Soda Social

04/08/2020

Oliver Goldsmith once said that "life is a journey that must be traveled no matter how bad the roads and accomodation". Steph gets on the blog this week talking to her five year old self through her challenges, wins and motivations of the past almost 30 years.

We've had a bit of time on our hands during isolation and to stay creative have started to write some letters to our past selves.

28/07/2020

Not to be outdone, Hugo wanted to get in on our "Letter To My Past Self" series. In his letter he details his solo journey from Tasmania to Melbourne at just two months old and how his new roommates steal all his ideas. Click the link below to read from the most eloquent pup you'll ever meet. 🐶✉️

If you could write a letter to your lil floof self? What would you say? Hugo hits the blog and reflects on his time as a Tasmania pup.

21/07/2020

Show us a more inspiring quote from a more inspiring leader and we'll show you a liar.

20/07/2020

We’re trying to stay creative during lockdown 2.0, so we wrote a letter to our past selves. Then we remembered our reading capacity at five years old and it’s unlikely we would understand anything inside these letters. ⠀
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The whole exercise was probably a futile gesture. Anyway, here's the link;

We've had a bit of time on our hands during isolation and to stay creative have started to write some letters to our past selves.

15/07/2020

It’s time to boot the ‘boost’. We’ll be honest, after a few years in the industry we still cringe when we hear someone say “let’s just boost it for $100”.

We get it though. Boosting is easy. Even as we post this you can be damned sure that we’ll scroll through our feed an hour later and Facebook will creep over our shoulder and whisper gently into our ears “hey, you could reach another 20k people if you just boost for $XX”.

No Facebook! Don’t treat us like some type of dirty… ahem. We digress.

So why avoid the boost though? To put it simply, it’s one dimensional. Yes you’ll reach more people but you won’t have full control over your campaign. You won’t be able to test different audiences or different creatives against your budget and your overall objective should always have a multi-campaign approach focused on pushing people down the funnel (the reason for our nifty little video).

That’s why it’s essential to familiarise yourself with Business Manager and the capabilities of it. Not sure where to start? Drop us a line for a free 😉

14/07/2020

Interstate Friend: How's lockdown going?
Us: Well we've started to add production value to Hugo's TikTok videos.

12/07/2020

Let's talk mental health in a pandemic...

We live in a hotspot. So when we heard coronavirus lockdowns were rolling out again across certain postcodes we knew our suburb was going to be one of those facing new restrictions. The news didn’t really impact us that much. Yeah sure, the first lockdown wasn’t easy, but we got through it. And now? Well it was just another four weeks. What’s a month? ⠀⠀
But if we’re being honest, only one week into the four, we’ve definitely had long periods of not being okay.

In the midst of the pandemic it's important to recognise when you're not feeling ok. We talk our own experiences of anxiety and depression in 2020 so far.

10/07/2020

Our team has achieved a lot in the short careers to date. Check out some of our highlights below!

Sam
- Once ran 100m without taking a drinks break
- Read a whole Where’s Wally book with no intention of finding him
- Got a dog

Steph
- Completed all of Crash Bandicoot 1, 2 and 3 over 100%
- Ruined a solved Rubik’s Cube
- Got a dog

Hugo
- Got over 1,000 views on a Tik Tok post
- Needed surgery after swallowing a whole bone
- Slept 20 hours in one day

09/07/2020

Stories have really grown from being an Instagram feature to being THE Instagram feature. It's evolved how marketers have to think about content and also evolved how we as an audience are consuming content... Now the peeps down at Facebook are acting on the trend 👇👇

Instagram Stories has grown to become one of Facebook’s best products to date. As of last year, roughly half of Instagram’s users — or 500 million people — were interacting with Stories on a daily basis. That’s nearly double the entire daily active user base of all of …

08/07/2020

2020 - ⭐️
2016 - ⭐️⭐️⭐️

07/07/2020

"I had built this little podcast success that was becoming unsustainable to run on my own, but sadly not big enough to make money just yet. So one day, feeling defeated by the lack of financial opportunities, I just gave it all up. Emotional and physical exhaustion had finally taken over the passion of the project."

Steph is on the blog this week talking through her first venture into the creative industries.

When you're young and start a business in the creative space no one really tells you that it can be successful, but not all that profitable.