Eks & Oh Digital Marketing (2026)

31/08/2021

Email Marketing is not just about sending out newsletters or product receipts 🙅🏼‍♀️

Email automation workflows are automated emails that are sent to encourage repeat purchases, build brand awareness, incentivise new customers and create customer loyalty!

Mainly used for e-comm businesses, but we encourage service based businesses to have a strong edm strategy too! Unlike social media, this is an audience that you completely own and can control, so are a *huge* asset to your business.

Different types of email automation include [but are not limited to]:

▪️Welcome series: An opportunity to introduce your brand, who and what you are/do, connect with the user, and explain the benefits of joining as a subscriber. You can even offer a sneaky discount to encourage a purchase.

▪️Abandon Cart Series: A simple reminder that customers have added products but not completed their purchase. We find that by adding a little saving (like free shipping) pushes the sale over the line.

▪️Post-Purchase Campaign: A way to generate more reviews on your product/service and a great way to communicate that you really do care what they think of their experience!

▪️Email Nurture Campaign: In order to secure a loyal audience, you need to establish a relationship! This process involves education and awareness and leads the potential buyer through a journey, building trust and hopefully ending in a conversion.

Are you utilising Email Marketing for your business? We would *love* to help you develop and create this! Contact us to get started

13/06/2021

You’ll want to SAVE this post for later 💾

Likes and follows are great, but the real deal in engagement is converting these metrics to $$$ in your business!

A CTA is part of a webpage, piece of content or even printed material that encourages the audience to do something. Ultimately, the goal of marketing is to guide your user to make a purchase, and a CTA helps drive the user through this journey.

Have a look at some examples in our second pic

But don’t use more than one at a time 🙅🏼‍♀️ This can quickly overwhelm your user and confuse them!

Implement a CTA into your next piece of content. We’d love to hear how you used it and how it made a difference.

02/06/2021

Working in digital marketing aka social media is an *amazing* way to channel my creativity and connect with different communities. But, in all honestly, sometimes the juggle between my business and being a mum can impact my mental health, and it has over the last few months!

It’s been a good six months since I have been active on my own account, our client work hasn’t been impacted but I have been pouring my energy into my clients before myself and my own business. It has been a *huge* six months with my son beginning primary school and helping him to settle in, while still being present with my daughter as she enjoys her last year at home before she begins school next year. Add in being a wife, a daughter, a sister, a friend, a business owner and every other title that I give to myself... let’s just say the little break from having to pour into Eks & Oh has helped.

But I’ve finally found a happy place with the balance, and I’m ready to be back! So let’s get itttt! 👊🏼✨🙌🏼

06/01/2021

So, it’s been more than a minute since I’ve actually posted on social 🙈

The end of 2020 was cray, and went way too fast. So - hello and Happy bloody New Year! ✨

Every year, I chose a focus word for the year. 2020 - my word was GROWTH. And even though 2020 was a year we all wanted to see the back end of, personally and professionally I had a tonne of growth. More on that later...

This year, my word is INTENT! 💭
Focusing on purpose. Being a business owner is fu***ng tough! And I’m sure I’m not alone when I say that I’ve had a few (okay, lots) of days where I’ve wanted to give up because it was so stressful and too hard.

We are all going to have moments where you are stressed, overwhelmed and feel like it’s all too much.

But, when you connect back to your INTENT, and you really focus on WHY you created your biz, it reminds you exactly why you are doing what you’re doing! And, it makes it all worth it!

Intent drives passion. Passion fuels energy! How you action that energy, is entirely up to you!

Here’s me, 99% of the time in my little home office😅

Tell me, have you got a focus word for 2021? Why have you chosen it?

06/08/2020

If social media disappeared, would you still have an audience to market your products and services to? 🤷🏼‍♀️

If the answer is no, then it’s time to build an audience you own! Let us introduce you to email marketing!

Our client (one of our faves to work with BTW!) completely trusts us with so many aspects of marketing their business digitally, our strategy for email marketing: ADD VALUE! We are big believers that you don’t have to have a discount to convert sales, offer education and HUGE value that is solving the problem that your customers are having!

For LFI, we send a monthly newsletter that is packed full of value, and completely on brand. And it drives sales. Every. Single. Month! The best bit? Adding value costs you NOTHING but time. Your customers will purchase from you because they trust you and appreciate that you are taking the time to teach them. Communities drive sales, and communities are built on trust!

Unsure where to start with email marketing? Get in touch and let’s create magic ✨

23/06/2020

How much time do you allow your audience to see the value in what you’re selling? Do you post something one day in hope that it sells out the next? Really stop and think about it 🤔

We are all about education, teaching your audience to see the value in what you’re selling, whether it be a set of brows or a product. And here’s why you should be too 👇🏼

✨ Your promotion should have at least a four week lead time (formally known as a marketing campaign). Allowing your audience to have not only your offer, but understand your business and how you add value. There are literally millions of readily available, competing information that we all consume on a daily basis. So, our advice is that the lead time is a crucial step in how successful our campaign will be!

✨ Know your target audience! This helps us understand what buying stage they may be at and how they view what you’re selling.

✨ Educate! Why would anyone purchase something from you if they don’t know what it’s going to do for them or cannot see it adding value to their life 🤷🏼‍♀️ Typically, they wouldn’t! You MUST educate your audience in WHY they need what is on offer - hint: this is all about them and not about you, your business, or your brand.

✨ Be organised! Generally, the more organised and more accountable we are, the more successful we are. We strongly recommend you plan out 6-12 months worth of offers. Don’t let this overwhelm you, it’s simpler than you think. But this gives you an opportunity to highlight holidays, afterpay sales, and more.

Need a hand in planning your marketing campaign? Let’s chat!

24/05/2020

Authentic. Such a vague term UNTIL we put it into context. An authentic brand is all about being transparent, supportive AND trustworthy towards your audience!

Authenticity creates connection. Connection drives sales, trust me! But how you ask? 👇🏼
🌈 Be transparent | Share every aspect of your brand. Share your process with your audience rather than just the finished product. Take them on the journey!
🌈 Supportive | Think about your audience as a community, how can you continually support their needs AND wants? What problem are you trying to solve with your product or service and how do you promote it WITHOUT constantly being ‘salesy’?
🌈 Stand by your brand promise | Don’t make one you can’t keep! Always deliver so that trust is built.
🌈 Values | Stand by your brand values internally AND externally. Brand values attract like-minded people to your brand, they create honest connections!

Have you applied these aspects to your brand? How consistent are you with these things?

13/05/2020

Content Pillars - what the heck are they?! I'm so glad you asked 😏

They are a tool we use in social media that organises the 'themes' for all your content in all channels, to form the foundation of your overall content, which of course is how you are executing your strategy.

You can't expect your audience to believe and TRUST in your product or service if you throw inconsistent messaging and pointless images at them can you? 🙅‍♀️ So, pillars are kinda a big deal!

Who is your target audience? This needs to be established before you start creating content, because your content is what helps them through the buyer journey, especially the pain points during this journey. So your content needs to address their needs and shows how you are solving their problems!

It really is a simple process, I promise. By using pillars you are setting your themes in stone and creating/reposting content that addresses that theme so it is ALWAYS targeted at your audience and the problem you are trying to solve. You are ALWAYS posting with a consistent message. You are ALWAYS posting to build trust and you have a purpose for your post!

04/05/2020

A little desk makeover can do wonders for your mentality and productiveness! Who agrees? ✨

I used to be *so* bad at creating a dedicated work space, we have an office, but hubby is a gamer so I always felt like I was intruding on his space if I was to work at night so would often work on my laptop in bed. I’ve recently learnt that keeping bed as your dreamy ‘wind down’ and duh, sleeping area helps your mind switch off and therefore falling asleep much easier 😴

With hubby working from home the last six weeks, we (like many of you I’m sure) have been forced to find a new dynamic and work environment that works for both of us.

I now have a Mac (thanks to my bro for letting me borrow his while he isn’t using it) set up, and folders for all my clients and a paper to do list and MY GOSH, it makes my work days *that* much more productive and allows me to really get into that creative zone I need to.

So I wana know, is your partner working from home too and caused you to have a little refresh? Or where do you work when you’re being most productive?

16/02/2020

BIZ LESSON || Prioritise yourself AND your business! ✍️
I fell into workhorse mode very early on, eksandoh is nearly two years old and I am beginning to drag myself out of this mode - finally!

I now allocate time each week to work on my business and myself. Allowing that time and space to experiment, learn and grow makes me a better service provider to my clients AND my team, and well, hubby tells me I'm a happier person now 😜

So far for 2020 we have been working on 🤫
- A new logo/rebrand
- A new website
- An online portal for our clients to ease communication and processes
- A bunch of free resources
... and much more still in planning mode!

Tell me, what's been your biggest lesson learned in business so far?

13/02/2020

Hands up if you put pressure on yourself to respond to things INSTANTLY?🙋‍♀️🤦‍♀️

If it's not IG DM's, then it's comments. If it's not comments, it's emails. If it's not emails then it's FB Messages... We live in such an 'instant' society now that we have all become to accustomed to fast-paced responses and answers!

I'm working really hard on creating a balance, especially because last week - my screen time was sitting at 7+ hours per DAY! 😮 Bad, I know! And you deserve to give yourself a break too!

Life is just busy! Everyone has s**t to do and the people who 'expect' an instant response are not the kinda people I vibe with, unless of course it is urgent, the balance has to be within reason at times.

Here's the thing, the world isn't going to end if you take 2 hours instead of 2 seconds to reply to a message. The enquiry you received at 9:00pm on a Saturday night probably doesn't actually expect a response right then and there - 99% of the time, they sent it because they were thinking of it, or had a spare moment.

Being in the digital world, doesn't mean that you are expected to be 'ON' 24/7. Take some pressure of yourself! This is the lesson I am teaching myself this week and my mental health? SO much better for it! Especially with all this rain the GC is having and my two minis making lots of fun mess everywhere 🤭

19/01/2020

My clients will tell you that the one main thing I am a**l about... CONSISTENCY! Consistency across your:
✨ Branding
✨ Visuals and Images
✨ Colour schemes
✨ Brand voice and personality
✨ Values and messaging
...aka TONE OF VOICE!

These elements help to create a unique identity for your business. Helping your audience to easily identify you, connect with you and recognise your content instantly.

If you are always chopping and changing your brand colours, theme, the way you write and how you deliver your message then your audience will feel lost and confused and not understand what you are presenting to them.

This type of consistency is the starting point, always! Why? Because once you are consistent, you build trust, create connection and build loyalty! My favourite examples of fantastic tone of voice: Go-To Skin Care Virgin Australia and Frank Body No matter if they are posting to social, getting featured on the side of a bus or having a staff member deal with you directly - they deliver what's important to the brand.

Have a think about it... Are you consistent with your brand? What can you improve in order to build more trust and recognition with your community?

Eks & Oh Digital Marketing

31/08/2021

13/06/2021

02/06/2021

06/01/2021

06/08/2020

23/06/2020

24/05/2020

13/05/2020

04/05/2020

16/02/2020

13/02/2020

19/01/2020

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