12/05/2026
Many agencies stop at “the ads are performing well”, but clicks and leads only matter if they’re turning into real business growth.
When this service-based client came to us for Google Ads Management, we didn’t jump straight into launching campaigns.
We started with a full audit of their Google Ads account, conversion tracking, landing pages and overall customer journey to identify where opportunities and leaks existed.
From campaign restructure and keyword refinement, through to tracking setup and landing page recommendations, every decision was made with one goal in mind: generating higher quality leads, not just more of them.
Previously, the account structure lacked clarity, with branded keywords leaking into results. This meant a large portion of ad spend was going towards people already searching for the business anyway.
On top of that, their primary conversion goal was tracking page views, making it difficult to understand what was actually driving revenue.
They had no clear visibility over what was and wasn’t working or whether Google Ads were genuinely moving the needle in the business.
After implementing our changes, in one month we’ve seen:
→ $21k+ in closed contracts
→ 17x ROAS
→ ~$62 cost per lead
→ Average client value of ~$2k
→ Proper tracking and lead reporting finally in place
With insights now into what is working, we’ve been optimising and scaling the campaigns that are driving the highest value clients.
Paid ads work best when they’re part of a bigger strategy, not treated like a quick fix. That’s the difference between simply running ads and building an account designed to convert.
Need support with your paid ads? We’d love to chat.
