Niche Digital Marketing

26/02/2019

Do not attempt on social media advertising until you see this!

Over the years of running and seeing many different types of ads on social media, I have sometimes cringed and wondered how some ads passed the quality checks b

18/12/2018

Are you still putting out an ad or marketing strategy based on best guess and just hope it works?

Stop wasting your money! You can get valuable data and information about your strategy just by doing simple A/B testing.

In this blog, we discuss why you NEED to do A/B testing for your social media advertising (which you can apply on other marketing platforms, really!) and the top 5 bits of information you can get from the A/B testing process. Read more: https://bit.ly/2CacQWG

A/B testing, when applied correctly, can provide a clear picture of what is working and what is not, allowing you to make changes to improve the success of your

17/12/2018

**Facebook ad tips**

Use videos to slash your advertising costs and increase the click-through rate!

Below is the evidence of an ongoing Facebook campaign, where I introduced video to the A/B testing mix... Voila! Cost per click reduced by more than half and click-through rate (CTR) improved by 2%!

2% may seem minor to some of you but sometimes a 1% increment can translate into thousands of dollars to your revenue.

12/12/2018

Remember we discussed about 50% of customers won't even consider a business that doesn't have a website?

Here is an article why you need a website for your business more than ever in 2019 from a SEO perspective:

1. There is a strong correlation (75%) between organic website rankings and local pack presence on Google, means the stronger your website rank organically, the higher chance your Google My Business listing will rank on the local pack listings.

2. Even if you invest in Local Service Ads, 43.9% of clicks went to organic results, which you need a website for.

3. Genuine, white-label link building is still one of the most important factors for SEO and can translate into a favourable ranking in the local pack listings.

Investing in website and SEO require alot of effort but acting now is like insurance against future spend as you won't need to pay Google for advertisement to compete with your competitors.

Even as Google makes itself the new "homepage" for local, it's becoming more and more important for local businesses to maintain a website. Learn how and why it's integral to put effort into both local and organic in 2019.

11/12/2018

Did you know...

- 51% of customers say an up-to-date website and social media platform are important to keep them coming back
- 63% of customers are more likely to trust a business if the content on social media is relevant and engaging to them

Sounds like an easy way to get more customers, right?

But many business owners still find it tough to find time out of their busy day to post on social media.

If you are still not posting quality content on your social media platforms, or lacking a strategy or clarity as to what to post on your social media, your customers might be flocking to your competitors who do exactly that!

Just by doing a couple of things right can make a huge difference to how your business is perceived, improve your customer engagement and potentially improve your bottom line.

Are you interested in a cheat sheet of how I recommend business owners to manage social media? Comment below and let me know! 👇

06/12/2018

Did you know that by not having a website, you could instantly lose out half of your potential customers?

This was a statistic from the recent Brisbane City Council Digital Seminar that stood out most to me.

But many business owners have asked me "it's enough just to have a page... right?" No, it's not!

A website is a perfect platform to showcase your products/services, company info, customer testimonials, but also shows that you are a genuine business that care about your products/services and is credible! Not to mention you NEED to have a website to rank on Google and get organic traffic!

Building a website doesn't need to be complicated and expensive... We can build a fully functional, mobile-responsive website in under 2 weeks. PM to find out more.

14/11/2018

Best colleague ever - someone who waits for you patiently until you are done with your work, doesn't backstab you or give your snarky comments when everything is not going well and listens attentively when you have got something to say. ❤️

25/10/2018

It's almost that time of the year again, and there is a lot to get done to make your customers take their credit cards out as fast as possible.

How about your digital marketing activities? Have you got your digital marketing strategy sorted? Do you know how best to give your Christmas sales a boost, and even recoup previous losses during this festive season?

To avoid being left behind, you will need to make your brand available across multiple formats, particularly online. And with digital marketing, you need to know how, where, and when to engage your consumers along their purchase journey with different tactics, offers, and call to action.

Here are 5 simple tips you can implement right away to give your Christmas sales a boost!

With Christmas just around the corner, do you have your strategy plan ready? Here are some simple things you can do to give your Christmas sale a huge boost.

14/10/2018

Rainy Sunday - best time for blogging!

It has been a while since my last blog post so here is a new one on how to get your customers to review you on Google to help your SEO and to stand out for a customer to choose! [Includes an email outreach template].

https://bit.ly/2RMMtMn

24/09/2018

All great ventures start from small beginnings.

18/09/2018

Did you ever work in a big company with excessive red tape?

I did.

So I truly believe in “quality over quantity” any day, any time, when it comes to small businesses.

12/09/2018

Focus is key. Do what you are good at and hire the right people for the bits that you are not.