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We're an Aussie based full service Agency helping Studio Owners to reach their full potential.

22/05/2024

Studio owners are always telling me they are worried about the Studio down the road taking their clients.

And yes, people definitely weigh up their options when they are considering which Studio suits them best.

But there are A LOT of people who are not even considering a Studio as a solution to their problem.

SO MANY PEOPLE are in chronic pain, and they are turning to pain killers and alcohol to alleviate their pain, I used to be one of these people...

Just go and check out how busy your local bottle shop and chemist are on a daily basis....

I love that we have a world class medical system in this country, but I do not believe that medicine should always be the first solution to either prevent, or alleviate pain.

As a Fitness Studio owner, you know better than anyone how much movement can change a persons life and help them to feel better not only physically, but also mentally and emotionally.

If you can convince those people who were not even considering a Fitness Studio to try yours, then you are growing the sector as a whole.

I want us to work together to grow the number of people who are choosing movement as the solution.

Let's work together to do this, and all boats will rise with the tide!

15/05/2024

So many Studio owners tell me that certain intro offers don't work because they bring in the wrong type of client, which can definitely be true!

Using a price point offer or free trial can attract what I like to call 'tourists' that just want to come in for the cheap or free offer, then bounce around from Studio to Studio...these people will always exist, but you can't let them deter you! Most people who join on this offer are genuinely trialling your Studio to see if it is right for them...

The main issue I see is that Studio owners have absolutely no process in place to convert these trial members into full price members, they simply sit, wait and hope 🤞 this is a disaster waiting to happen.

With the right sales process in place you can convert ANYONE into a full price member, no matter what your offer is, even those pesky 'tourists' can be convinced, I promise you!

These people are now in your ecosystem and this is YOUR CHANCE to convince them to stay.

Hope is great, but a sales approach works WAY better...

Do you have a sales process in place? If not, why not?

09/05/2024

At the very start of my own Pilates journey I was having pain in class all the time, so I decided to invest in 10x 1:1 classes to address those issues, and I have never looked back!

I can still remember the exact moment when my brain connected back to my glute and I thought, 'Holy s**t, that's my glute?!' It was like I had been reborn! There are many people who know exactly what I am talking about.

I can now attend group classes as often as I want without experiencing pain, and I still attend 1:1 sessions on a regular basis.

Without that 1:1 support I might have given up and kept using anti inflammatories to alleviate my pain!

To this day, in every single class I attend there is someone who has pain and needs some adjustments.

I see these moments as an opportunity to:

1. Change the clients life
2. Fill the pocket of the instructor
3. Fill the pocket of the Studio Owner

The instructor can gently remind people that 1:1 sessions are an excellent way to address imbalances and take their practice to the next level.

You can ask your instructors to do this and hope they do, or you can add an incentive to make it really worth their while!

A sales incentive helps everyone! It's a win for the client, a win for the instructor and a win for the Studio!

You can try it for a month and see how it goes!!

07/05/2024

Something I hear almost EVERYTIME I start working with a new Studio is:

'Daniel, there is Studio around the corner and we are worried about them taking our clients'

This is the WRONG attitude!

I mostly see Studios using their Price Point Offer (e.g 5 for $60) to attract new clients.

This will work to start off with and will attract the low hanging fruit: people who were already considering joining a fitness studio.

We all need to cast our nets wider and grow the fitness sector as a whole.

Every single person who can walk, can attend your Studio - even that is debatable as some people who can't walk could still come along!

Try using a Pain Point offer to attract people who might be experiencing something like:
Back pain
Neck pain
Poor flexibility
Lack of community

The list goes on! These leads are usually a little more expensive but generally they are a lot higher quality!

Try this and let me know how it goes....

29/08/2023

For every problem, there is a solution! Watch the next video for a more detailed description on exactly how to do this for your Studio!

21/08/2023

Meet Studio Leads! Your go-to Aussie digital marketing partner dedicated exclusively to Fitness Studio owners. We're not just another agency; we're passionate about elevating local fitness communities and helping you reach new heights.

If you dream of your Studio buzzing with more energetic members and soaring to its full potential, then you're in the right place. Let's redefine fitness success together!

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http://www.studioleads.com.au/

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