28/12/2020
Sometimes you just have to do something a little unexpected. A little bit non-traditional. A little bit less… well, Marketforce. So we’ve made some changes for 2021.
Firstly, we’ve brought on two passionate and influential creatives in Rikki Burns and Josh Edge. We’ve called them ‘Head of Creative’. Except with two heads, which we all know are better than one.
These two will head up a brand new shared role that stretches across the entire Marketforce portfolio, overseeing and coordinating the creative output of the digital, content, advertising and persuasive communications of our people and our clients. They will lead more than a dozen WA creative thinkers from across the agency, and will bring together directors, designers, digital wizards, producers, writers, strategists, animators and art directors. So far, so good.
But we’ve also tasked them with adding a boutique consultancy service to the broader Marketforce Group. One that complements and enhances the traditional ad agency model. Much like the existing Flare and OMD model, this will be an exciting new development for the WA market that will create some pretty cool new opportunities for all clients and agencies. Trust us when we say this will be something pretty radically different. And we’re just a little bit excited about it.
Just look at these pull-quotes from the people involved!
“Rikki and Josh are a perfect fit for our agency, because they’re world-class creatives with a deep love of WA. They are inclusive leaders and will help some of the outstanding young talent already in our agency to flourish.”
Dixie Marshall, Marketforce MD
“We have so many fine creatives at Marketforce, in a range of departments. This role will mastermind their integration and collaboration, which I’m absolutely excited about.”
Adam Marshall, Marketforce Group CEO
“We like good, talented people. Especially those from WA. Marketforce has both in spades. And they’re letting us build something unique in the market, above and beyond running one of Perth’s most diverse creative offerings. It was one of those scenarios that doesn’t come along very often. So we said yes!”
- Rikki Burns and Josh Edge, Double-Headed Creative Heads