Purple Giraffe

Purple Giraffe Based in Adelaide, Perth and Brisbane we work with you to create a marketing mix that is aligned with your business objectives.

Purple Giraffe was founded in Adelaide in 2014 when marketing professional, Lynda Schenk, recognised a growing need for outsourced marketing consultants. She soon put her extensive marketing experience to work offering businesses the flexibility, cost-effectiveness and many other benefits that come from outsourcing their marketing needs. Lynda’s refreshing philosophy that underpins Purple Giraffe and its unique client-focus is “When you win, we win.”

If your brand isn't already, now is the time to start thinking about your marketing activity for the new financial year....
16/06/2026

If your brand isn't already, now is the time to start thinking about your marketing activity for the new financial year.

A strong marketing plan should reflect where your business is heading, what you want to achieve, and which activities will create the most impact - giving your business the biggest bang for buck.

Think campaigns, content, digital advertising, events, website updates, design, strategy, reporting and the room to respond to new opportunities as they arise.

When your strategy is built around clear goals, your marketing becomes more focused, more measurable and far easier to justify.

Plan smart, spend strategically and set your business up for a stronger year ahead.

🔗 Find out how: https://loom.ly/e4pS2zU

Join the Tower in Adelaide: Marketing Co-ordinator role now open.Purple Giraffe is looking for a detail-focused Marketin...
16/06/2026

Join the Tower in Adelaide: Marketing Co-ordinator role now open.

Purple Giraffe is looking for a detail-focused Marketing Co-ordinator to support the delivery of campaigns across a diverse client portfolio spanning tourism, healthcare, construction, energy, and professional services.

This role sits within a fast-paced consultancy where priorities move quickly and quality ex*****on is critical. You’ll coordinate campaign activity across social media, web, EDMs, content development, reporting, and client delivery support, requiring strong organisation, clear communication, and the ability to manage multiple priorities and meet deadlines.

If you’re looking to develop your experience and contribute to meaningful client work, this is could be the opportunity for you.

View the full job description and apply before 30 June here: https://loom.ly/Mv4fH60

15/06/2026

At Purple Giraffe, development is part of who we are.

Our Tower is always looking for new ideas, fresh perspectives and better ways to think, create and grow.

Sometimes that comes through strategy, client work and collaboration. Other times, it comes from the pages of a great book.

Part 2 of our Purple Giraffe Book Club series shares the reads sparking conversation, challenging thinking and inspiring how we approach business, marketing and leadership.

🔗 Find out how we can leverage these learnings to boost your brand: https://loom.ly/fftc8cs

The Tower is growing and we're so excited! 🦒 💜It’s always a thrill to welcome amazing new Giraffes to the herd, and we’r...
10/06/2026

The Tower is growing and we're so excited! 🦒 💜

It’s always a thrill to welcome amazing new Giraffes to the herd, and we’re delighted to have Shreya and Julia joining us.

Shreya joins the SA Tower as a Marketing Consultant, ready to deliver smart, strategic solutions that help our clients thrive.

Julia joins our QLD team as Marketing Co‑ordinator, bringing her energy, organisation, and creative spark to every project.

We’ve loved seeing them take strides in their roles so far, and we can’t wait to see the impact they’ll continue to make. Please join us in giving Julia and Shreya a warm Purple Giraffe welcome!

09/06/2026

Marketing tips we swear by at Purple Giraffe?

Treat every piece of content like a golden opportunity. Whether it’s a caption, blog, flyer, EDM or website update, it’s another chance to connect, educate, build trust and move your audience closer to action.

And don’t discount the power of traditional marketing. Digital is important, but a well-placed print ad, event, brochure, sign or direct mail piece can still do serious heavy lifting when it’s backed by strategy.

Good marketing isn’t about chasing every trend. It’s about knowing what works, why it works, and how to make it work for your business.

🔗 Find out how can Purple Giraffe help your brand: https://loom.ly/e4pS2zU

05/06/2026

Practical strategy for real growth. Helping tourism businesses strategise with purpose.

Purple Giraffe recently partnered with the City of Port Adelaide Enfield to deliver a hands-on social media strategy workshop for local tourism and hospitality operators.

The audience was engaged, thoughtful and ready to explore how social media can become a more purposeful part of their marketing.

Led by Lynda, the session helped participants move beyond simply posting content and start building a clear social media map aligned to their goals, audience and customer journey.

It was a great experience and a well-received session, with operators walking away with more clarity, confidence and practical tools they can put into action.

Looking for a practical marketing strategy that drives real outcomes? Head to the Purple Giraffe website to see how we can support your business.

🔗 https://loom.ly/e4pS2zU

Shout out to Phil from Semaphore Sea Glass for being brave enough to present to the group! 👏

04/06/2026

Happy first Giraffe-versary to our amazing Consultant, Amanda! 🎉 💜

One year in the books and what a joy it has been to have you in the Tower.

From day one, you stepped in with calm confidence, sharp thinking and a genuine care for our clients and team. Your WA presence has strengthened our reach, deepened our relationships and brought a whole new energy to Purple Giraffe.

You embody what it means to be a Giraffe - thoughtful, strategic, collaborative and always willing to go the extra mile.

Thank you for the impact you’ve made this past year. We’re so grateful you’re part of the Tower and can't wait for the years to come!

02/06/2026

For more than twelve years, we’ve worked alongside the people behind the brands.

As Giraffes, we pride ourselves on perspective, stepping back to see the full picture, listening first and supporting businesses with marketing that makes sense for where they are and where they want to go.

We take the time to understand your goals, challenges and customers, building practical strategies that are aligned and achievable.

Our role isn’t to take over. It’s to partner. Because when you win, we win.

As the 2026 financial year draws closer, it’s the perfect time to reflect on your marketing spend.Have you achieved what...
29/05/2026

As the 2026 financial year draws closer, it’s the perfect time to reflect on your marketing spend.

Have you achieved what you set out to? And how can any remaining budget be used to set your business up for success in the year ahead?

Now is the ideal time to reassess your strategy, invest in brand-building initiatives, or lay the groundwork for sustainable growth.

🔗 Build your momentum heading into the new financial year: https://loom.ly/e4pS2zU

Do you really know who your best clients are?It sounds like a simple question, but it’s one of the most powerful foundat...
27/05/2026

Do you really know who your best clients are?

It sounds like a simple question, but it’s one of the most powerful foundations of effective marketing.

When you clearly define your ideal client are, everything sharpens - your messaging, your strategy, your services and who you attract. You stop trying to speak to everyone and start resonating with the right people.

At Purple Giraffe, we don’t market broadly we’re intentional and by identifying clear client avatars, we’re able to focus our energy where it creates the most impact - for our clients and for ourselves.

Because great marketing isn’t louder. It’s more aligned.

🔗 We've laid out everything you need to know here: https://loom.ly/mzLPYro

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Head Office , Suite 5/181 Gilles Street
Adelaide, SA
5000

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