simbiancemedia

10/05/2023

Delivering effective modern marketing remains the holy grail, but many organisations are still struggling to find the correct approach. Consistently delivering data- and value-driven marketing requires a customer-centric paradigm and the appropriate tools and capabilities to activate it at scale. Companies are falling short because their marketers are not trained to use the tools available to them, or to collaborate in truly impactful ways (Exhibit 1).

While the holistic re-thinking of employee skills is not necessarily at the top of a CMO’s agenda, it is often a missing step for building and activating modern marketing capabilities.

Marketers need to be both a master of their domain and a jack of all trades, and how to get there from pilot to scale. We also highlight six multidisciplinary competencies that can enable marketers to drive the future of their sector.

Read more: https://loom.ly/lM19yOY

07/05/2023

Ensuring that different perspectives from members of different groups are truly leveraged in organizational decision-making is critical for any company that is serious about promoting diversity, equity, and inclusion and, by extension, driving innovation and organizational performance. Specifically, based on our consulting and research on DEI for organizations across a variety of industries around the world, we believe that companies need to look critically at how and by whom decisions are made and to investigate whether ideas generated and expressed by employees who are part of different demographic groups all have an equal chance to affect organizational decision-making.

Read more: https://loom.ly/cBPGNPE

05/05/2023

“When you look at consumer behavior, it’s like there’s a firewall between people’s behavior and the motivation behind it,” says Gina Fong, “and you’ve got to break through that firewall.”

To access that deeper understanding, Gina Fong engages with customers in their natural habitat: as they order coffee, choose their work outfits, and scrub their floors. As a consumer anthropologist, Fong gains information from these encounters that would never be visible in a spreadsheet.

Read more: https://loom.ly/ahZTh_M

03/05/2023

Now more than ever, data is at the center of engagement and decision making. Healthcare and life sciences are no exception: data is central to discussions about public health and is core to enabling continued scientific advancement. The accelerated digitalization of healthcare during the pandemic has only expanded the amount of health-related data available—and cemented the key role that it plays in care delivery, disease prediction and diagnosis, biopharma and medtech innovation, and patient outcomes.

Despite the exponential growth in data generated across the healthcare ecosystem, notable gaps remain. One such area is women’s health, in which gaps span the entire data value chain—from defining women’s health (pre–data generation) to diagnosing (data generation) to tracking at the national level (data collection) to translating data into insights at the global level through epidemiological studies (data analysis).

Read more: https://loom.ly/q8ZoosU

01/05/2023

The pandemic showed the world that work can continue in most economic sectors in even the toughest of circumstances, thanks to technology. The resilience of humanity to tide over adversity was evident as we innovated, adapted and moved forward. Now global organizations are at the cusp of redefining the office workspace.

Remote, hybrid and in-office work became standard options as organizations and leaders grappled with adapting. What will work? How to navigate this minefield? There is no data and no predefined success path to follow.

Some things are becoming clear. As noted in Forbes, the belief that remote work leads to decreased productivity doesn’t hold much water. There’s been a bit of a trend back toward at least some in-office time by those who went remote, but at the height of the pandemic, 74 percent of businesses planned to shift permanently to remote work because of the increase in efficiency.

Read more: https://loom.ly/FiX9Zww

17/03/2023

Can generative AI tools like ChatGPT help us communicate more effectively — and more empathically? Successful communication often relies on speaking to personality traits, cognitive styles, and identity-linked worldviews. With the right prompts, and familiarity with the right behavioral science concepts, leaders can use generative AI tools to speak more directly to specific audiences.

Read more: https://loom.ly/z3jClAQ

08/03/2023

Google and Microsoft are racing to be the first to launch generative AI chat in search, with release announcements coming within days of one another. However, the problems are already beginning to show.

What are they, and how could they be addressed?

Read more: https://loom.ly/fMe2pbc

05/03/2023

SEO doesn't have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating risk and focusing on priorities.

Read more: https://loom.ly/f0A0aYA

03/03/2023

Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood — and they must motivate action.

Read more: https://loom.ly/B3f_NvU

Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engagin...

01/03/2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Fast forward to 2023, we still don’t have proper jetpacks, flying cars or hoverboards, but modern SEO is a far cry from 20 years ago. Today, SEO is about . Yet we’re not yet fully there.

Read more: https://loom.ly/bYSQb-U

27/02/2023

As companies adapt their IT infrastructure to deal with new privacy regulations, they are coming up against a tradeoff between flexibility and efficiency. Highly integrated technologies facilitate the exchange and use of customer data. The problem is that these very interdependencies are an obstacle on the path toward compliance. Their efficiency has become a liability. That raises an interesting paradox. Can companies achieve competitive advantage by deploying less integrated technologies?

Read more: https://loom.ly/G-O9F2k

15/06/2022

If youth has one edge over experience it's the power of naive enthusiasm. There's a certain energy for taking on the world that tends to drain away over time as experience is accrued. In exchange for the loss of that naive enthusiasm, those of us who are seasoned entrepreneurs gain skins that are thicker than steel, powerful enough to weather any storm or any situation.
But, imagine, what if you could combine the power of naive enthusiasm with grit as tough as nails? The impact on the bottom line is transformative.

In my early 20's I was fortunate enough to be in charge of a small company. We didn't implement any best practices because we didn't know any better. It was run on sheer enthusiasm, power of vision and daring to dream in an idyllic version of how things could be. Keeping the entire company focused on the pursuit of idealism had a surprising result.

Read more: http://ow.ly/54mT50JvVOL