Grass Is Greener Marketing Communications

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Grass Is Greener Marketing Communications

An award-wining marketing communications consultancy delivering results clients love.🌿

23/03/2026

A MESSAGE FROM OUR FOUNDER & CEO, LISA 💫

Having worked in PR and marketing communications for 25 years, one thing still surprises me: how often the value of credible, high quality storytelling is questioned.

With the rapid rise of AI, that question is being asked more than ever.

But storytelling has not become less important. It has become critical.

As AI reshapes how people search, discover and make decisions, the content that rises to the top is not just optimised. It is trusted. It is referenced. It feels human. This is where earned media plays a powerful role.

AI search pulls from signals of authority, credibility and consistency across multiple sources. If your business is not showing up in meaningful third party conversations, you risk becoming invisible.

This is why earned media is no longer a nice to have. It is a strategic necessity.

Even leaders in AI are reinforcing this. As Daniela Amodei from Anthropic put it, “I prefer to hire people with humanities backgrounds because I can teach the technical skills. What I cannot teach is taste, judgment and perspective.”

That is exactly what cuts through.

While my business used to be called LBPR and is now Grass Is Greener Marketing Communications, PR / earned media remains central to what we do. Because no matter how the landscape shifts, credible and human stories are what build trust and visibility.

As a journalist and published author, storytelling has always been at the heart of my work.

If you are unsure how your business is showing up in AI driven search, or whether your current approach is helping or hurting your visibility, I am always happy to have a conversation.

Because in a world shaped by AI, the brands that will be found are the ones people are already talking about.

16/03/2026

For the ColourHide Stationery Back to School 2025/26 campaign, we delivered a social media advertising strategy designed to dominate peak retail season and reconnect with Gen Z through bold, anti-boring creative.

By balancing brand awareness with conversion-focused traffic ads across Instagram, Facebook and TikTok, we didn’t just hit KPIs, we significantly exceeded them.🔥

If you'd like to take your social strategy to the next level, contact us today: https://gigmarketing.com.au/contact/

09/03/2026

When Spirax Education wanted to win the Back to School moment, we delivered a full funnel social campaign designed to drive real impact, not just impressions.

This campaign is a strong reminder that when creative, targeting and timing align, social doesn’t just build awareness, it drives action.

Here’s how we made it happen 👇

02/03/2026

When it comes to marketing, it is easy to focus on the noise. More content, more channels, more trends to keep up with.

But the real impact usually comes back to a few simple fundamentals:
✔️ Understanding your audience
✔️ Telling a clear story
✔️ Communicating with purpose

Because at the end of the day, the most effective messages are not the loudest ones. They are the ones that truly connect.

23/02/2026

Great campaigns don’t just generate coverage. They build credibility, authority and real market impact.

For Data Privacy Awareness Week 2026, we partnered with Kensington Australia to bring an important but often overlooked issue into the spotlight: device-level security risks in today’s hybrid work world.

Through a strong insight-led strategy, targeted media outreach and compelling data-driven storytelling, the campaign delivered:

✔️ 12 pieces of quality media coverage
✔️ 516,000 total audience reach
✔️ Strong presence across tech, business and government publications
✔️ Thought leadership positioning that resonated with journalists and industry audiences

Want to create meaningful visibility for your brand? Contact us today: https://gigmarketing.com.au/contact/

12/02/2026

There’s nothing we love more than bringing meaningful stories to life... 💚

Recently, our team visited Blue Haven Bonaira Aged Care Home to spend time with an incredible resident and his son, capturing a truly inspiring life story spanning more than a century.

From heartfelt interviews to photography, we were honoured to help document this special piece for the upcoming edition of our client, Hall & Prior’s Life & Love magazine.

Have a story that deserves to be told with care and impact? Let's chat: https://gigmarketing.com.au/contact/

23/12/2025

This festive season, we are supporting Need A Feed Australia, founded and run by the amazing Shaz Harrison, in lieu of client and supplier gifts.💚

We are funding hot meals on Christmas Day for 26 people experiencing homelessness, ensuring no one goes without during this special time of year.

Our team will be taking a well-earned break to spend time with family and friends from Wednesday 23 December 2025 to Monday 5 January 2026, and look forward to reconnecting in the new year.

Thank you to our clients, partners, and community for your continued support. Wishing everyone a safe, joyful, and generous Christmas. 🎄✨🎄

07/12/2025

We’re still buzzing from our recent work with the Thirroul Arts and Entertainment District, helping shine a spotlight on the much-anticipated return of the Thirroul Music Festival.

After a 2024 pause, the festival came back with a world-class lineup and we made sure the story reached far and wide. Our media strategy helped position Thirroul as a vibrant cultural destination ready to welcome music lovers from across Australia.

We achieved 31 pieces of timely, on-message media coverage, reaching more than 2.3 million people across a diverse mix of radio, television, print, online and social media platforms. This included standout placements with WIN News, Illawarra Mercury, ABC Illawarra, Wave FM and Time Out Sydney.

A huge thank you to Thirroul Arts and Entertainment District for trusting us to help share this story. 💚

30/11/2025

We’ve been busy behind the scenes for our client, ColourHide Stationery shooting fresh advertising content, engaging TikToks and bringing all the vibrant energy needed for a standout Back to School digital campaign. 📚

Keep your eyes peeled to see what’s coming! 👀

If you’re interested in creating scroll-stopping moments for your brand, get in touch with our team today!

12/11/2025

To rebrand or not rebrand… a question our Managing Director, Lisa Renee Burling FCPRA, asked herself for two years before she bit the bullet and evolved LBPR into Grass Is Greener Marketing Communications 12 months ago.🍃

Like many decisions we all ponder longer than necessary, we wish we’d done it sooner. The rebrand has put a spring in our step, reinvigorated our team, and opened doors to new projects with existing clients, plus brand-new ones who had assumed we “just did PR.”

So, how do you know when it’s time to evolve—and how do you ensure a rebrand isn’t just a new logo?

In Lisa’s latest article for Inside Small Business, she explores the bold but necessary move of rebranding an established business. We often think of rebrands as cosmetic; in reality, they’re strategic shifts from the inside out.

💻 Read the article: https://insidesmallbusiness.com.au/marketing/branding/how-and-why-to-successfully-rebrand-an-established-business

PS: Grass Is Greener Marketing Communications offers brand strategy services (new brands and rebrands). We love this work and we’re really good at it.

📧Email [email protected] if you’d like to see our brand strategy credentials and packages.

02/11/2025

🎉WE WON! National Silver at the 2025 Communication and Public Relations Australia national PR Awards

Our team is thrilled to share that Grass Is Greener Marketing Communications won Silver in the Best Community Relations & Engagement Campaign category at the Communication and Public Relations Australia (CPRA) national awards!

We share this win with our long-term valued client, Wests Illawarra, and especially CFO Renata Garnero and CEO Daniel Munk. We can't say enough about how much we love partnering with Danny and Renata - they treat us as an extension of their internal team and that's where the magic always happens. ✨

The Community Strong campaign is all about real life impact and connection. With storytelling at its centre, our role was to develop strategies and tactics across the full marketing communications spectrum to highlight the significant contribution West makes to the Illawarra region.

We believe this is an especially meaningful category as it celebrates the power of real human connection at a time when society feels more disconnected than ever.

We're also very proud to say our record as a consistently nationally awarded consultancy remains intact: every year we’ve entered the CPRA Awards, we’ve been recognised in some way. From best small consultancy, media relations, health, and digital influencer work to social media, B2B, small budget, and pro bono campaigns, there aren’t many categories we haven’t been awarded in since we began in 2013.

Here’s to collaboration, community, and campaigns that connect people and make a difference. Never doubt the impact that thoughtful communication can have.

08/10/2025

We’re so proud to announce that Grass Is Greener Marketing Communications has been named National Finalists in two categories at the Communication and Public Relations Australia Golden Target Awards 2025!

✨Best Small Budget Campaign – ColourHide Back to School Campaign with ACCO Brands

✨ Best Community Relations and Engagement Campaign – Community Strong Junior Sport with Wests Illawarra

This year marks our 11th consecutive year being recognised at the Golden Target Awards, an incredible milestone that celebrates our team’s creativity, strategic thinking, and passion for meaningful storytelling.

A heartfelt thank you to our amazing clients - Nicole Wakefield and Aarefa Ashad at ACCO Brands and Daniel Munk and Renata Garnero at Wests Illawarra - for trusting us to bring these campaigns to life.

We’re honoured to stand alongside so many inspiring professionals who are shaping the future of communications and PR in Australia. Congratulations to all the finalists!

Communication and Public Relations Australia

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Opening Hours

Monday	08:30 - 17:00
Tuesday	08:30 - 17:00
Wednesday	08:30 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00

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https://www.gigmarketing.com.au/

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Our Story

We are LBPR.

Think of us as conversation starters. We get the people that matter talking about you. We’re all about creating compelling human connections, making strong impressions and fostering amazing relationships.

We don’t believe in waiting for opportunities; we create them!

We are globally experienced opportunity finders and problem-solvers. More than at your service, we are part of your team and actively contribute to your business strategy.