Pretty Frank Studio

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Pretty Frank Studio

Hey candlemakers! Learn simple changes for your business, for maximum profitability. Learn simple changes to make to your business, for maximum profitability.

We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

11/10/2025

I wonder if this is the last one of its kind to exist ✨
How special.

09/04/2023

My first time teaching a candle making class was also my last 😂

It was ✨ chaos ✨

It was a lovely group of women from a local non-profit organisation who were excited to make their own candles and learn a bit about a new skill 💕

While I found that I LOVED teaching and sharing knowledge, there were just a few too many people for me to manage in one go!

To give some love to everyone who wants to learn, I'm putting together online toolkits for different things your business might need to grow or become more profitable ✨

It's taking me longer than I thought it would take to get these written and up to the standard I would like so -THANK YOU- for your patience with this.

Leonie x

08/04/2023

[first product has launched] 🚨
How to announce a price increase 👀

If you've been considering increasing your prices but not sure sure about the right time or HOW to go about it, then here is the guide for you.

These are my best tips to get you ready and feel so so good about what can be a scary time!

Shop it on Etsy 👇 https://www.etsy.com/au/listing/1413445098/how-to-announce-a-price-increase-e-book

17/03/2023

Is anyone else TERRIBLE at guestimating how much time things will actually take?

🙋‍♀️

01/03/2023

It’s a vicious cycle: Everyone loves reading reviews before they buy
But no one likes leaving reviews after they shop 🙃

😂 Leonie x

25/02/2023

✨ A quality soy wax candle only needs wax, fragrance and a wick ✨
(and if scent isn't your thing, then get rid of the fragrance)

To keep things “Frank”,
it’s important for consumers to be aware that an effective soy wax candle only needs to contain quality wax, a wick and fragrance (if so desired).

Marketing terms are used by all candlemakers to describe their candles and convince you to buy, however most candlemakers follow much the same pattern when making their candles
Wax. Fragrance. Wick.

There's a bit more science into how these components play together, but the basics are just these three.

23/02/2023

[hey there, i'm Leonie 👋] I started making candles in 2016, perfected my technique over time and built a beautiful business online to sell them.

Now, I’m here to share my knowledge so you can tweak your business so it’s more profitable and supports you.

We started our businesses to give us the freedom to live and work how we choose - and now is the the time you knew how.

Follow along the journey and let's build something that loves us back and builds our bank! ✨

Leonie x

05/02/2023

Two BIG pieces of advice for younger Leonie 😇

1. Protect your energy.

You only have so much time in the day and for an introvert, I find that if my ‘social energy’ is drained, then so is my creative energy.

Be very particular about where you put your time.

Netflix might be a really necessary part of your routine, just like walking the dog, or going out all the time.

Be mindful of where your energy goes.

2. Trust your instincts.

Our intuition is so powerful and I’ve found that I make better choices when I’m paying attention to my gut.

If people or a potential opportunity doesn’t give you a good feeling, move on!

There’s a gorgeous tribe waiting for you who will give you good feels and get you closer to your goal.

Leonie x

03/02/2023

Why does my candle have soot at the top of the glass? 🔥

As a candle creator, it is heartbreaking to see black soot build up at the edges of a candle you’ve lovingly poured.

✨But why does soot build up in the first place?✨

A candle made correctly will burn properly with -virtually- no smoke.

If your wick becomes too long, or if the flame’s usual teardrop shape is disturbed by air flow, unburned carbon particles will escape from the flame as smoke.

This carbon becomes soot, and will collect on your wick or build up on the inside of your glass.

While prevention is better than cure, you will find that a simple fix is extinguishing your candle, allowing the melted wax to solidify again, then wiping your candle with paper towel.

To nip this in the bud and reduce the build-up of soot, keep your candle wick trimmed to under 1cm (7mm is the sweet spot!).

A wick trimmer will help keep that wick short even when the candle is nearly burned down ✂️

Leonie x

02/02/2023

Good news and bad news for modern candlemakers 🔥

As small business owners, we know ALL too well, that there's been -rapid- growth in the ecommerce space
which means
we need to stay up to date on the best ways to operate.

There is so much information out there, that it can become overwhelming.

Whether you are a new candlemaker (you're so welcome here!),
or a seasoned expert (hey honey! 👋),
I’m sure you will have noticed just how much the industry has evolved recently.

The good news? 😍

With the ease of access to supplies, candlemakers can enjoy working with modern waxes with greater capabilities, hundreds (maybe thousands?) of fragrances from many different sellers from all locations and a growing selection of glassware, vessels and molds.

You have the best access to e-commerce tools at your fingerprints and the opportunity to ship world-wide.

It has never been a better time to make candles and take advantage of the access to products on offer.

The bad news? 🫤

Competition in the candle market is high, with many people starting out new candle businesses too!

A lot of people throw around the term "saturated market", but this gives negative connotations to something you can take advantage of!

More candle businesses mean candles are -everywhere- which is a great thing as it keeps the product top of mind for your buyers AND candles are only becoming more popular with shoppers (for gifts and a little self-shopped luxury) 🛒

Many candle businesses
- gives weight to the industry and product
- has created a need for it amongst buyers
- PLUS it pushes businesses to be innovative and create a product that stands out.

In this type of market, with lots of buyers, you need to find YOUR point of difference and find new ways to craft your brand -and- market your product.

So yeah, pros and cons BUT there is still plenty of potential to grow a business that loves you -if- you go in with a strategy that sets you apart.

Leonie x

30/01/2023

If you love things that are ✨free✨ but full of value
I highly recommend you check out the eCommerce Sales Calendar care of Australia Post 📮

It's full of great ideas and reminders of different events and dates coming up

Here are some screenshots to show you what it looks like, and here's a link to see it in full 📲
https://auspost.com.au/content/dam/auspost_corp/media/documents/ecommerce-calendar-jan-jun-2023.pdf

Leonie x

28/01/2023

✨ A higher fragrance % = stronger candle throw? ✨

It seems pretty logical.

More fragrance = better fragrance throw.

But the combination of wax and fragrance is complicated and there are a LOT more variables at play.

This is why testing is vital.

Some fragrance oils are simply stronger and don’t need much to give you a great fragrance, others will require more fragrance oil but just won’t perform with the same intensity as others.

Experimenting with fragrance oil percentages, pour temperatures, cure time, etc, will all affect the hot throw of your candle and it’s a much better investment of your time to spend it on these tests than adding in more fragrance oil.

Keep notes to save some money (and stress!).

Leonie x

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http://prettyfrank.com.au/

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