Connect Comms Marketing & Media (2026)

24/04/2024

Lest we forget 🤍

22/04/2024

𝗪𝗵𝗮𝘁'𝘀 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗯𝗼𝘂𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?

Between AI, reels, trends and audience reach, marketing in 2024 is fast, evolving and can feel like a confusing maze of what to prioritise first.

Recently, I've had conversations with several business owners all feeling a little flat for different reasons:

🌏 A clinic owner who shut down her social media, tired of the pressure to create 'silly dancing reels'. She just 'wants to service her clients'

🌏 A budget conscious start-up struggling to work out whether to wrangle AI on their own or to hire human talent for the best value and results.

🌏 A frustrated small family business owner trying to keep up with constantly changing algorithms, SEO, and content pillar confusion.

These are just a few conversations that many businesses seem to be feeling right now.

Of course that there's no one-size-fits-all solution, and what works for one may not work for another.

So, I'm curious to know: 𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?

Share your experiences and challenges in the comments below or send me a DM.

18/04/2024

I love brands that use cheeky humour.

I love micro copy that makes you chuckle.

And 4 years on, I still love Innocent Drinks

Happy Friday 🍑

18/04/2024

Recently I was chatting with a business owner about the power of 3 - we’re talking “Just Do It”, or “Three Blind Mice” or even Destiny’s Child.

𝗧𝗵𝗲 𝗵𝘂𝗺𝗮𝗻 𝗯𝗿𝗮𝗶𝗻 𝗹𝗼𝘃𝗲𝘀 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀, 𝗶𝘁’𝘀 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝘂𝘀 𝘁𝗼 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝗻𝗱 𝗶𝘁 𝘀𝘁𝗶𝗰𝗸𝘀.

Think powerful speeches, “I came, I saw, I conquered”

Safety? “stop, drop and roll”

Hungry? “burger, fries and a shake”

Use alliterations if you can (words that all begin with the same letters). 𝗘𝗮𝘀𝘆, 𝗿𝗵𝘆𝘁𝗵𝗺𝗶𝗰 𝗮𝗻𝗱 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝘄𝗶𝗻𝘀 𝘁𝗵𝗲 𝗱𝗮𝘆.

Are you a restaurant owner and looking to promote new dishes yet cant decide which ones? Think soup, entree, dessert to keep it a trifecta of tasty.

Perhaps a local plumber looking to rebrand and need a catchy tagline? Think fast, affordable, reliable for credibility and choice.

Are you a local photographer of creating product or service packages to offer your clients? Break it into basic, medium and big spend.

Or perhaps you sell handmade skincare and are looking at your packaging experience? Think Natural, Silky, Luxurious.

When we present ideas in a nice little bundle of three we are creating complete, convincing and endearing picture of who and what our business represents.

𝗡𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗽𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘁𝗵𝗿𝗲𝗲. 𝗢𝗿 𝗯𝗲𝘁𝘁𝗲𝗿 𝘆𝗲𝘁, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲 – 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱 𝘁𝗵𝗲𝗿𝗲?

📧[email protected]
📞 0408 805 709
🌐 connectcomms.com.au

🔹🔹🔹🔹
Image description: An ocean background with white text reads: "The Power of Three." Underneath is a yellow rectangle with navy text that reads "are you using it in your marketing strategy?" The white Connect Comms logo sits above the text.

16/04/2024

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗻𝗲𝘄𝘀? 𝗟𝗮𝘀𝘁 𝗺𝗼𝗻𝘁𝗵, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗺𝗮𝗱𝗲 𝘁𝘄𝗼 𝗯𝗶𝗴 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘀𝗲𝗮𝗿𝗰𝗵 𝗿𝗲𝘀𝘂𝗹𝘁𝘀:

🌏 Core Algorithm Update: Google improved its main search system to show better results.

🌏 New Spam Policies: They introduced stricter rules to crack down on spam and low-quality content.

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻?

Google wants better search results for users. If you've been using AI to generate content for your website, you might be affected. A lot of AI content falls into the "low-quality" category Google is targeting.

Early tests show these changes could reduce low-quality content by 40%! Yep, that means AI-generated content that many people use will be weeded out.

Recent surveys show many businesses use AI for content. If that's you, it's time to pay attention. Google's updates could impact how your website ranks.

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼?

AI is smart, but humans have heart. Focus on creating original, high-quality content that helps your audience. By providing value, you build trust with your audience and stay in Google's good books.

𝗡𝗲𝗲𝗱 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? 𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁.

📧[email protected]
📞 0408 805 709
🌐 connectcomms.com.au

🔹🔹🔹🔹
Image description: A teal background, yell rectangle with navy text reads: Are you using AI for content? Then you need to know about Google's new quality standards" Bottom right is the white Connect Comms logo

02/04/2024

I realise I may be in the minority with this confession: I find public speaking weirdly enjoyable.

This year, I made a commitment to get out of my comfort zone and learn more.

I chose Koutsikas - Communicate with Confidence course. My initial goal was to boost my confidence in speaking and better understand audience psychology.

Instead I found myself learning more about my own mindset, mental blocks and perspective shifts!

Understanding more about myself inadvertently transformed my communication abilities—not only in public forums but also on personal and relationship levels.

Add to this Con's genuine, authentic, kind approach to teaching, his professionalism in presentation and the open, safe space he facilitates was such a great experience for growth in more ways than just public speaking.

It was one of the best investment I've participated in for some time for personal development. Thanks Con and all you amazing humans I had the privilege of getting to know the last 5 Saturday mornings!

14/03/2024

To me, genuine marketing is like telling the world about your favourite thing and getting them excited to love it too.

It's sharing your interests, product, service, or idea - whatever it is you care about and hoping to help others.

𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲?

🔹🔹🔹🔹
Image description: A dark blue background, teal quote lines with yellow and white text reads: "Marketing is really just about sharing your passion." Bottom centre is the yellow Connect Comms logo

12/03/2024

𝗪𝗵𝗼'𝘀 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗵𝗮𝗻𝗱 𝘂𝗽 𝗮𝘀 𝗮 𝘀𝗸𝗶𝗺 𝗿𝗲𝗮𝗱𝗲𝗿?

Even me, who looooves reading, writing, words - I can't stand a wall of text.

My brain literally switches off.

It's not new news that we're all time poor.

Creating a message that's swift, concise, and impactful is no easy feat – a skill mastered by excellent content writers.

𝗗𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗮 𝘄𝗮𝗹𝗹 𝗼𝗳 𝘁𝗲𝘅𝘁? 𝗟𝗲𝘁'𝘀 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗽𝘂𝗻𝗰𝗵𝘆, 𝘀𝗰𝗿𝗼𝗹𝗹-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗮𝗻𝗱 𝘀𝗸𝗶𝗺-𝗲𝗮𝘀𝘆.

📧[email protected]
📞 0408 805 709
🌐 connectcomms.com.au

🔹🔹🔹🔹
Image description: To the right, sitting at a desk is Karina, a brunette in a light blue jacket, white shirt and smiling at the camera. In the background are fairy lights. White text reads: "Does your content pass the skim test?" Bottom left is the yellow Connect Comms logo

10/03/2024

𝗞𝗲𝗲𝗽 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝗼𝗳𝗳 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗮𝘀𝗸𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗯𝘂𝘀𝘆 𝗱𝗼𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼 𝗯𝗲𝘀𝘁 - 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?!

Are you genuinely saving time and money, or just staying busy *procrastinating*?

If not, consider delegating.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗹𝗮𝗻 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? 👇

📧[email protected]
📞 0408 805 709
🌐 connectcomms.com.au

🔹🔹🔹🔹
Image description: A teal background, white sticky note with black text reads: "Last Weeks To Do Checklist - Creat Content (Got overwhelmed) Write Grant (Didn't know how) Edit website (ran out of time).Call Karina (Monday Priority)" Bottom left is the navy Connect Comms logo

Connect Comms Marketing & Media

24/04/2024

22/04/2024

18/04/2024

18/04/2024

16/04/2024

02/04/2024

14/03/2024

12/03/2024

10/03/2024

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