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The Go To Girl Marketing

Providing bespoke marketing services from traditional to digital

Services include social media set up, strategy and management, content creation and website creation and management, Google My Business and Google Ads management and creative curation of branded elements such as logos, style guides, websites and photography.

17/02/2026

A lovely message from my new client Gift Boxes & Hampers For Kids💛

24/11/2025

Instagram appears to be testing a reduced hashtag limit, with some users now seeing alerts after adding only three hashtags. It is not consistent across all accounts yet, and there has been no official announcement, but I have started to see it appear on several of the accounts I manage.

From a marketing perspective, this is another nudge to focus less on volume and more on quality.

Make sure your captions are keyword rich, your bio is up to date and clearly states who you are, what you offer and where you are, and you continue to share high quality, engaging content.

Use a small set of highly relevant hashtags on each post, review your alt text, and keep an eye on your insights so you can adjust your approach as this test evolves.

22/07/2025

🌐 New Instagram Update: Your Public Posts May Now Appear on Google and Bing

If you have a public professional account and are over 18, your Instagram posts and reels from January 1, 2020 onwards may now be indexed by search engines like Google and Bing.

This recent change increases the visibility of your content beyond Instagram. But if you'd prefer to keep your content off search engines, you can easily opt out in your privacy settings.

📌 Not included: stories, highlights, or private accounts
🔒 Update your settings anytime

Read more here https://help.instagram.com/147542625391305/?helpref=uf_share

04/07/2025

Yikes this one’s a bit scary! If you’re not comfortable with Facebook suggesting photos from your camera roll, make sure to turn this setting off.

🚨 Facebook Wants Access to Your Private Photos?

Heads up: A new Meta feature is raising eyebrows — and privacy concerns.

Have you seen this yet? Facebook is asking users for permission to automatically upload private, unpublished images for cloud processing.

Yikes! Why? Well, the 'machine' needs even MORE fodder to train the AI, right?! 🤪 Hmph! I'll take a hard pass.

Facebook is now prompting some mobile users to enable automatic photo syncing, allowing the app to continuously scan your camera roll to find screenshots of things like concert tickets, calendars, or receipts. WTH?!

The goal?

Meta claims it wants to “help you stay organized” by suggesting reminders or helpful actions based on the images you capture. 😳 (Yeah, right!)

But let’s be real: this level of data access is far beyond most people’s comfort zones — especially when it comes to private, personal, or sensitive images stored on your phone.

So, why would Meta do this?

The short answer: data = dollars. By scanning your camera roll, Meta can potentially gather even more behavioral insights to fuel its ad machine and recommendation engine. But the tradeoff is a major invasion of personal privacy.

PLUS, no doubt Facebook plans to use your private images to train its AI - even though Meta claims, "photos are not currently being used to train AI models."

HERE'S WHAT TO DO:

If you see this prompt in your Facebook app, you can (and should) decline. Look for options like “Not Now” or “Don’t Allow” when asked to enable photo syncing.

You can also double-check by going to:

Facebook App > Settings & Privacy > Settings > under Preferences: Camera roll sharing suggestions > make sure both toggles are set to OFF

Take control of your data. Always. 🔐

The image here is a screenshot of the setting (iPhone).

Your thoughts?

04/11/2024

I wanted to share something interesting! While analysing conversion data for a client’s online sales, I noticed a sale generated through Bing. Last year, I created and optimised their Bing listing, but honestly hadn’t given it much thought since. That got me curious, so I did a bit of research and the results surprised me! Did you know that around 1.1 billion people use Bing? Incredible! If your business has an international market, don’t miss out, make sure to set up and optimise your Bing Places for Business listing.

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Tuesday	09:00 - 17:00
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Thursday	09:00 - 17:00
Friday	09:00 - 17:00

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Authentic & Holistic Marketing for Your Business

HOLISTIC | TRADITIONAL | AUTHENTIC

Go to Girl Marketing is a boutique marketing consultancy based in Perth, Western Australia specialising in authentic and holistic digital marketing for small to medium sized businesses.

Our services include social media set up and management, website creation and management, Google My Business and Google Ads management and creative curation of elements such as logos, social media templates and photography.

With a thoughtful and conservative approach, we have a firm footing in traditional marketing, which is imperative to truly understand the complete marketing mix.