Austin Media

12/03/2026

Grey start to autumn made bright with a beautiful Porsche 924.

26/08/2025

Happy International Dog Day, Mickey!

25/08/2025

Designing the Nike Air Max 90 Silver Seagull.
For as long as I can remember, I've wanted to collaborate with Nike. But since the call hasn't come (yet), I went ahead and did it myself. And honestly… if they see this, they may change their minds. (Well, probably not, but it is worth a shot.)
The idea came from three sparks of inspiration:
Tom Sachs' Mars Yard Shoe: the NASA-inspired shoe that redefined design storytelling for me.
Jeff Staple's legendary Dunk Low Pigeon: which is a love letter to New York City.
And the Nike Air Max 90 Infrared: the unattainable early '90s holy grail that shaped sneaker culture and colourways.
From there, I asked myself: What's the Sydney equivalent of the New York pigeon? The answer was obvious, especially given how much time I spend at Bondi: the seagull. It is beautiful, bold, scrappy, sometimes annoying, but an unforgettable part of this amazing city.
To find out more about what went into designing my signature Sydney shoe, follow the link.
https://www.austinmedia.com.au/work/designing-the-nike-air-max-90-silver-seagull

18/08/2025

Can AI Really Create a Website?
That's an excellent question, but it has no firm answer at the moment.
It is becoming more evident that experienced professionals in most fields are improving productivity and results with AI, but the key to that concept is their experience. Knowing what is right for the client, situation, platform, and every other consideration is something an experienced human brings.
Sometimes you need to know all the right questions and the corresponding correct answers to get a quality result. If that sounds confusing, I've written a blog on why the human touch is still essential in web design, even as AI tools become more powerful.
https://www.austinmedia.com.au/work/can-ai-really-create-a-website

07/08/2025

How can you raise brand awareness and trust online for a service your audience doesn't need yet?
The marketing rules for service-based businesses differ entirely from those of social media influencers or e-commerce brands. Your brand's success is built on empathy, integrity, and trust—not on trends or impulse buys.
I'm often asked how I've found success helping slightly obscure service-based businesses, so I'm sharing a blog post and breaking down the Compassionate Content Strategy, a powerful marketing framework designed to help you build authority and be the trusted resource your clients need.
https://www.austinmedia.com.au/work/how-to-build-awareness-and-trust-for-your-service-based-business

27/11/2024

It’s always great to stop for a minute to appreciate colour and form.

04/09/2024

I just love good street art

11/07/2024

The Benefits of Printed Sales Collateral.
In an age where online marketing dominates, it's easy to overlook traditional methods. However, printed sales collateral like brochures, flyers, and business cards remain essential. These tangible tools enhance your brand's credibility, ensure consistent branding, and are fantastic for networking. They also offer targeted marketing opportunities and increased engagement, complementing your digital efforts. Invest in high-quality printed materials and watch your business thrive!
I've written a short blog (link in bio) about how you can benefit from some old-school print that is worth a read.
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28/06/2024

Got to love some real life deconstructed design. Feels like it was done by

14/06/2024

The story of the Sydney Opera House teaches us that design should never be an afterthought. In architecture, products, or everyday objects, thoughtful design improves usability, enhances beauty, and creates lasting impact. Great design can overcome initial resistance and scepticism, proving that visionary ideas can lead to extraordinary outcomes.
Design affects us all, often in ways we don't immediately recognize. It enriches our lives, influences our behaviours, and connects us to places and experiences. Investing in design means investing in the future, fostering innovation, and embracing change.
Is it time to think about how design can transform how people see your business?

Why Design Should Matter to Everyone The story of the Sydney Opera House teaches us that design should never be an afterthought. In architecture, products, or everyday objects, thoughtful design improves usability, enhances beauty, and creates lasting impact. Great design can overcome initial resist