Drummer Marketing

08/12/2025

It’s been a big year for us at Drummer and we have loved bringing strategy, copy, design, ideas and a whole lot of marketing + fundraising expertise to our not for profit clients.

Special thanks to rockstars Belle and Emily who brought their design and socials skills and a big thank you to our clients for trusting us with your incredible causes!

Thanks for being here! Joy

31/10/2025

Great day yesterday running a workshop for the Catherine House team, lots of excellent ideas and thinking. Exciting times ahead!

28/05/2025

Admin costs are not the enemy.

Yes, most of the donation should be going to the cause but we need to help donors understand the important role of administration costs.

Get in touch if you need some help with your strategic donor communications.

07/03/2025

This time last week, at the Women in Philanthropy IWD lunch, hearing Jaylee Cooper from along with an inspiring panel share their work and stories.

Also great to catch up with Stephanie Malan from and Ella Stratton from . All exceptional leaders I get to work with.

09/10/2024

Planning for next year?

Want to take your charity to the next stage?

Here are a few ways I can help you.

24/09/2024

You know that last fundraising campaign or project appeal you ran? Have you updated your supporters on how it went and how you are using the money?

Don’t forget the importance of feedback in building trust and excitement about your organisation.

12/09/2024

Some recent campaign work for the brilliant team at

Strategy, concept, data segmentation, copy, project management by Drummer. Design by CH.

Campaign included content for Direct Mail, social media, ads, EDMs, website and more.

04/09/2024

Here’s a simple way I like to think about donor engagement … it’s a lot like dating.

1. First comes attraction – something about you attracts them, a conversation, an ad, a social media post.

2. Then comes the first date – they research you, see if there is a fit, then they decide if they want to engage.

3. You’re now dating – they’re now interested, they may have donated a few times, they may have come to a few events, they tell their friends about you.

4. You’re now in a long-term relationship – they’re invested in you, they fundraise for you, they donate regularly, they volunteer, they are open to leaving a bequest.

It may sound too simple, but so often we overcomplicate things.

For the full blog post, see below.

If you’ve ever Googled ‘donor life cycle’, you may have seen the varied ways people describe the ideal journey a donor might make. From the first time they engage with your organisation, to regular giving, to leaving a bequest - the process has been called cycles, pyramids and many other words...

26/08/2024

Working with the great team at Engage Work Faith recently, raising money and support from one-off and regular donors.

Multi-ask campaign approach, concept, segmentation, all copy, project management by Drummer. Campaign design by Belle at

20/08/2024

Catching up on socials and realised I hadn’t posted this brand update.

A new refreshed logo for overseas aid organisation, Bright Futures.

Working with the Board and staff, this new brand was a culmination of strategy, key messaging and a communications review.

The logo was created by the excellent team from LassoCreative and the brand roll out included letterheads, business cards, email signatures, newsletters, website refresh and more.

See second photo for what the logo used to look like.

Bright Futures Child Aid & Development do incredible work supporting health and education programs around the world to help vulnerable women, children and families.

15/08/2024

If you haven’t taken a critical look at your branding in a while, here are some steps to see if it’s still hitting the mark.

Step 1 – Check your vision, mission and values – does your current brand reflect these?

Step 2 – Check the look and feel of your brand – do your images, colours and logo match where your organisation is today and what you want to portray?

Step 3 – Check your messaging – are your words, tone and voice consistent with how you want to come across?

Step 4 – Do your supporters and clients recognise your brand? Do they know who you are and what you stand for?

Get in touch if you’d like some help with your brand or messaging.