Known By

Known By Branding, strategy and design for culture shaping brands. Melbourne, Australia

Life at Known By.
20/07/2026

Life at Known By.

Phoebe brings a wealth of experience in design and project management to her work, leading projects with a refined, grou...
17/06/2026

Phoebe brings a wealth of experience in design and project management to her work, leading projects with a refined, grounded sensibility. Her natural, discerning eye for design has resulted in a portfolio of work that elevates a diverse range of brands. She is a design-thinker, curator and maker of brands—bringing a distinct sense of curation and aesthetic to every project.

The market is shifting from ‘capturing random attention’ to ‘earning specific attention’. Attention is earned through in...
02/06/2026

The market is shifting from ‘capturing random attention’ to ‘earning specific attention’. Attention is earned through intention. Intentionality lies in the power of your brand.

The industry has changed a lot since Anderson Construction started over 30 years ago. They needed a new brand that stood...
18/05/2026

The industry has changed a lot since Anderson Construction started over 30 years ago. They needed a new brand that stood out and aligned with their high-end market, without losing the recognition they’ve already built.

We held onto what mattered about the brand, modernising those elements, while cutting the aspects that were no longer needed.

We adjusted their red and brought it forward, stripped back the logo, updated their typography while keeping the same narrow width theme, and added some new complimentary elements.

Same familiarity. New look.

Swipe to the end to see the before.

07/05/2026

When you make an impression up front in your branding, you’ll attract people that already value you and what you offer.

It brings in better quality leads, converts at higher prices, and makes your business more enjoyable.

Shadow Form needed a presence that felt as considered as their service and product. The brand rollout included product g...
06/05/2026

Shadow Form needed a presence that felt as considered as their service and product. The brand rollout included product guides, brand photoshoot, website and social strategy - refined and elegant with every detail design-led.

Life at Known By: Brand shoots for ourselves and Shadow Form, project releases, new websites, on-site content for client...
05/05/2026

Life at Known By: Brand shoots for ourselves and Shadow Form, project releases, new websites, on-site content for clients, moodboards for a new project and all the in between keeping us busy.

Taking bookings for strategy, branding, and websites.

Brand refresh for Shadow Form, a custom window treatment studio.The brand positioning of elevated but high-capacity help...
30/04/2026

Brand refresh for Shadow Form, a custom window treatment studio.

The brand positioning of elevated but high-capacity helped us define how we treated everything from the brand to custom website, giving it a boutique feel, while still conveying their technical, systems approach to window furnishings.

The brand takes on a refined but casual tone, and plays on the concept of atmospheric mood curation, stemming from the name, Shadow Form.

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+61432785689

Website

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