02/12/2020
At Gen C we couldn’t be prouder to announce the launch of Pure Sh*t. Yep Pure Sh*t. 2020 Strength Cow Manure. A charity project brought to life by us mid lock down, to help those less fortunate come out the other side of this year, a little less worse for wear.
What’s Pure Sh*t? Well it’s exactly what it says on the tin. Or to be precise, the bag. It’s 100% garden ready organic cow pat, bagged up for sale, with all profits going to charity. Great for gardens. And the greater good. Win. Win.
We have been on this journey from ideation to product development and procurement, packaging design right through to production and comms. To see a proactive initiative for the greater good, come to life in such a short space of time, whilst the team, were well spaced out, for us has been nothing short of an extraordinary experience.
We’re hoping for big things to come from these little bags of poo. Most of all we’re hoping that from Pure Sh*t we can truly make a big difference. So get a bag of poo at https://puresh*t.com.au Get 11 bags. Get infinite bags. The world will be a better place for it.
And this couldn’t have been made possible without the support of the countless individuals, organisations and businesses who have put many hours into this project… purely for the love of it.
Pure Sh*t.
Because something good has to come out of 2020. Surely.
Love always,
Gen C
100% Aussie made screened, organic, odourless cow manure. Suitable for general purpose use including trees, vegetables, flowers, plants, garden beds or pot plants with pots 15cm or larger.