23/09/2026
Confession: it's been two months since I posted here. No dramatic reason, just life, and the longer the gap got, the harder it felt to come back.
Then last week, an upholsterer at my BNI meeting told me she hadn't posted on her business page since 2023. "I feel like I've missed the boat," she said.
Same feeling I'd been sitting with, just a different industry.
So I asked her, "How many posts do you think your ideal client needs to see before they trust an upholsterer?"
She said, "A lot?" I said, "Try one. Maybe two."
Her face changed. Nobody had ever told her: you're never really behind.
There's no backlog you owe your audience before today's post counts.
💡 Your Mini Marketing Move This Week: open the profile you use most for your business.
Does it say what you do and who you help?
Is there one recent post showing you're active?
Do not plan for seven posts a week if one is what you can manage right now. Start there.
If you'd like help turning that first post into a plan you'll actually stick to, come along to our free workshop with Brisbane City Council.
Social Media That Works While You Work
Tuesday 13 October, 9.15am to 11.30am (workshop runs 9.30 to 11.30, arrive from 9.15 for registration)
Morningside Australian Football Club, Oak Street, Hawthorne
Reserve your free seat: https://www.eventbrite.com.au/e/social-media-that-works-while-you-work-tickets-1998514749414?aff=oddtdtcreator&keep_tld=true
