Grass Is Greener Marketing Communications

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Grass Is Greener Marketing Communications

An award-wining marketing communications consultancy delivering results clients love.🌿

29/07/2026

We're incredibly proud to announce that our Managing Director, Lisa Burling, has been appointed to the 2026 Communication and Public Relations Australia Golden Target Awards Judging Panel for the fifth consecutive year.

As the CPRA premier awards program celebrates its 50th anniversary, it's a fitting opportunity to recognise the people helping uphold the benchmark for excellence across our profession.

Lisa brings more than three decades of global strategic communications experience to the judging panel, along with the perspective of leading an award-winning agency that has proudly demonstrated that world-class communications can be delivered from anywhere.

Over the years, Grass Is Greener Marketing Communications has been honoured with Small Agency of the Year several times and 25 national Golden Target Awards across a broad range of categories, including issues and crisis management, media relations, community engagement, influencer marketing, digital communications, integrated campaigns and more.

Having experienced the awards from both sides of the judging table, Lisa understands the strategic thinking, creativity and hard work that underpin every successful entry.

We're excited to see the outstanding campaigns and communications programs submitted this year and wish every entrant the very best of luck.

Here's to celebrating 50 years of excellence in Australian public relations.

04/06/2026

Great communication isn’t just about what you say, it’s about what people hear, remember and act on.

A strong message framework provides the foundation for every conversation, campaign and piece of content, ensuring your brand shows up with clarity, consistency and purpose.

Without one, messages can become fragmented. With one, every touchpoint works harder to build trust and drive meaningful impact.

Does your organisation have a message framework guiding its communications?

26/04/2026

I keep hearing people say AI is going to kill authenticity, and I just don’t buy it.

If anything, I think it’s about to make it painfully obvious who never really had a voice to begin with.

Because here’s what’s actually happening.

All the things people used to rely on to sound credible like polished captions, corporate language, saying the “right” thing etc. can now be generated in seconds.

So if we all sound good… then what?

What’s left is the part that can’t be templated.

* what you actually think
* what you’ve actually lived
* what you’re willing to say that others won’t.

That’s the bit that cuts through now and it’s why I’ve been building something new - a playbook for small business owners, operators, and anyone who doesn’t want their professional identity to disappear the minute a job title changes.

Whether you can see it or not, it happens all the time@(and once you can see it, you can’t unsee it).

People build credibility inside something, not outside of it… and then one day it’s gone.

If you want to make sure that’s not you, this little book of goodness from my brain - based on everything I do for my own personal brand - will be for you.

Comment AUTHENTIC below and I’ll add you to the list to get it first. - LISA

03/04/2026

Wishing you a joyful Easter filled with fresh beginnings, good company, and a little extra chocolate! 🍫🐣

From all of us at GIGMC 🍃 💚

23/03/2026

A MESSAGE FROM OUR FOUNDER & CEO, LISA 💫

Having worked in PR and marketing communications for 25 years, one thing still surprises me: how often the value of credible, high quality storytelling is questioned.

With the rapid rise of AI, that question is being asked more than ever.

But storytelling has not become less important. It has become critical.

As AI reshapes how people search, discover and make decisions, the content that rises to the top is not just optimised. It is trusted. It is referenced. It feels human. This is where earned media plays a powerful role.

AI search pulls from signals of authority, credibility and consistency across multiple sources. If your business is not showing up in meaningful third party conversations, you risk becoming invisible.

This is why earned media is no longer a nice to have. It is a strategic necessity.

Even leaders in AI are reinforcing this. As Daniela Amodei from Anthropic put it, “I prefer to hire people with humanities backgrounds because I can teach the technical skills. What I cannot teach is taste, judgment and perspective.”

That is exactly what cuts through.

While my business used to be called LBPR and is now Grass Is Greener Marketing Communications, PR / earned media remains central to what we do. Because no matter how the landscape shifts, credible and human stories are what build trust and visibility.

As a journalist and published author, storytelling has always been at the heart of my work.

If you are unsure how your business is showing up in AI driven search, or whether your current approach is helping or hurting your visibility, I am always happy to have a conversation.

Because in a world shaped by AI, the brands that will be found are the ones people are already talking about.

16/03/2026

For the ColourHide Stationery Back to School 2025/26 campaign, we delivered a social media advertising strategy designed to dominate peak retail season and reconnect with Gen Z through bold, anti-boring creative.

By balancing brand awareness with conversion-focused traffic ads across Instagram, Facebook and TikTok, we didn’t just hit KPIs, we significantly exceeded them.🔥

If you'd like to take your social strategy to the next level, contact us today: https://gigmarketing.com.au/contact/

09/03/2026

When Spirax Education wanted to win the Back to School moment, we delivered a full funnel social campaign designed to drive real impact, not just impressions.

This campaign is a strong reminder that when creative, targeting and timing align, social doesn’t just build awareness, it drives action.

Here’s how we made it happen 👇

02/03/2026

When it comes to marketing, it is easy to focus on the noise. More content, more channels, more trends to keep up with.

But the real impact usually comes back to a few simple fundamentals:
✔️ Understanding your audience
✔️ Telling a clear story
✔️ Communicating with purpose

Because at the end of the day, the most effective messages are not the loudest ones. They are the ones that truly connect.

23/02/2026

Great campaigns don’t just generate coverage. They build credibility, authority and real market impact.

For Data Privacy Awareness Week 2026, we partnered with Kensington Australia to bring an important but often overlooked issue into the spotlight: device-level security risks in today’s hybrid work world.

Through a strong insight-led strategy, targeted media outreach and compelling data-driven storytelling, the campaign delivered:

✔️ 12 pieces of quality media coverage
✔️ 516,000 total audience reach
✔️ Strong presence across tech, business and government publications
✔️ Thought leadership positioning that resonated with journalists and industry audiences

Want to create meaningful visibility for your brand? Contact us today: https://gigmarketing.com.au/contact/

12/02/2026

There’s nothing we love more than bringing meaningful stories to life... 💚

Recently, our team visited Blue Haven Bonaira Aged Care Home to spend time with an incredible resident and his son, capturing a truly inspiring life story spanning more than a century.

From heartfelt interviews to photography, we were honoured to help document this special piece for the upcoming edition of our client, Hall & Prior’s Life & Love magazine.

Have a story that deserves to be told with care and impact? Let's chat: https://gigmarketing.com.au/contact/

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Tuesday	08:30 - 17:00
Wednesday	08:30 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00

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https://www.gigmarketing.com.au/

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