12/08/2026
๐๐ค๐ฉ ๐๐ซ๐๐ง๐ฎ ๐๐ง๐๐ฃ๐๐๐๐จ๐ ๐ฃ๐๐๐๐จ ๐ ๐๐๐ ๐จ๐ฉ๐ค๐ง๐. ๐๐ค๐ข๐๐ฉ๐๐ข๐๐จ, ๐ฉ๐๐ ๐จ๐ข๐๐ง๐ฉ๐๐ง ๐ข๐ค๐ซ๐ ๐๐จ ๐ฉ๐ค ๐๐ค ๐ข๐ค๐๐๐ก๐. ๐๐
๐๐ต๐ฎ๐ฟ๐น๐ถ๐ฒ ๐๐ฎ๐ฟ๐๐ฒ๐ฟ, Founder of ๐๐ฎ๐๐๐ฒ๐ฟ๐ ๐ญ๐ผ๐ป๐ฒ, at the Melbourne Franchising Expo shares how a specialist battery retailer is evolving into a more flexible franchise opportunity.
What started as a traditional battery business has grown into a model servicing cars, trucks, caravans, boats, and more. Now, Battery Zone is leaning into hybrid locations and roadside services, giving existing automotive businesses the opportunity to generate additional revenue from unused space while also creating a lower overhead pathway for mobile operators.
Charlie explains why specialist knowledge still matters in a competitive market, how head office handles key marketing activity such as Google Ads, and why structured training and ongoing support are central to helping new franchisees get established quickly.
He also shares the thinking behind concentrating growth in Melbourne first, refining the model locally, and only then taking the brand into a broader national rollout.
If you are interested in emerging franchise models, automotive businesses, or how lower overhead concepts can unlock new growth, tune into ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ญ๐ณ๐ฌ of the ๐๐ฟ๐ฎ๐ป๐ฐ๐ต๐ถ๐๐ฒ ๐๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐ and hear where Battery Zone is heading next โก
๐ง Spotify: https://tinyurl.com/44rxc242
๐ Apple Podcasts: https://tinyurl.com/ms38yny3
๐ต Amazon Music: https://tinyurl.com/5duzrknb
โถ๏ธ YouTube: https://youtu.be/xf4Q0sngzpY
๐ฅ Buyers understand a franchise opportunity faster when they can see the model, the support, and the people behind it. Discover how the Video Subscription Program helps turn that story into consistent buyer-focused content: https://www.franchisebuyermarketing.com.au/video-subscriptions
