So You Say

05/07/2017

Wonderful clients mean wonderful winter evenings enjoying a night at the theatre... Metanoia Theatre really did go out with a bang with their final show at The Mechanics Institute last Thursday—Wages of Fear was a terrifying tale, and the cast and crew did it proud.

It's not the end for Metanoia either, they are moving onwards and upwards (and outwards) exploring new venues across Melbourne and regional Victoria. And we look forward to working with the Metanoia team again in the near future!

10/08/2016

Situational switching (or writing for your specific audience) is something we've been noticing more and more 'out in the wild'. It's a useful skill in our game, but is also becoming more prevalent in non-professional writers (like how your mum used to have her 'phone voice'). As far as using periods (or full stops) and other punctuation in text messages, we are still pretty old school. Although we've definitely been guilty of using ellipses and emojis in place of a full stop on occasion... 😶

For centuries, written communication was tinged with formality and finality. But since the emergence of casual forms like texting, using proper grammar can be fraught with misinterpretation.

11/05/2016

The average So You Say work day usually consists of a lot of sitting, thinking about words, tapping out words on a keyboard, and various word associated tasks... But sometimes, just sometimes we get out from behind the desk and put the old brain to other uses, such as assisting to art direct (read: wrangle) a bunch of yogis and props for a super fun photoshoot. Really looking forward to sharing this one when it's in the bag!

03/03/2016

"I am, in fact, a sub-editor, unofficially licensed to correct spelling mistakes everywhere". Much of this applies to copywriting in general...

03 Mar, 2016 A day in the life of a sub-editor An excerpt from the diary of Charles Purcell. 7am. Wake up. Partner asks, “What myriad of problems will you be tackling today?” Get out the Style Guide (Home Edition) from under the pillow and educate them into the correct use of “myriad”. 8am. The bus…

06/02/2016

So... This is what we were up to most of last week, and in the lead-up to last week. A crazy, wonderful, challenging, inspiring, tiring, and ultimately super rewarding experience. So You Say worked on event production and marketing leading up to the Melbourne Un-School Fellowship and then carried out social media and communication duties each day of the Fellowship week—we wrote the blog too! Have a read and see what we got up to, who we met, and even what we ate... Thanks to Un-School of Disruptive Design for the opportunity, we loved every minute.

Commit No Nuisance (the sign says). This seems highly unlikely... DAY ONE We're all in this together Showing uncanny similarities to the first episode of ‘Lost’ combined with the opening credits of Friends …. it was with a mixture of excitement, fear and wide-eyed eagerness that our first Australian…

19/10/2015

The El Capitan update that lets Safari pin tabs has literally changed my life (& made up for losing an entire mail account).

12/10/2015

We are SUPER EXCITED to announce that we are working with New York's Un-School of Disruptive Design to run an amazing Fellowship programme in MELBOURNE next January!! The fellowship offers attendees a blast of inspiration, a new set of useful tools, in-depth knowledge to implement change, and some out-of-the-box experiences with a week of activated leadership training for social innovation and disruptive design. There are full and part scholarships on offer too, so apply, APPLY, APPLY! Or forward to someone you think would benefit from this immersive experience. More info here: http://www.un-schools.com/ #!melbourne-jan-2016-fellowship-/cilf

Be the change you want to see in the world, apply for the Un-School Fellowship week Jan in Melbourne. An amazing intensive week of design + social innovation!

15/09/2015

Guys! Don't miss out on supporting our long-time collaborators and inspirational mental (and sometimes physical) agility trainers—the ladies of Un-School of Disruptive Design... Flex your brains & boost your creativity with , an active ideation toolkit for professional play! The kit will be packed with quick brain-rut busting games to unlock anyone's creative genius. Check it out & support if you can on : http://bit.ly/DESIGNERCISExKS. There are heaps of great rewards for all levels of support (We are particularly looking forward to receiving our tote bags).

Energize creative thinking with the 20+ Designercise exercises combining design thinking and cognitive sciences for professional play!

13/09/2015

Check out these shots from our lovely client—Venus Venus Skin Clinic's opening VIP night. And make sure you sign up to their e-newsletter to receive a very generous opening offer too. These guys are true experts at everything to do with skin—laser, injectables and therapeutic skin treatments for both medical and aesthetic outcomes (and I happen to know that they are about to send out some very special Spring discount offers in their first e-news...). Get on board!

Here are some gorgeous photos of some gorgeous people in a gorgeous setting—Venus Skin Clinic—from our VIP launch party. If you were there and find yourself or your friends, feel free to tag. Thanks to everyone who came, we hope you had a great night and that we see you all soon for a treatment or two...

Venus is now OPEN FOR BUSINESS!

Photography by Filip Konikowski—http://www.fkphotography.com.au/

17/08/2015

Our newest clients, Venus Skin Clinic are about to open their doors in North Fitzroy! These guys are truly amazing, the space they've created is divine, and their ethos of treating for both medical and aesthetic reasons, as well as their absolute professionalism is inspiring. If you ever need any kind of skin treatment (from veins to hair, wrinkles to rosacea and everything in between and beyond) they will take care of you in the best possible way (and with wine afterwards!). The big VIP opening is this Thursday night, and if you ask very nicely we may be able to get you in... Otherwise, do sign up to their e-newsletter for a very generous opening offer of $200 credit towards any procedure/s.

Beauty is never skin deep & acceptance isn’t as easy as waving a magic wand. Feeling attractive, s

13/07/2015

Creative rebel and social innovator friends around the world—are you looking to level-up your leadership skills, get a boost of inspiration, a new set of change-making tools, and some out-of-the-box experiences in disruptive design? Our good friends and collaborators at the Un-School of Disruptive Design are running an incredible week-long intensive Fellowship Program in Mexico City this November. If you decide to apply, let us know and we might be able to help out with your application.

Applications are due by the 24th of July, more info here: http://bit.ly/1H83oy8

Be the change you want to see in the world, apply for the Un-School Fellowship week in Mexico City. An amazing intensive week of design + social innovation!

18/05/2015

Our dear friend and collaborator Lucy Roleff—Fern + Gold (who created the amazing illustrated map for the recent map-a-zine project) is offering mates rates this month for her beautiful and unique water-colour/ink custom house portraits. If you or someone you know are house-proud, romantic, or nostalgic about your abode you should definitely check this out.

Ah, Home Sweet Home. What better way to pay homage to your nest than to have it immortalised forever in watercolour and ink? Also a great gift for a