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You by Katie Hi, I’m Katie 👋🏻 Creative strategist and designer. I help small businesses access expert design without needing a full creative team. I’m Katie. You’re You.

I am passionate about bringing people's dreams to life by giving them a visual platform to stand on. ( seriously - I get giddy and excited with every new perfect-fit-project that comes my way )

I find out what you think about when you think about your business. I borrow your dreams and ambitions, transform them into creative, thoughtful designs, and hand you back your new | brand | website | logo | house (kidding, maybe one day). Because you don't have to do it alone - everyone needs a companion on the journey to success.

Added my two cents ✌🏻 what do you think of the subtle typographic addition? 🙏🏻
14/08/2026

Added my two cents ✌🏻 what do you think of the subtle typographic addition? 🙏🏻

My version of 'kinda chic' ✨ do you agree?
04/08/2026

My version of 'kinda chic' ✨ do you agree?

11/06/2026

She came for a brand refresh. She left with a different business name!

Strategy catches what design can't.

We start every project by interviewing and researching businesses to make sure we fully understand the goals and plans for the next 5-10 years.

We build brands with the bigger picture in mind!

Branding for Spring Forth Co | Christian Business Support + Community

✨ BOOK A DISCOVERY CALL VIA THE LINK IN BIO ✨

02/06/2026

You aren’t stuck. You just can’t see from your current vantage point.

It’s very difficult to be objective about your own businesses. And that can lead to creativity and strategy blocks.

But gaining a new vantage point or perspective makes a huge difference.

If you’re feeling stuck about a decision or are running dry on ideas, here are a few things that always help me:

1) walk about from the computer (and your phone) - go outside and sit quietly

2) write with pen and paper - there’s a lot of gold in you (may more than you realise)

3) ask a for help - consult other business owners about it and ask for their insight or feedback

What is NOT helpful but might feel productive:
1) doom scrolling under the guise of “looking for inspo”
2) asking any of the LLMs for creative ideas
3) researching other businesses for hours (unless you’re working on positioning)

Overall, the things that we tend to gravitate towards for inspiration actually leave us feeling LESS inspired and a bit defeated. We get the illusion of productivity without actually creating anything of value.

—-

Im Katie, creative strategist and brand designer. I help small businesses access expert design and gain clarity on their brand strategy.

—-

What are your go-tos when you feel stuck? Let’s learn from each other 👇🏻

02/06/2026

I wish someone had told me these things 15 years ago when I was starting a business…

1) you’re signing up to do all the things that aren’t “your job”.
- Accounting, marketing, websites, sales, admin, bookkeeping, all of it.

2) Let go of perfectionism. You’ll burn out and most people won’t even notice the things you’re stressing about.
- perfectionism can actually morph into your biggest enemy when the entire business runs on your productivity. I had to learn when good enough was good enough.

3) Be consistent . You will get tired of your messaging WAY before anyone else does. Don’t reinvent the wheel every month.
- my creative brain loves to experiment and try new things. Your core messaging and service offerings aren’t the best place to trial everything out monthly 😅 now I creatively express from a clear foundation.

What advice would you give yourself when you were just starting out? 👇🏻

14/05/2026

3 things I’d tell myself 15 years ago when I was starting a business:

1) You’re signing up to do all the things that aren’t “your job - marketing, sales, product development, pricing, positioning, networking, business dev, DIY design, etc.

2) Let go of perfectionism. You’ll burn out and most people won’t even notice the things you’re stressing about.

3) Be consistent . You will get tired of your messaging WAY before anyone else does. Don’t reinvent the wheel every month.

I could write a few pages on each of these three points! Which point resonates most with you right now?

08/05/2026

AI is here to stay but it’s not taking over! How are you approaching AI in your business?

As a designer, my job is to critically analyse problems and craft strategic solutions. I get paid to overthink. And that...
27/04/2026

As a designer, my job is to critically analyse problems and craft strategic solutions. I get paid to overthink. And that's okay. It comes with the territory of design.

What I didn't realise was that I started applying the same critical analysis into other areas of my life and business. The strength of my analytical skills became a burden when they went "out of bounds" and crept into my personal life as well.
�This is the highway to burnout as a creative.

Introducing: G.E.T.M.O. Good Enough To Move On.

Anything that sits outside of creative strategy and brand design gets a maximum 75% of my effort. And it will remain capped at 75% until I bring others on to help in those areas.

Set the bounds on what gets 100%. Everything else gets max 75% and is G.E.T.M.O.

Do you struggle with this as a business owner and/or creative? 👇

As a designer, my job is to critically analyse problems and craft strategic solutions. I get paid to overthink. And that...
27/04/2026

As a designer, my job is to critically analyse problems and craft strategic solutions. I get paid to overthink. And that's okay. It comes with the territory of design.

What I didn't realise was that I started applying the same critical analysis into other areas of my life and business. The strength of my analytical skills became a burden when they went "out of bounds" and crept into my personal life as well.

This is the highway to burnout as a creative.

Introducing: G.E.T.M.O. Good Enough To Move On.

Anything that sits outside of creative strategy and brand design gets a maximum 75% of my effort. And it will remain capped at 75% until I bring others on to help in those areas.

Set the bounds on what gets 100%. Everything else gets max 75% and is G.E.T.M.O.

Do you struggle with this as a business owner and/or creative? 👇

25/04/2026

The bonus at the end explains the entire “3-part” nature to this entire series. ��I took 3 video to explain 5 points because I felt each of those points deserved attention and explanation. I am long winded by nature, but I also refuse to insult your intelligence by dumbing content down into sound bites that don’t tell the full story! �
I’ll get better at being concise, but I will never insult your intelligence by striping away needed context for the sake of views.
�If that sounds like your jam, stick around. I have lots more to share on business building, creative sustainability, and strategic design! ��Let me know what you think of content and algorithms these days! 👇

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Tuesday 08:00 - 16:00
Wednesday 08:00 - 16:00
Thursday 08:00 - 16:00
Friday 08:00 - 16:00

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