy, and confident — making it easy to shop, even