Luxion Media

Luxion Media Luxury Marketing Agency with a focus on high-networth Chinese

WeChat announced 8 huge changes for 2018, some of them have now gone live, from managing official accounts via mobile, t...
11/06/2018

WeChat announced 8 huge changes for 2018, some of them have now gone live, from managing official accounts via mobile, to a new facebook style newsfeed and better searching. We've created a comprehensive breakdown for you here on our blog. Also, it is now easier and faster than ever to create your own official brand WeChat account (for Australian companies), chat with us if you want to find out how.

WeChat is one of the largest and most influential social platforms. Find out the most important updates for 2018 here, along with what is still yet to come.

We'll be kicking off 2018 with our 2017 Recap Series, where we look back at some of the more significant trends/events o...
07/01/2018

We'll be kicking off 2018 with our 2017 Recap Series, where we look back at some of the more significant trends/events of the last year. Let's begin with tourism, join us as we look at International Travel, CAYOT and more.

International Travel Breaking Record Numbers Summary: Earlier in 2017 during the Chinese New Year, growth rankings saw unprecedented growth rates compared to 2016. Growth was seen throughout other areas of the world such as the U.S. and Canada, albeit to a much lesser extent. BCG’s findings also.....

Chinese millennials, what drives their massive spending on high-priced goods and experiences? Find out here!
05/12/2017

Chinese millennials, what drives their massive spending on high-priced goods and experiences? Find out here!

Chinese millennials are known to be big spenders. They are not afraid to make a large purchase in a heart beat. Credit Suisse Research Institute explores what grants these young shoppers the confidence to make these jaw-dropping purchases by breaking down differences between affluent millennials...

Get caught up with the results of Alibaba's Tmall's 2017 Singles' Day shopping bonanza!
15/11/2017

Get caught up with the results of Alibaba's Tmall's 2017 Singles' Day shopping bonanza!

Going on from our article yesterday, we will be looking at Singles’ Day and results of Tmall’s (and other brands’) integration of the ‘See Now, Buy Now’ model. What is Singles Day, a brief overview? A decade ago, November 11th was a tongue-in-cheek cultural “celebration”...

2 years ago, Burberry brought about the 'See Now, Buy Now' model for Luxury Fashion Brands.Since then, the model has see...
14/11/2017

2 years ago, Burberry brought about the 'See Now, Buy Now' model for Luxury Fashion Brands.

Since then, the model has seen varying results, with some brands abandoning the idea of it and others pursuing it religiously as a business strategy.

Last year for China's Singles' Day (a public holiday celebrating being single held on November 11), 'See Now, Buy Now' played a pivotal role, leading to a total gross merchandise spend of $17.8 billion, 18x that of Amazon Prime Day.

This year, brands have once again taken advantage of the 'See Now, Buy Now' model. In this article we will be looking at how this live fashion show strategy is being used in China in light of China's Singles' Day.

In September 2016, Uk Luxury brand Burberry defied the tradition of a six-month-cycle fashion show schedule, by showcasing a collection at its first-eve ‘See Now, Buy Now’ fashion show. This move would “revolutionise the pace of luxury retail” (says Forbes). In light of Singles Day...

Starting from a small boutique in Westfield Sydney, Furla has managed to expand across Australia with 15 different outle...
06/11/2017

Starting from a small boutique in Westfield Sydney, Furla has managed to expand across Australia with 15 different outlets in just four years!

Despite intentions of expanding into regions like Asia and Europe, recent circumstances has driven this Italian handbag brand into buying back their Australian stores.

Join us as we look at what has led to this urgency, and what Furla's vision will look like in the foreseeable future.

In April earlier this year, Furla announced buy back of all their Australian stores. Luxury Retail Group (LRG) claims that this premium handbag-maker’s decision is a vote of confidence in Australia’s rapidly expanding luxury retail sector. Furla’s presence in Australia Furla first made its appearanc...

Let's have a look at how Luxury Fashion brand Fendi increased their follower interaction by 536%!
03/11/2017

Let's have a look at how Luxury Fashion brand Fendi increased their follower interaction by 536%!

In 2013, the Italian luxury fashion brand Fendi recently launched an interactive campaign on Weibo, Fendi Play with Colors, featuring their latest handbag collection called “Crayons.”

Join us as we revisit how brands like Victoria's Secret messed up during the Chinese New Year!
03/11/2017

Join us as we revisit how brands like Victoria's Secret messed up during the Chinese New Year!

Ever since the Chinese began leading the way in global luxury consumption, businesses have taken advantage of this willing market. So with the Chinese New Year right around the corner, right now seems to be a time for luxury brands to take advantage of this cultural season right? Maybe not....

The rapidly evolving Chinese traveller is one that will dramatically shift the state of the tourism industry in Australi...
31/10/2017

The rapidly evolving Chinese traveller is one that will dramatically shift the state of the tourism industry in Australia, and more.

In this article, we'll be touching upon many different topics. From what companies in the tourism business will need to do to access the Chinese FIT demographic, to the importance of building a presence on Chinese Social Media.

Join us as we provide you with the 'why' behind these travellers, and the influence that they will have on Australian businesses going forward.

The rapidly evolving Chinese traveller is one that will dramatically shift the state of the tourism industry in Australia. In the past we have looked at Chinese tourism in Australia and have learnt about what is driving Chinese travellers to Australia. Today we will be...

In recent years, Gucci has seen falling figures and dwindling digits across their growth charts in China. With a corpora...
30/10/2017

In recent years, Gucci has seen falling figures and dwindling digits across their growth charts in China.

With a corporate culture focused so much on the past and playing it safe, it really isn't that much of a surprise that it had lost so much traction among the Chinese luxury shoppers -- an audience that is constantly seeking only the shiniest and latest in luxury.

Has there been a change in 2017 though? From huge growth figures and high end fashion influencers promoting them more than ever, one can only ask:

"What has Gucci been doing!?"

If you're asking that question like the rest of us, come have a read! We'll be looking at how this Italian brand was able to recapture the attention (and wallets) of their Chinese audience.

Gucci will exit 2017 a more dominant presence in the Chinese luxury industry than ever before. Their strong momentum in China has continued entering the second half of this year, with a 49% jump in sales in the third quarter (increased from 36% in the...

Let's take a look at how Tourism NZ attracted over 592,000 likes and almost 20k referrals using KOLs!
27/10/2017

Let's take a look at how Tourism NZ attracted over 592,000 likes and almost 20k referrals using KOLs!

Lots of international companies have already tasted success on the most popular social network in China. In 2011, Tourism New Zealand signed up multi-award-winning Chinese actress Yao Chen as their brand ambassador in mainland China. At the time she had more than 40 million Weibo followers.

Join us as we revisit the Chinese New Year and look at our findings in hindsight!
26/10/2017

Join us as we revisit the Chinese New Year and look at our findings in hindsight!

Happy New Year everybody! 2016 was definitely an exciting year for the travel industry and this year is without a doubt, going to be even bigger! In fact… Findings from travel intelligence company ForwardKeys projects international travel during the 2017 Chinese New Year to surpass last year’s...

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