Social Tango

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Social Tango

Just like the dance “Tango”, social media takes understanding and alignment. It requires connection between our brand and our client.

And connection between our client’s brand and their audience.

14/03/2024

Possibly a controversial post… 🥲 BUT I have the ICK with businesses creating memes/jokes around Princess Kate and why she is currently not in the public eye.

I get the photoshop was a HUGE fail… but making fun of why she is “missing” is insensitive and just cruel.

Regardless of who this is, whether she is unwell or taking personal time - she is a woman, she is a mother, she is human and she could be going through something serious.

So to me, this is not something to be joking about or capitalising on for likes, shares and profit.

Let’s be better than this and have respect for someone’s wellbeing, not fodder for marketing strategies and internet jokes.

03/03/2024

Finish this sentence 🤭 I’ll go first… Of course I have a habit of coming up with brilliant ideas just as I’m about to fall asleep, only to forget them by morning 🫠

09/02/2024

Celebrating some EPIC January results! 🎉😍

Last year we added Social Media Management back to our services and it has been SO much fun getting creative and brainstorming new content ideas for our clients.

Our favourite thing about having this service back? 🥰 Is that we get to craft engaging reel ideas and have streamlined the process for our clients to create them by providing clear instructions (and scripts when needed) to follow.

They LOVE us for it!

Our Facebook Ad results are still going strong too and we have been spending lots of time in Ads Manager learning more about Advantage+ to guide our clients along the way.

We have some spots available for Feb and March. If you’re ready to outsource your digital marketing, please feel free to send us a DM 🧡

17/12/2023

Are you ready to free up your time and focus on what matters most in 2024? 😍

If you said yes! ⬅️ Swipe to see how our team can help you achieve your digital marketing goals next year.

Also, just quietly…. extremely excited about our new service on slide 6 🤭

Send us a DM to get in touch with us directly and receive an information pack on the service you’re after.

02/03/2023

It's time to shift your focus from short-term results to a long-term approach that builds a solid foundation for success!

There’s a reason why ALL of our contracts are on a 3 month retainer and it’s simply because in order for us to achieve the best results for your brand, we need to:

✔️ Collect precious data (which is an investment in itself)

✔️ Test different audiences

✔️ Test a range of ad creatives formats

Not to mention… Facebook also needs time to optimise your ads and learn which users are most likely to take action. The more data Facebook has to work with, the better it can optimise your ad delivery 👏🏻

🧩 But PLEASE remember, Facebook advertising is just one piece of the puzzle when it comes to marketing your business. It's essential to have a solid marketing strategy that covers multiple avenues and channels to reach your target audience.

So my advice? Don't get discouraged if you don't see immediate results - stay focused, stay committed, and trust the process 🧡

09/01/2023

How's your Facebook ad strategy looking for 2023? 😬

Here are the ins and outs to maximise your advertising budget.

Just like we need to try on multiple pairs of jeans to find the right pair for our body shape, there's no one-size-fits-all when it comes to Facebook Ads. It takes time, attention and a little trial-and-error!

Despite new players on the social media scene — TikTok, we’re looking at you 👀 Knowing how to advertise on Facebook and Instagram is still an essential skill for most marketers.

And if it all feels like too much 😵‍💫you're only an email away from outsourcing all your social media ad needs 👋🏽

📧 [email protected]

06/12/2022

Victorian Small Business Friends! 🧡

If you…

✔️ Want to THRIVE online

AND

✔️ Have a cheeky $44 sitting in your business bank account…

Then you can work one-on-one with me, thanks to The Digital Solutions Program! 😍

This AMAZING Australian Government Initiative has been designed to give small business access to professional mentorship at an affordable rate.

How good is that!?

If you’ve been wanting to learn how to create your Facebook Ads funnel strategy, ensure your Ads Manager is set up correctly or even learn HOW to run Facebook Ads, you can apply to work with me at a fraction of my usual consultation fee!

As a Digital Mentor with The Digital Solutions Program, you have a few hours of mentoring to pick my brain for just $44! 🙀

Simply apply online, and once you’re accepted, you can select me as your mentor.

The fine print:
You must have an ABN, be a small business located in Victoria, and have fewer than 20 employees.

👀 If this sounds like you, DM me and I’ll shoot you through the link, pronto.

You only have until the end of March to apply, and spots are filling up, so don’t sit on this opportunity!

09/08/2022

Do the FB Ads objectives leave you feeling overwhelmed? 🙈

… it’s ok! I’ve got you!

The first thing you want to do when creating your campaign is to make sure that the objective aligns with your goal and is based on where someone is in the purchase journey (aka your funnel) 🙌🏻

Personally and strategically, I don’t use all of these objectives 🙅🏼‍♀️ as some work WAY better than others.

⬅️ Swipe through to see the different objectives you can choose from and when to use them.

Ready to start using FB Ads for your business the right way? Book in a 1:1 customised FB ads training session (link in bio) 🧡

25/07/2022

Are your ads generating website traffic, but NOT purchases? 🙃

If you answered yes, this most likely means the problem is to do with your website and not actually your ads.

Customers shop online because it’s easy and convenient 🙌🏻 So, the last thing you want to be do is create any inconveniences that makes your potential customer not complete the purchase.

Here are 4 things to ensure your website has to help increase sales:

✅ Your website is easy to navigate.

✅ Your product pages are optimised (Pictures, descriptions, reviews)

✅ Your checkout process is simple as possible.

✅ You have clear policies that create trust.

If you have great website traffic from your ads think of this as a good thing! 😻 It means you have a product or service that gets people excited and clicking over to learn more. It’s just time to identify and make a few tweaks so more of these visitors turn into sales💰

Got a question about Facebook Ads? Let me know below ⬇️

22/07/2022

A trend I couldn’t resist hopping on 🙊 Which one are you?

12/07/2022

Talk about an investment that has paid off 👏🏻💰

This wonderful client engaged us in March and 4 months later, these are the results they have been able to achieve.

The pet store was already generating sales organically and knew it was time to start using ads to generate more sales and brand awareness.

For this service, we went into their ads manager and built:

🔸 A full funnel
🔸 Campaigns
🔸 Audiences
🔸 Ad Copy

After this, we walked them through how to monitor and optimise these ads moving forward and training for creating future ads.

Very happy with these results and can’t wait to see what this client achieves in the future 😻

07/07/2022

Never underestimate the ✨POWER✨ of your branding.
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Since our rebrand, we have been attracting so many DREAM clients.
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Majority of our emails mention a little compliment about our branding which leaves a massive smile on my face as it’s a something I never received with the DIY branding I did when starting the business 🙃
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If I was to re-start Social Tango from the ground up, engaging a branding strategist from the get-go would be right up there.
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I now have consistency across all platforms, my brand feels more recognisable and it shows off our fun personality.
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I know when starting out in business you’ve gotta do what you’ve gotta do but It’s honestly been an incredible investment that has paid off. We are working with some incredible clients that leave me feeling so proud of how far I’ve come.
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🧡 LIKE ACTUAL PINCH ME MOMENTS 🧡
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I have the wonderful to thank for my rebrand that I and many others just love so much!
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If you were to restart your business, what is something you would invest in A-sap? Share with me below ⬇️
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