21/08/2026
Immersed in the world of Lacrosse 🥍
Carly has just wrapped up two massive weeks at the 2026 World Lacrosse Women's Championships. First in Wrocław, Poland for the inaugural Division II tournament, then straight on to Tokyo, Japan for Division I.
Carly ran media operations and content production on the ground for both events. And by 'on the ground' we mean literally on the ground 🤳 (could she be any closer to the action?)
On Wrocław, in her words: "There's something genuinely special about being on the ground for a first time event. This tournament didn't exist before this year. Every match, every photo, every piece of content out of Wrocław was history being written in real time. The benchmark nations will chase for years to come."
"Watching the growth of women's lacrosse on a global stage — nations fielding teams, coaches building programs from the ground up, players competing for their countries for the very first time, the celebrations, the teamwork, the joy — is exactly the kind of work that reminds me why I do this. Sport doesn't grow by accident. It grows because people show up to tell its story properly, again and again, until the world can't help but pay attention."
And on the wider two weeks: from the athletes and coaches, to the historic all-female broadcast crew for the gold medal game, to the comms teams working around the clock — "what an absolute dream to play a small part."
The numbers speak for themselves too: across both championships, World Lacrosse delivered 2,818 social posts, 87.4M social impressions, 18.5M video views and 50K+ fans through the gates, plus 601 athletes and 28 national teams on the biggest stage women's lacrosse has ever had!
Huge congratulations to World Lacrosse and everyone involved in both tournaments. Onto the Olympic Sixes continental championships next.
