21/05/2024
✨ Developing Coles Local: Creating an Immersive Retail Experience. ✨
In partnership with Coles Group, Eye Candy undertook an innovative journey to reimagine Coles' supermarkets.
Delivering the winning pitch, Eye Candy collaborated closely with all key stakeholders, including the Coles special projects team, architects, heads of various food categories, salesforce and consumers. This comprehensive endeavour entailed a strategic approach to crafting brand guidelines, ticketing and POS templates, interior decor, and colour palettes that seamlessly aligned with the overarching brand identity, including the authentic representation of "home grown" and revised brand values.
The process involved Eye Candy developing supporting materials and messaging to create a cohesive brand experience. This enabled the highly successful launch of Coles Local's pilot store in Surry Hills, Victoria, before rolling out across Australia. Every element was designed to resonate with customers and create a new connection to the local community and overall customer experience.
Looking to brand your product or service, or do you need packaging or digital solutions? Give us a call at +61 3 9521 9555. For more info, visit www.eyecandydesign.com.au
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