JP Media

19/09/2023

It's important that brands invest in SEO; however, how big that investment is dependent on the organisation's size, and for many, tackling the list of 200+ ranking factors is overwhelming.

We've compiled the top considerations you need to make when building or updating your website so you put your best foot forward.

When we sit down to plan a new website, we consider what domain we want, the design of the website, what video and imagery we need, how best to communicate our products or services and how to ensure the website is optimised for search engines.

15/09/2023

We're officially in our new office!

You can find us tucked away on Field Street near the Adelaide Central Market. We will be sure to have all our clients and friends of JP around for a drink on the rooftop balcony soon but don't hesitate to pop in and say hi if you're in the area.

07/09/2023

User experiences shape our online journey, and as websites and our overall digital capabilities evolve, ensuring we balance the fine line between visually beautiful and functional is a common struggle.

From seamless navigation and intuitive interfaces to frustrating pitfalls and design missteps, we've outlined the best of great and bad UX examples.

A good UX can captivate visitors, build trust, and boost conversions, while a bad UX can lead to frustration, inconvenience and the dreaded bad review.

04/08/2023

Have you ever opened Google Analytics and been so overwhelmed you didn't know where to start? Have you spent hours reviewing dashboards, unsure of how to tell a story with the data in front of you?

Here is a simple guide to data that will help you feel more confident in your reporting and decision-making.

Analytics is often seen as a big, scary maze by many businesses and marketing professionals because it can be so overwhelming for people who are not familiar with analytics platforms or how to read and interpret the data.

18/07/2023

Navigating a media crisis is like tightrope walking in a tornado – a near-impossible task without the right help. It takes a range of planning, strategic communications and client management skills to come out unscathed.

We’ve worked up a mock scenario to illustrate the potential aftermath of a data breach for a prominent national software company, ‘Cyber Solutions’.

Discover how JP Media can be your knight in shining firewall! Check out the full article on our website below.

Navigating a media crisis is like tightrope walking in a tornado–a near impossible task without the right help. It takes a range of planning, strategic communications and client management skills to come out unscathed.

04/07/2023

To truly connect with customers and create a lasting impact, it is essential to shift our marketing mindset towards delivering value and catering to the needs and desires of our audience.

Marketing for the benefit of the customer requires a deep understanding of their journey, creating educational content, personalising experiences, practising empathy and authenticity, and fostering engagement.

By doing so, brands can position themselves as trusted partners that genuinely care about their customers, leading to the growth and success of their brand.

In today's highly competitive digital landscape, businesses strive to stand out and capture the attention of their target audience. Largely, when the person on the inside of the business turns their head to marketing, they want to showcase the absolute best features of their business, which is often...

30/06/2023

Over the next two days, Memorial Drive will transform into Adelaide's Festival of Sport (FS23), showcasing and celebrating the State's vibrant sports ecosystem.

JP Media is proud to support the inaugural event, extending our ongoing work and collaboration with the South Australian sports industry. Our team will be on the ground showcasing our work in sports and we look forward to meeting FS23 attendees, and answering all your marketing and sports questions!

Be sure to swing by our booth located on Centre Court and say hello!

27/06/2023

It's that time of the year again when the JP Media team collectively strike.

Given that we like to be ahead of the pack, we celebrated our EOFY early - bringing the fun, food and fierce competition to the lanes at Norwood, with our annual bowling trophy up for grabs.

This year Daniel Crago took the honours, scoring 281 to narrowly beat Liam on 258. Congratulations are also in order for the winning team - Daniel, Liam, Megan, Luke, Nat and Jassa!

Thanks to Kingpin Norwood and the Republic for hosting us.

06/06/2023

Every day we learn so much about our clients and this week was no different.

As part of National Reconciliation Week, our client ECH Inc officially opened its Bush Tucker Garden at its Encore Apartment complex with a tour of the new garden and afternoon tea.

JP Media joined clients and residents on a tour with Buandig woman Leanne Williams who shared her knowledge on how the native flora can be used in cooking as well as their health benefits.

Thank you for hosting us ECH and inspiring us to get cooking!