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Think - Marketing, Operations and Alignment

Marketing's complicated… but at THiNK we like to keep it simple. Whatever your issue or opportunit

18/07/2024

A unique brand positioning strategy is critical to making a statement, getting (and keeping) your target audience’s attention, and successfully growing your brand.

Don't blend in – stand out and be memorable. Read our latest blog, all about brand positioning, here: https://bit.ly/3yHzFke

17/07/2024

If you’ve ever wondered how to differentiate your business from competitors, here’s a great story about positioning.

In the mid-70s, movie screenwriters were struggling to sell the idea of “Alien” to production companies. It was a complex story that was difficult to position in 70s cinema. After years of failed pitches, the creators looked at the market and positioned this unique movie against the competition.

They started with, “it’s Jaws in space.” It was snapped up, became a classic, earned hundreds of millions of dollars, and created multiple spin-offs.

That’s the potential power of positioning!

Need more? Read all about positioning a business here: https://bit.ly/3yHzFke

16/07/2024

🔍 In today's competitive business landscape, standing out is crucial. Cold outreach doesn’t cut it anymore. Find out more about creating an effective marketing strategy that engages and nurtures all your audiences, in our recent blog post. Explore:

The significance of ongoing brand-building
Crafting a compelling digital footprint
Implementing inbound marketing for warm leads

Click here to check it out: https://bit.ly/3Vt8GC7

15/07/2024

Digital marketing is transforming the way businesses connect with customers.
Move beyond traditional methods and leverage digital tools for precise targeting and real-time analytics.

Attract the right leads, create valuable content, and keep customers coming back.

Read our blog for more: https://bit.ly/3XWFeWK

11/07/2024

🔍 Seeking ways to stand out in the competitive B2B landscape? Look no further! Our comprehensive guide unveils five proven marketing strategies tailored specifically for service providers like you. Explore how to captivate, engage, and impress your audience across various channels.

Unlock the guide here: https://bit.ly/4auk2ea

05/07/2024

Feeling overwhelmed with recruitment marketing? You're not alone. Marketing tactics are becoming increasingly complex, especially with the rise of digital tools and channels.

However, we often make things more complicated than they need to be. At THiNK, we specialise in B2B services and recruitment marketing. We aim to simplify this complexity by focusing on clear objectives and building a tactical mix that suits our clients and achieves their goals with minimal steps.

From establishing digital footprints to mastering inbound marketing, learn how to cultivate relationships with your clients and candidates.

Stay ahead of the curve with our latest blog: https://bit.ly/3Vt8GC7

04/07/2024

Out with the old, in with the new! Inbound marketing techniques like SEO and content marketing can attract, engage, and delight customers.

📈 Explore how to:

Balance traditional and digital methods
Use content to drive engagement
Optimise your marketing mix for better ROI

Find out how to balance both approaches in our blog: https://tinyurl.com/3e68zmjd

28/06/2024

Paid marketing strategies are a must for businesses looking to achieve growth and visibility. Organic marketing, while essential, will only get you so far as platforms are designed to promote paid content and limit organic reach. By leveraging paid strategies, you can more effectively reach your target audience, drive engagement, and increase conversions.

In our most recent blog, we shared the top five paid marketing strategies, including:
1. Pay-Per-Click (PPC) Advertising
2. Social Media Advertising
3. Display Advertising
4. And …

Check out our blog for the full details: https://bit.ly/3Vj2ix9

27/06/2024

📈 Eager to unlock the secrets to successful B2B marketing? Our guide dissects five essential strategies crafted to empower service providers in today's digital landscape.

SEO: Elevate your website's visibility for relevant keywords to draw organic traffic.

PPC Advertising: Strategically position targeted ads in search engines to connect with potential leads.

Content Marketing: Craft compelling content that resonates with your audience, establishing your brand as a trusted authority.

Social Media: Cultivate meaningful interactions with your audience on platforms like LinkedIn, Facebook, and Instagram to bolster brand awareness and nurture connections.

Referral-based Marketing: Transform satisfied clients into enthusiastic brand advocates who drive new business your way.

Discover the other B2B secrets here: https://bit.ly/4auk2ea

26/06/2024

🚀 Ready to supercharge your business growth? Discover the untapped potential of marketing funnels with our comprehensive guide!
Learn the ins and outs of marketing funnels and why they're crucial for nurturing leads and maximizing ROI.

Dive deep into the customer journey and uncover the key stages of the marketing funnel, from awareness to advocacy.

Gain valuable insights into diagnosing and fixing underperforming funnels to drive better results for your business.

🌟 Don't miss out on this opportunity to revolutionize your marketing strategy and propel your business to new heights!

Read here for more details: https://bit.ly/3PWTp9j

24/06/2024

Why Choose Organic Over Paid Digital Marketing Tactics?

Paid ads might give you a quick visibility boost, but organic marketing offers something far more precious – genuine connection.

It's about engaging with your audience meaningfully, providing value, and earning their trust over time. Plus, organic strategies are budget-friendly, sustainable, and yield long-lasting results that go beyond the sales cycle.

In today’s noisy digital landscape, consumers crave authenticity and meaningful interactions. Organic marketing allows you to build strong relationships and foster loyalty and advocacy.

Remember, it’s not about choosing one over the other – paid vs. free – but finding the right mix for your business. Combining both paid short-term and organic long-term tactics often works best. Here are the 5 organic strategies that we find most effective:

1. Optimisation
2. Social media
3. Email marketing

For strategies 4 and 5, and a special bonus, click here: https://bit.ly/4brryab

21/06/2024

Marketing insights for B2B services companies

Are you in accounting, recruitment, consulting, or any other B2B service industry? In our recent blog, we highlight three crucial marketing insights that all B2B companies need to know. The first insight was all about building and promoting brands.

In today's digital age, a strong brand is essential for attracting your ideal audiences and clients. It's more than just logos and colours—it's about defining values and delivering a consistent experience.

Read about how to leverage digital marketing tools like social media, websites, and SEO to showcase your brand's value and engage your audience effectively.

Ready to elevate your brand? Check out our blog post for more details and all three insights!

https://bit.ly/3xSbyPy

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http://think-moa.com.au/

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Walking a mile in our clients shoes

We have personally experienced the marketing pain points that cause inefficiencies and lead to missed targets or simply unhappy teams. We know what it feels like when the marketing organisation has a collective “uh oh!” moment and needs to scramble.

Coming from corporate marketing and marketing agency backgrounds, we deliver a mix of services without the BS and with a focus on understanding real life business needs.

It’s our focus on making the complex simple, for our clients, that makes us who we are and gives us our edge.

THiNK’s marketing services are deployed to improve marketing, business growth, and help our clients to uniquely act and react to opportunities or situations – ultimately, helping client make lasting improvements to realise their marketing goals and make moments that matter to their clients.