30/03/2021
Three reasons why sales professionals have succeeded during the pandemic
As a professional, this article – ‘How Savvy Midsize Firms Increase Sales in a Virtual World’ by Robert Sher in the Harvard Business Review - caught my attention.
In summary the article, explains three interesting trends for salespeople during the pandemic:
1) There has been an increase in access to key decision-makers, who are more available for efficient video calls that more time-consuming face-to-face meetings.
2) Distance and travel times between sales call is no longer an issue for sales professionals, who can manage a higher volume of meetings from their home office.
3) In order to manage these changes to workflow, successful sales teams have relied more heavily on sales and customer experience technologies.
Sher states that “midsize companies that have been performing well during the pandemic have embraced technology-mediated selling to reach more prospects faster, more effectively, and with smaller budgets.”
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