Hike Marketing

15/10/2024

🚀 Chief Pocket Rocket, Alice Tong, just wrapped up an exciting visit to Tech Week in Singapore, and she’s bringing back the latest insights from the fast-paced world of marketing and tech. Here are her key takeaways:

🔸Discover how AI in marketing is evolving
🔸The Power of Storytelling and Personalisation
🔸 Preparing for the End of SEO and a Cookieless World
🔸 Privacy, Balancing Technology with Ethical Leadership
🔸 Privacy, Data Security, and Compliance: A Growing Concern

Ready to dive in? Click below for the full scoop! 👇

The marketing world is on the cusp of transformation, with technology reshaping how brands connect with audiences. This year’s Tech Week Singapore 2024 perfectly reflected the rapid changes taking place in the tech and marketing landscapes.

02/10/2024

A little while back, Sarah Cassim, Alice Tong and I had a spark of an idea, and the door to something amazing opened!

Introducing Bright Orange Door (aka BOD) – our vibrant, creative marketing dream team!

Hike Marketing will continue offering bespoke services, but when you need more ideas, more doing and a larger team of experts, Bright Orange Door is open!

We’re three marketing minds swinging open the doors to expert solutions in SEO, SEM, social media ads, websites, online communities, and so much more.

I can’t wait to work alongside these talented, powerhouse women! 🎉

Follow us here 👇 or check us out at https://brightorangedoor.com/

Meet Bright Orange Door. The inspiration for our brand came from the idea that a well-designed marketing campaign or website is both the door and the key to a brand’s success. It’s the first thing customers see, and it sets the tone for what lies inside. By choosing Orange, we promise that everything we create is not only functional but also bright, bold, and impossible to ignore.

The word "bright" adds an extra layer to our identity. It reflects our mission to shine a light on every client’s unique strengths and amplify them in the digital space. Bright means clarity in strategy, illuminating pathways to success, and ensuring that every brand we work with glows with potential. It embodies optimism and vision, driving us to offer refreshing solutions that help our clients stand out from the competition.

Our Orange Door is open, it means our door is always open. We pride ourselves on the way we work, which is always transparent, honest, and full of energy. We welcome new ideas and feedback, and we are OPEN for business!

Follow us for the latest marketing trends and best practices! Or give us a shout at [email protected]

10/01/2024

In the realm of web development, a significant evolution is underway with the introduction of Interaction to Next Paint (INP). This advanced metric is poised to supersede First Input Delay (FID) by March 2024, marking a pivotal shift in how web page responsiveness is evaluated. INP extends beyond traditional metrics by meticulously measuring the latency for all user interactions within a page, thereby offering a holistic view of user experience throughout their engagement with the site.

💡 What is INP?
INP calculates the time from a user's interaction (like clicking or typing) to the moment the browser updates the display. This metric is crucial because 90% of a user's time on a page is after it loads, making continuous responsiveness vital. INP is unique as it considers all interactions during a visit, providing a single value representing the page's overall responsiveness.

📊 INP Scores:
Good: INP at or below 200 milliseconds.
Needs Improvement: Between 200 and 500 milliseconds.
Poor: Above 500 milliseconds.

🖥️ Why INP Matters?
INP ensures that web pages respond swiftly to user inputs, enhancing the user experience. A low INP score means a page consistently reacts quickly, maintaining user engagement and satisfaction.

👁️ Broader Implications:
By adopting INP, developers and businesses can significantly improve user experience, directly impacting user retention and satisfaction.

Check out my next post on ways to measure your website's INP and how to take action to optimise your site. Discover more here https://developers.google.com/search/blog/2023/05/introducing-inp

24/10/2023

This year (in April) marked 5 years for Hike Marketing.

5 years, how that has flown.

It’s been busy, to say the least and I’ve been focused on delivering the very best for my clients. (Also the reason for the very late celebratory post)

Here’s a snapshot of the Hike Marketing journey so far:

* Rolled out 3200+ posts and reels 📸
* Managed social media for 38+ businesses 📈
* Crafted 45 unique websites 🌐
* Executed countless website fixes and enhancements 🔧
* Created 8000+ visual content for our clients 🎨
* Collaborated with 102+ businesses and many more individuals 🤝
* Formed invaluable friendships along this journey 💕

Plus worked with some fabulous companies on conferences, training, awards nights and more, special shout out to Australian Ladies In Business Initiative, DigiMarCon, HWIB, Economist Impact and the Australian Marketing Institute.

But most of all I’d like to thank you. All of you around me are my biggest asset. A huge thank you to each one of you for your trust, referrals, and unwavering support. You are the essence of Hike Marketing! 🙏

11/07/2023

So excited and proud to announce I am sponsoring the Online Business of the Year in this year’s Australian Ladies in Business Initiative awards! Nothing I love more than supporting women in business, especially those working online.

This category aims to recognise businesses that operate online and those who have overcome the challenges that come with it. These businesses have shown resilience and adaptability in the digital space, especially during the challenging times that we have faced recently. This award category is designed to recognise those who have excelled in their field, leveraging online and e-commerce channels to achieve significant growth, while remaining agile and innovative.

If this sounds like you, I encourage you to enter,
You can do so here https://nominate.alibiawards.com.au/

06/07/2023

is here. Meta’s new app to go up against Twitter.

Let’s just say, Elon isn’t too happy about it.

“It is infinitely preferable to be attacked by strangers on Twitter, than indulge in the false happiness of hide-the-pain Instagram” -Elon Musk

Are you planning on using it?

15/03/2023

Have you heard of the term the Internet of Things (IoT)?

Simply put, the IoT is the collective term for the connection of physical devices, vehicles, and even buildings to the internet, allowing them to communicate with each other and exchange data. Think your Apple Watch, Alexia, your cars navigation system, your phone.

These devices are equipped with sensors, software, and internet connectivity that enable them to collect and transmit data, which can be used to improve efficiency, enhance safety, and even personalise experiences.

In everyday life, the IoT can make a big difference. Imagine being able to remotely control your home's lighting and temperature, receive alerts when your fridge is running low on groceries, or track your fitness goals with real-time data.

Watch this space. As the number of connected devices continues to grow, we can expect even more innovations and advancements in fields like healthcare, transportation, and agriculture. The possibilities are endless.

09/03/2023

Having a clickable phone number on your website is an important feature to turn views into calls. If it is hard to call you, there is a chance the customer will go elsewhere.

It’s very easy to make any text, button or call out on your website a clickable call element. Simply add the following command to the ‘link/url’ option on your website element that you would like as a click to call option.

tel:**********

(Replace the *** with your number)
Make sure you have no spaces in the number on your link.

Once saved test the element on your site to make sure it’s working as intended! Easy.

30/12/2022

Have you audited your online profile recently? Details like, how do your customers find you, and when they do, what information are they getting?

Here’s one that often gets overlooked, but is one of the leading ways customers might be finding your business information. Introducing Apple Maps Places. Just like your business listing on Google maps, Apple maps have places. You can claim your profile and manage it, just like your Google business listing. (Even if you don’t use Apple products yourself)

Why is this important?
Apple Maps is the default maps browser for iPhone and Mac users. If they do a local search using these maps apps and your not there, you could potentially be missing out on business, your business details could be out of date, hours of operation or even location can be misleading to your customers, or they simply might not be able to find you.

You can update your details two ways, claim your Places profile here https://register.apple.com/placesonmaps/ or find your business and click on “report an issue” to request an update to your profile. Customers can also add photos and rate you here also.

Add it to your list for when you return for 2023, it’s an important one.

Also, while I’m at it. Have you set up two factor authentication for your social platforms? It’s time! 🔐

19/09/2022

I’ve just spent a few days in Singapore working with the DigiMarCon team at their Southeast Asia conference. A fantastic two days learning about emerging trends and the newest technology in digital marketing across the APAC region.

I also got the chance to meet inspirational industry experts who are leading the way in digital marketing.

(Plus, managed to fit in a little bit of touristy stuff after the conference had wrapped for the day.)

Well worth the trip, I’ll be back next year!

09/06/2022

I spent a recent Saturday photographing and enjoying long lunch at McCaffrey's Estate - Vineyard & Cottages. What an amazing event, thank you for having me there again this year 🍷