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The Electric Collective was founded by Ali Smyth, with the aim of creating a platform for talent to strategically build, strengthen and grow their brands via innovative avenues. With a focus on long term management, the Electric Collective nurtures new talent and established brands alike, creating new opportunities both locally and globally.

ELECTRIC COLLECTIVE NEW CLIENT ANNOUNCEMENT:Electric Collective are honoured to be working with Trippas White Group acro...
29/01/2026

ELECTRIC COLLECTIVE NEW CLIENT ANNOUNCEMENT:

Electric Collective are honoured to be working with Trippas White Group across their new Sydney Fish Market venue Tj’s Po’ Boys, alongside a selection of other iconic premium venues including Infinity by Mark Best, Bar 83 at Sydney Tower, Met-Gal at Taronga Zoo, Victor Liong’s Lee Ho F**k Restaurant Sydney at Porter House, Luke Nyguen’s Botanic House in the Botanic Gardens and Bar See See.

The agency will lead strategic PR and Media Communications as well as Influencer and Talent Management on both a paid and contra basis.

ELECTRIC COLLECTIVE EDITORIAL HIGHLIGHTS:DESTINASIAN X SOLARÉ
28/01/2026

ELECTRIC COLLECTIVE EDITORIAL HIGHLIGHTS:

DESTINASIAN X SOLARÉ

ELECTRIC COLLECTIVE EDITORIAL HIGHLIGHTS:MARIE CLAIRE X SOLARÉ
28/01/2026

ELECTRIC COLLECTIVE EDITORIAL HIGHLIGHTS:

MARIE CLAIRE X SOLARÉ

ELECTRIC COLLECTIVE EDITORIAL HIGHLIGHTS:SUNDAY LIFE X SOLARÉ
28/01/2026

ELECTRIC COLLECTIVE EDITORIAL HIGHLIGHTS:

SUNDAY LIFE X SOLARÉ

Bar See See joins a lineup of offerings from Trippas White Group at the five-level heritage-listed Porter House precinct...
27/01/2026

Bar See See joins a lineup of offerings from Trippas White Group at the five-level heritage-listed Porter House precinct, promising innovative cocktails and cultural storytelling in collaboration with Lee Ho F**k. Opening above the venue, the bar features a playful, baijiu-forward cocktail list led by Priscilla Leong and Paul Hammond of The Flowing Bowl, alongside a late-night food menu by Victor Liong, bringing his signature flavour precision to the setting

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