16/09/2026
Keep it simple. Make it meaningful.
Yes, the word stupid often follows simple, usually muttered after spending 12 hours on something that should have taken two.
It's easy to get caught up in rabbit holes and distractions, especially social media, and what was supposed to be a straightforward project has swallowed the whole day and left you frustrated at yourself.
This has been on a card above my desk for a long time and I still make this mistake. Overcomplicating things instead of just thinking it through, stripping back the non essentials and letting the core message do the work. That takes time and experience to do consistently and honestly I think I'll be working on it forever.
Have a great week everyone.