Focused Marketing

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Focused Marketing Focused Marketing is an independent agency based in Brisbane. Contact us today and MAKE IT HAPPEN!

We provide a full range of services for clients throughout Australia, including strategy, tenders, workshops, design , digital and content. STRATEGY – Developing powerful marketing and development plans that define your industry, point of difference, customers and competitors, including an audit of your current situation. BRAND MANAGEMENT – Defining, measuring, positioning and revitalising your br

and through strategic workshops, emotive storytelling and smart design. TRAINING WORKSHOPS – Tailoring and facilitating workshops to suit your business needs, with topics including marketing strategy, brand management, submission writing and business development. GRAPHIC DESIGN – Creating consistent marketing collateral that perfectly communicates your brand, such as brochures, annual reports, websites, apps and banners. CONTENT CREATION – Researching, brainstorming, challenging, writing, editing and proofing your marketing collateral, case studies and submission documents. DIGITAL – Whether its biddable media (PPC, programmatic display) or earned media (SEO, content, social), we use our multi-channel skills to extend the reach of your business and marketing campaigns. TENDERS

STRATEGIC ADVICE, COACHING & SUBMISSION MANAGEMENT – Helping you articulate your strategic point of difference to ensure it comes across clearly in your response. We manage the team of subject matter experts and writers, as well as editors, designers, desktop publishers and reviewers. We also take care of folders, tab dividers and other materials required for the physical submission. WRITING & EDITING – Working with subject matter experts to create a compelling response to client questions. CV & CASE STUDY WRITERS – Working with teams and individuals write engaging CVs and case studies that align with client objectives and requirements. GRAPHIC DESIGN & DESKTOP PUBLISHING – Presenting your proposal professionally, from first to last impression. Designing and applying a template in line with the visual design of your submission, ensuring an attractive and easy to read document. CLIENT WORKSHOP PREPARATION – Winning the job does not end with submitting your written response. We can help your team prepare for presentations and question sessions, ensuring they are fully prepared to deliver a consistent and positive message.

When most business owners think about their brand they often jump to their logo. But a logo is only one ☝ part of a much...
11/05/2026

When most business owners think about their brand they often jump to their logo. But a logo is only one ☝ part of a much bigger picture.

A well-designed logo can attract attention, but without a clear brand and brand strategy behind it...
🔸it will not build trust
🔸it will not build loyalty
🔸it will not build recognition.

Understand the real difference between branding and logo design: https://lnkd.in/gxayhHQP

This week, Caitlin enjoyed being out and about at the launch of the 2026 Lord Mayor’s Business Awards with BEDA, hosted ...
08/05/2026

This week, Caitlin enjoyed being out and about at the launch of the 2026 Lord Mayor’s Business Awards with BEDA, hosted at The Grove Rooftop.

Great coffee, rooftop views and plenty of good conversation. Always a reminder of how collaborative and connected the Brisbane business community is, with a real focus on supporting each other and building momentum together .

Lovely to meet a few new faces and reconnect with others along the way, including previous LMBA winner Tracey Seipel N.D., who joined BEDA CEO, Anthony Ryan, on stage.

A great way to start the day.

There’s usually a moment.You’re in a meeting, someone asks what you do and you find yourself… adjusting the answer sligh...
30/04/2026

There’s usually a moment.

You’re in a meeting, someone asks what you do and you find yourself… adjusting the answer slightly. Not because it’s wrong, but because what you say doesn’t quite match what your website says...
Or your capability statement...Or your company name.

That’s the gap.

Get aligned: https://focusedmarketing.com.au/is-your-brand-aligned-with-your-purpose/

Brisbane is entering a defining decade & we're excited to play a part in shaping it!We partnered with The Committee for ...
29/04/2026

Brisbane is entering a defining decade & we're excited to play a part in shaping it!

We partnered with The Committee for Brisbane to reposition their brand, creating a confident, future-focused identity that reflects both their role and the city's ambition.

Working alongside the team and Wave CRM, this project was shaped through open collaboration, shared thinking and a clear alignment on where the organisation is heading.

A proud project for out team, with special mention to Jessica May, Almeera Azam and Caitlin Dillon.

Explore the project: https://lnkd.in/gh2nSJJZ

Happy World Creativity and Innovation Day 🎨We took a break and swapped our laptops for a blank canvases. No briefs, no r...
21/04/2026

Happy World Creativity and Innovation Day 🎨

We took a break and swapped our laptops for a blank canvases. No briefs, no rules - just vibes, questionable painting utensils (including a leaf) and way too many creative directors in one room.

Proof that the best ideas don’t always happen at your desk – sometimes you just need space to play, bounce ideas and make something fun together.

Focused Marketing Australia is a 2026 Awards Finalist 🎉We are incredibly proud to share that we are a finalist in the 20...
15/04/2026

Focused Marketing Australia is a 2026 Awards Finalist 🎉

We are incredibly proud to share that we are a finalist in the 2026 Australian Small Business Champion Awards for Marketing Services.

Being recognised on a national level is incredibly rewarding, but more importantly, it’s a testament to the strength of our team and the partnerships we’ve built along the way.

An About page is not a biography. It sounds counterintuitive. After all, it is your About page… right?A strong About pag...
01/04/2026

An About page is not a biography.
It sounds counterintuitive. After all, it is your About page… right?

A strong About page isn’t about you, it’s about building trust.

Because at the end of the day:
People don’t care about your story, until they see themselves in it.

So what should it look like? 🔗 https://focusedmarketing.com.au/about-page/

Proud moment for our team attending The Committee for Brisbane Headline Lunch to celebrate the launch of their new strat...
18/03/2026

Proud moment for our team attending The Committee for Brisbane Headline Lunch to celebrate the launch of their new strategy and brand.

After a year of collaboration with the Committee and Wave CRM, it was incredibly rewarding to see it all come to life, bringing together a clear vision for Brisbane’s future with a refreshed identity to match.

A big thank you to Jen Williams and Smaro Exelby for trusting us with this project. We’re grateful for the opportunity to be part of such meaningful work.

This year, our CEO, Kerri Eckart will be walking the stunning Freycinet coastline, Tasmania to raise funds for Women's L...
06/03/2026

This year, our CEO, Kerri Eckart will be walking the stunning Freycinet coastline, Tasmania to raise funds for Women's Legal Service Queensland (WLSQ).

Domestic and family violence is not a distant issue. It’s not someone else’s problem.

🛑 It has to stop.

WLSQ provides free legal help to women experiencing DFV, family law issues and financial abuse. They are often the first safe voice a woman hears when everything feels overwhelming.

They change lives every single day.

🫶 How You Can Help

If you’re able to donate, every contribution helps WLSQ continue providing free, specialist legal support to women who need it most.

🔗 https://lnkd.in/gn9ib3bJ

Can’t donate right now? Sharing this post with friends also makes a real difference.

Help for

Buyers often decide before they speak to you 📢 They do the bulk of their assessment behind the scenes. Before any conver...
17/02/2026

Buyers often decide before they speak to you 📢
They do the bulk of their assessment behind the scenes.

Before any conversation with your commercial team they are:
🧑‍💻 Researching suppliers online
💼 Checking experience and project relevance
✅ Validating credibility and risk
🗒️ Narrowing options to a shortlist

This stage is not theoretical. It is practical and commercial.

Are you ready to pass the initial assessment? https://lnkd.in/gHTYfsdE

12/02/2026

We just want to see our clients grow - through every hurdle, through thick and thin 🥰 We'll be here for the highs and lows.

Will you be our Valentine?
https://lnkd.in/gffqq2mA

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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