Deb Purkiss - Social Media Angel Australia

Deb Purkiss - Social Media Angel Australia Anyone can create a business profile and share content online. Providing social media solutions for SME business owners.

But managing social media effectively takes creativity, strategic skills, technical know-how, and a unique touch to make posts truly memorable and impactful. No Hype
NO BS
No Hidden Charges
No Unrealistic Promises

Here is something the data tells us over and over again 📊Posts with a real human face in them consistently outperform po...
25/06/2026

Here is something the data tells us over and over again 📊

Posts with a real human face in them consistently outperform posts without one.

Not because people are shallow. But because we are wired to connect with people, not logos.

Your face is one of the most powerful things you can put in a social media post. It builds familiarity. It builds trust. It makes you memorable.

So if you have been hiding behind your logo — this is your gentle nudge to step out from behind it 😊

— Deb 👼

Word rabbit hole Wednesday is back 😄This week: the word "influence."It comes from the Latin influere — meaning to flow i...
24/06/2026

Word rabbit hole Wednesday is back 😄

This week: the word "influence."

It comes from the Latin influere — meaning to flow into.

Like water 💧

Not a push. Not a shove. Not a hard sell or a viral moment.

A flow.

Which reframes the whole idea of being influential on social media, does it not?

The accounts with genuine influence are not the loudest ones. They are the ones that quietly flow into how people think, what people trust, and who people call when they need help.

You do not build influence by chasing it. You build it by showing up consistently and letting it flow 😊

— Deb 👼

Can I tell you something that gets overlooked constantly in the world of social media? 🤔Everyone is obsessed with gettin...
23/06/2026

Can I tell you something that gets overlooked constantly in the world of social media? 🤔

Everyone is obsessed with getting more followers.

More reach. More growth. More numbers.

But the followers you already have chose you. They put their hand up and said yes, I want to hear from this person.

That is not nothing. That is actually everything.

Nurturing the audience you already have — showing up for them consistently, giving them something worth reading, making them feel seen — will do more for your business than chasing strangers ever will.

Grow the room you are already in before you worry about filling a bigger one 💛

— Deb 👼

Here is something almost nobody thinks about when they post a photo on social media 🤔Alt text.Every time you post an ima...
18/06/2026

Here is something almost nobody thinks about when they post a photo on social media 🤔

Alt text.

Every time you post an image, platforms like Facebook and Instagram give you the option to add a written description of what is in the photo.

Most people ignore it completely.

But alt text does two brilliant things:

It makes your content accessible to people using screen readers — meaning your content reaches people it otherwise would not 💛

And it gives the algorithm extra context about your post, which can quietly improve how many people see it.

It takes about thirty seconds. Almost nobody does it. Now you know 😊

— Deb 👼

I went down another word rabbit hole this week and I am bringing you with me 😄The word "conversation" — we use it every ...
17/06/2026

I went down another word rabbit hole this week and I am bringing you with me 😄

The word "conversation" — we use it every day without thinking twice.

But it comes from the Latin conversari — meaning to live among, to keep company with.

Not to talk. Not to pitch. Not to make your point and wait for applause.

To simply be present with another person 💛

Which makes you wonder how many of our so-called conversations — on social media and in real life — are actually just two people waiting for their turn to speak.

Real conversation is rarer than we think. And when a business actually manages it online, people notice immediately.

— Deb 👼

Canva is genuinely one of the best things to happen to small business owners 🙌But I see a lot of people using it in ways...
16/06/2026

Canva is genuinely one of the best things to happen to small business owners 🙌

But I see a lot of people using it in ways that are accidentally working against them.

Here is the honest truth:

Canva CAN give you beautiful, professional-looking graphics without a designer's budget 🎨

Canva CANNOT replace a consistent brand voice or make unclear messaging look clear.

Canva CAN save you hours of content creation time ⏰

Canva CANNOT do the thinking for you about what to actually say.

The tool is brilliant. But the strategy still has to come from you 😊

— Deb 👼

The most underrated piece of real estate on your entire social media page? 🏠Your about section.Most small business owner...
11/06/2026

The most underrated piece of real estate on your entire social media page? 🏠

Your about section.

Most small business owners either leave it blank, write it like a legal document, or copy and paste their website tagline in there and call it done.

But your about section is the first place a curious stranger goes when they want to know if they like you.

Write it like a human. Write it like you are introducing yourself at a networking event. Tell people not just what you do but why you do it 😊

That one section could be doing so much more work for you than it is right now.

— Deb 👼

Words matter more than we think.Take the word "communicate." Most of us use it every day without giving it a second thou...
10/06/2026

Words matter more than we think.

Take the word "communicate." Most of us use it every day without giving it a second thought. But dig into its roots and it tells a surprisingly relevant story.

It comes from the Latin communicare — meaning to share, to make common, to unite. And that word itself comes from communis — shared by all.

Notice what is not in that definition. There is no mention of talking. No mention of posting, promoting, or broadcasting. At its core, communication was always about creating something shared between people. Making an idea belong to both of you.

Which raises an interesting question for anyone using social media for their business — are you communicating, or are you just broadcasting?

The Romans figured out the difference roughly 2,000 years ago. The businesses that thrive on social media today are the ones who have figured it out too.

— Deb 👼

There is a difference between having a profile and having a presence 🤔A profile is just a listing. Name, services, conta...
09/06/2026

There is a difference between having a profile and having a presence 🤔

A profile is just a listing. Name, services, contact details. It sits there like a Yellow Pages entry from 2003.

A presence is something else entirely. It is the feeling people get when they land on your page. It is the reason they follow you before they ever need you.

Most small businesses have a profile.

The ones getting enquiries have a presence 😊

— Deb 👼

May the Force Inspire You. ✨On a distant horizon, beneath twin suns and a galaxy of endless possibility… one truth remai...
04/05/2026

May the Force Inspire You. ✨

On a distant horizon, beneath twin suns and a galaxy of endless possibility… one truth remains: 🌅

The greatest power isn't found in the stars — it's the courage you carry within. 💫

Today, we celebrate every dreamer brave enough to stand tall, every rebel chasing a vision, and every hero quietly shaping their own story. ⚔️🌌

Whether your journey takes you across deserts, galaxies, or the everyday challenges in front of you — let the force within guide you forward. 🚀

👇 Tell us in the comments: What inspires your inner force?

Stand tall. Dream big. The galaxy is yours. 🌠

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