14/08/2025
CASE STUDY: Social Media Video
🎯 How to Sell Raffle Tickets Without Boring People to Tears
This hilarious video turns prizes into pure entertainment—and sponsors into stars.
😂 Ever seen a raffle promo that’s funnier than some comedy shows?
🎥 This pre-event video gem from Manningham Council in conjunction with Vogue Entertainment was made to sell fundraising raffle tickets for a Mayoral Ball—and it doesn’t just tell you about the prizes… it takes you on a ridiculous journey to “collect” them before the draw.
The aim? Shine a spotlight on one event element (the raffle) and make it irresistible through humour, rapid-fire prize reveals, and a running gag that keeps you hooked. Oh—and the MC, Ivana Babbleoff, just happens to steal the show while proving an MC can also be your on-screen star.
🔥 Why it works:
A cheeky “roaming reporter” adventure that escalates with every prize
Each reveal is a new scene—fresh visuals = no scroll fatigue
Sponsors get worked into the story, making them part of the fun (and giving their support a longer shelf life)
Local faces and places make it ultra-shareable in the community
Info on tickets and dates is slipped in so smoothly you don’t even notice you’re being sold to
Ends with a twist you’ll actually remember
💡 Trim this for social media and you’ve got a watch-to-the-end, laugh-while-you-buy kind of promo.
Visit Ivana Babbleoff Profile on Vogue Entertainment
👉 https://vogueentertainment.com.au/entertainment/ivana-babbleoff
