Fraser Marketing International

29/01/2025

Gong Xi Fa Chai. May the year of the snake bring a year of good health, happiness in abundance and prosperity. 🐍

06/11/2024

Are you ready to support the next generation of female leaders in tourism and hospitality, or are you one of them?

The Women In Tourism & Hospitality (WITH WA) is now accepting applications! This six-month journey pairs emerging leaders with mentors to help build confidence, networks, and skills for career success. Apply online today or tag a female you know who would benefit from this program. Applications close soon - https://www.withwa.com.au/mentor-circle

I am very excited to be a Mentor for this programme and together, we can build a stronger, more inclusive industry!

The Insights Mentor Circle is a mentoring program for women with career aspirations in leadership roles within the tourism and hospitality industries. WITH_WA is offering this inaugural 6-month program exclusively to WITH_WA members only.

11/07/2024

🌟 Happy International Day of Joy🌟

At Fraser Marketing International, we believe that spreading joy and positivity is at the heart of everything we do, particularly given we work in the Hospitality industry. Today, we celebrate the power and impact that joy can bring to us. Let’s all come together, today and everyday, and be committed to making every day a little brighter.

Join us in celebrating this wonderful day by sharing your moments of joy with us! Let’s spread happiness far and wide. 💖✨

12/06/2024

I was lucky enough to attend the 2024 WA Tourism Conference this week.

I was invited to be one of their keynote speakers on Day 1 and my topic was “The Adoption of Digital Transformation and AI in the Hospitality & Tourism Space”, I will share an article on this soon.

It was a superb two days with a wonderful line-up, and what a great opportunity to network with fellow industry colleagues.

I am looking forward to next year’s conference to be held in the City of Fremantle

Thank you to Tourism Western Australia and Visit Mandurah, the speakers and key sponsors for putting on a wonderful conference.

27/05/2024

I’m pleased to share I will be speaking at the 2024 Perth Airport WA Tourism Conference, in Mandurah on June 10 – 12.

This event brings the tourism industry together for the purposes of professional and business development, valuable networking and discussions on critical issues. I am looking forward to speaking on Digital Transformation and AI in the Hotel space.

Registrations close soon – visit watourismconference.com.au to find out more.

24/05/2024

What a wonderful evening of Industry Celebrations last night with ARMA - Revenue Management Association at the “Celebrate YOU - Tourism Awards” aboard The Jackson yacht.

I am very proud to have won The Excellence Award - “Excellence in Female Empowerment”
I love this Award for all that it stands for in supporting women on their career journey and to being the best version of themselves in all aspects of life. It is a privilege to work with so many amazing women in our industry and beyond, and this is also one of the reasons I enjoy Mentoring emerging female leaders.
Thank you for all being YOU 🤩

Congratulations to all the winners and nominees who were recognised for their continuous contributions to the tourism industry.

A huge well done and thank you to those who made this event possible and for the continuous support in making tourism a thriving and exciting industry to be a part of.

23/05/2024

I spent 3 days back in the classroom at Australian Institute of Company Directors completing my Foundations of Directorship courses in:
Risk & Strategy
Governance
Finance

It was a really enjoyable experience and great to be challenged, network with amazing peers and learn so much more.

I am pleased to say I have passed all 3 and am ready to start my Board Career journey and open to Board position opportunities…

07/11/2023

🎙️ Exciting Podcast Feature Alert! 🎙️

I had the absolute pleasure of being invited as a guest on the podcast with the wonderful Naureen Ahmed ! 🌟

We had a wonderful chat and it reminded me that this still truly resonates with my core purpose for my business: "I got into hospitality to help shape the future of travel for guests." It was a privilege to be able to discuss my passion for hospitality, and I'm grateful for the opportunity to contribute to the future of the industry. Thank you, Naureen, for the engaging conversation!

05/10/2023

We have luxury hotels, we have campsites and now we have glamping 💅

Today, glamping is one of the hottest trends in travel and is attracting hoteliers and travellers alike. Glamping can offer up a unique set of complexities, but thankfully, innovative technology comes to the rescue. Here are 6 ways to use technology to help you operate easily:

Flexibility & Freedom ➡️ Glamping allows freedom by being in nature, which can often be in remote locations. A way to combat this via technology is using a cloud system. It eliminates the need for an on-site server that requires a physical building, it opens the door to remote onboarding and training, and it means you’re always running on the most up-to-date software with limited downtime.

Contactless Solutions ➡️ Glamping gained popularity during the pandemic due to social distancing reasons, so hoteliers were forced to get creative to minimise health risks. The right hospitality technology, especially cloud-based systems, enables guests to perform tasks like check-in, booking services, and messaging staff online or via mobile devices, avoiding the need for face-to-face interactions or paperwork.

Environmental Consciousness ➡️ Glamping has succeeded in connecting a growing number of travellers with nature. This also affords a new opportunity to increase environmental consciousness, but it means that the property needs to operate in a way where they walk the walk. Here is where digital cloud solutions come into play. This technology makes it possible to operate efficiently while keeping paper waste, and therefore our carbon footprint to a minimum.

At Fraser Marketing International, we embrace glamping as a beacon of joy and sustainability in the evolving hotel marketing landscape. It offers modern travellers luxury amidst nature, combining indulgence, adventure, and environmental mindfulness for meaningful experiences ✨

03/10/2023

Surprise ‼️ We have new and refreshed branding to show you 🤩

Our new branding has been unveiled... truly reflecting our customer oriented brand and marketing solutions and skillset, that we offer to our clients.

There is a story behind our Brand ID... as humans we each possess a distinct fingerprint and a unique DNA, this is the inspiration behind the Fingerprint icon in our logo.

We collaborate with clients, brands, services, and products in the hospitality and tourism industry to craft a tailored Brand positioning, infused with a purposeful DNA, always seeking to achieve the best results possible.

Welcome to the new era of Fraser Marketing International - we continue to create brands and tell stories, whilst always considering your unique "fingerprint"...

29/09/2023

As marketers, it is important to make sure we stay on top of tourism and travel trends. Here are some noteworthy trends seen in the "Future of Demand Experience Fact Sheets" by Tourism Australia

Experiential Travel ➡️ It is clear that travellers seek an immersive and authentic experience connects them with a country's heritage and local culture. Visitors are increasingly prioritising interactions with locals, participating in unique activities, and exploring off-the-beaten-path destinations to create meaningful memories.

Sustainable Tourism ➡️ Sustainability is becoming more important for travellers. Travellers are now more conscious of their impact on the environment and are actively seeking destinations that align with their values, making Australia an attractive choice with its vast array of eco-friendly experiences.

Technology and Personalisation ➡️ Integrating technology can enhance the visitor experience. with initiatives such as augmented reality (AR) tours, interactive apps, and personalised recommendations. These advancements not only make travel planning more convenient but also enable visitors to delve deeper into the destination's history, culture, and stories, ultimately fostering a more enriching experience.

Indigenous Tourism ➡️ Australia's indigenous culture is an integral part of the nation's identity, and the fact sheet underlines the growing interest in indigenous tourism experiences. Travellers are seeking opportunities to engage with Aboriginal and Torres Strait Islander communities and learn about their traditions, art, and Dreamtime stories.