Belmore Digital

Name: Belmore Digital
Address: Sydney, NSW, AU
Telephone: +611300658355

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Belmore Digital

Australia’s digital marketing experts. Turning clicks into customers since day one.

Belmore Digital is a Digital Marketing Consultancy covering SEO (search engine optimisation), social media optimisation, email & communications optimisation, and CRO (conversion rate optimisation). I like to help businesses get found online to drive traffic, conversions and revenue.

25/06/2026

Most businesses have more data available to them than they know what to do with.

Google Analytics. Search Console. Ad platforms. CRM. Social insights. The data is there. The problem is that nobody is asking it the right questions.

Data tells you what happened. Interpretation tells you why it happened and what to do about it. Without that second step, a dashboard full of numbers is just administrative overhead.

The businesses we work with that make the best marketing decisions are not the ones with the most data. They are the ones who have built a habit of asking: what is this telling me about my customer, and what should I change because of it?

If your data is sitting in dashboards nobody is interrogating, that is an opportunity sitting unused.

25/06/2026

Digital transformation is one of those phrases that gets used so often it loses meaning.

What it actually describes is straightforward: aligning your business's technology, data, and digital strategy so they work together to drive growth — rather than existing as disconnected pieces that create friction.

Most businesses are not failing at digital because they lack ambition. They are falling behind because nobody has been given the mandate and capability to see the whole picture and drive it forward.

That is the role of a Virtual Chief Digital Officer. Not a tech person. Not a marketing person. Someone who sits at the intersection of both and makes the whole system work.

Swipe through to see the five signs a business is falling behind digitally.

24/06/2026

𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗨𝗣𝗗𝗔𝗧𝗘𝗦 𝗪𝗢𝗥𝗧𝗛 𝗣𝗔𝗬𝗜𝗡𝗚 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗢 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 🤩

🔹 𝗚𝗼𝗼𝗴𝗹𝗲 𝗱𝗲𝗰𝗶𝗱𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂
Google is automatically creating customer lists for eligible advertisers. Helpful in theory. Slightly concerning when you discover the change after it happens.

🔹 𝗠𝗮𝗽𝘀 𝗳𝗶𝗻𝗱𝘀 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗲𝗿 𝗽𝗲𝗻
Bright new alerts are appearing in Google Maps. Small feature. Bigger reminder that Google increasingly controls where local attention goes.

🔹 𝗧𝗵𝗲 𝗔𝗜 𝗴𝗲𝘁𝘀 𝗮 𝗱𝗲𝘀𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗼𝗳𝗳𝗶𝗰𝗲
Google’s new Ad Manager assistant wants to analyse data and recommend actions. Useful? Potentially. Another step towards Google becoming the platform, analyst, and adviser? Also potentially.

🔹 𝗛𝗮𝗹𝗳 𝗮 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗹𝗮𝘁𝗲𝗿
Threads has reached 500 million users. The question isn’t whether it’s growing. It’s whether your audience is paying attention there.

🔹 𝗣𝗲𝗼𝗽𝗹𝗲 𝘂𝘀𝗲 𝗔𝗜 𝘀𝗲𝗮𝗿𝗰𝗵. 𝗧𝗵𝗲𝘆 𝗷𝘂𝘀𝘁 𝗱𝗼𝗻’𝘁 𝘁𝗿𝘂𝘀𝘁 𝗶𝘁.
Adoption is rising. Trust is falling. A perfectly reasonable response to technology that occasionally sounds very confident while being completely wrong.

Platforms keep asking for more trust while quietly taking more control.

I break down the digital shifts worth actually paying attention to every week 👇

Read the full update here:
https://www.belmoredigital.com/tvfmw/jbs-digital-update/jbs-digital-update-22nd-june-2026-20260622

17/06/2026

JB's DIGITAL UPDATES WORTH PAYING ATTENTION TO THIS WEEK 🤩

🔹 Small improvements still count

Google Analytics reporting controls got a bit more useful. Not glamorous. Genuinely helpful if you've ever spent half an hour explaining why three traffic sources are actually the same thing.

🔹 The future has been delayed

Google's AI Max migration is postponed. Breathing room for advertisers. Worth noting the direction of travel hasn't changed though.

🔹 Attribution is getting fuzzier

Different platforms are reporting different versions of the same conversion. Certainty was always an illusion in measurement. Now it's just harder to pretend otherwise.

🔹 Christmas arrives earlier every year

It's June. Meta wants you planning for December. Slightly absurd. Also not wrong.

🔹 Google's new favourite hobby

Local Services Ads keep expanding. Google spent years teaching businesses to earn visibility in search. Now it's starting to look like a landlord charging rent on real estate it used to give away free.

Half the year gone. Know which of this week's changes actually affect your customers. The rest is noise with a press release attached.

11/06/2026

A full-time Chief Marketing Officer in Australia costs upward of $200,000 a year — before superannuation, benefits, or recruitment.

For most businesses that are growing but not yet at enterprise scale, that is not the right investment. What they actually need is senior marketing leadership — someone who has built and run strategies at a high level, who can see the whole picture, set direction, and hold the team accountable.

Just not every day. And not as a permanent hire.

That is exactly what a Virtual CMO provides. The strategic seniority without the full-time cost, with the ability to scale the engagement up or down as the business needs it.

If your business is growing but your marketing is not keeping pace, this is worth understanding. Link in bio.

10/06/2026

𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗨𝗣𝗗𝗔𝗧𝗘𝗦 𝗪𝗢𝗥𝗧𝗛 𝗣𝗔𝗬𝗜𝗡𝗚 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗢 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 - 𝟴𝘁𝗵 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟲 🤩

🔹 𝗦𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹
Google is testing Search Profiles inside Discover. The people behind the content may start to matter more than the brand names above it.

🔹 𝗘𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗲𝗮𝗻 𝗰𝗼𝗿𝗿𝗲𝗰𝘁
Large language models still get things wrong with impressive confidence. Replacing judgement is harder than replacing repetitive tasks.

🔹 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗻𝗼𝘁 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲𝗱
Google says AI Overviews aren't hurting traffic. Publishers are looking at their analytics and drawing different conclusions.

🔹 𝗧𝗶𝗸𝗧𝗼𝗸 𝘄𝗮𝗻𝘁𝘀 𝗮 𝘁𝗶𝗰𝗸𝗲𝘁 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴
TikTok is moving into real-world events, wanting to own the customer journey from discovery through to attendance.

🔹 𝗬𝗼𝘂𝗿 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗿𝗲𝗽 𝗶𝘀 𝗮 𝗿𝗼𝗯𝗼𝘁
Meta is expanding AI messaging for businesses. Convenient right up until something goes wrong.

Platforms are steadily inserting themselves into more of your customer relationships. Discovery, communication, content distribution — all of it. The question worth asking is who actually owns the customer relationship now.

I break down the digital shifts worth actually paying attention to every week 👇

09/06/2026

There are five numbers that should be sitting in front of every business owner who invests in digital marketing. Not quarterly. Monthly.

Most businesses we talk to know their marketing spend. Almost none of them know their cost per lead, their website conversion rate, or their return on ad spend. Without those numbers, every budget decision is a guess.

Knowing the numbers does not mean being a data analyst. It means having a clear enough picture to ask the right questions — and to know when something is off before it becomes expensive.

Swipe through to see which five numbers matter most and what each one is actually telling you about your digital performance.

02/06/2026

𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗨𝗣𝗗𝗔𝗧𝗘𝗦 𝗪𝗢𝗥𝗧𝗛 𝗣𝗔𝗬𝗜𝗡𝗚 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗢 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 🤩

🔹 𝗚𝗼𝗼𝗴𝗹𝗲 𝗶𝘀 𝗽𝗶𝗰𝗸𝗶𝗻𝗴 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲𝘀
Preferred Sources is expanding into AI search, making trust and recognition more important than ever.

🔹 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝘁𝘁𝗲𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀
Google is testing more prominent site names and favicons. Small tweak. Big signal.

🔹 𝗢𝗽𝗲𝗻𝗔𝗜 𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆
ChatGPT ads appear to be coming. Nobody should be surprised when attention turns into advertising.

🔹 𝗔𝗜 𝘀𝘁𝗶𝗹𝗹 𝗰𝗮𝗻’𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗷𝘂𝗱𝗴𝗲𝗺𝗲𝗻𝘁
Most marketing problems aren't prompt problems. They're decision problems.

🔹 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻
Content discovery is becoming intent-based. Search engines and recommendation engines are starting to look very similar.

Platforms are becoming more active participants in what people discover, trust and act on. That makes authority, recognition and good judgement increasingly valuable.

I break down the digital shifts worth actually paying attention to every week 👇

Read the full update here:
https://www.belmoredigital.com/tvfmw/jbs-digital-update/jbs-digital-update-1st-june-2026-20260601

26/05/2026

𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗨𝗣𝗗𝗔𝗧𝗘𝗦 𝗪𝗢𝗥𝗧𝗛 𝗣𝗔𝗬𝗜𝗡𝗚 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗢 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 🤩

🔹 𝗥𝗲𝗱𝗱𝗶𝘁 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘀𝗲𝗮𝗿𝗰𝗵
People increasingly trust Reddit discussions more than polished marketing copy. Which says quite a lot about what the internet has turned into lately.

🔹 𝗚𝗼𝗼𝗴𝗹𝗲 𝘄𝗮𝗻𝘁𝘀 𝗮𝗱𝘀 𝘁𝗼 𝗳𝗲𝗲𝗹 “𝗵𝗲𝗹𝗽𝗳𝘂𝗹”
Ads are quietly being folded into conversational AI experiences so they look more like recommendations. The line between answers and advertising keeps getting thinner.

🔹 𝗧𝗵𝗲 𝗔𝗜 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗶𝗹𝗲 𝗸𝗲𝗲𝗽𝘀 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗵𝗶𝗴𝗵𝗲𝗿
Nearly half the web may now involve AI-generated content in some form. Which explains why so much of the internet now reads like it was written by a very polite photocopier.

🔹 𝗕𝘂𝘆𝗲𝗿𝘀 𝘀𝘁𝗶𝗹𝗹 𝘄𝗮𝗻𝘁 𝗮𝗰𝘁𝘂𝗮𝗹 𝗵𝘂𝗺𝗮𝗻𝘀
Companies keep automating customer journeys while customers keep trying to find a real person to talk to. Funny little tension there.

🔹 𝗦𝗲𝗮𝗿𝗰𝗵 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗿𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸… 𝗹𝗲𝘀𝘀 𝗹𝗶𝗸𝗲 𝘀𝗲𝗮𝗿𝗰𝗵
AI summaries, Reddit discussions, sponsored recommendations, conversational answers. The old “ten blue links” model is fading fast.

Less hype. More trust issues. Probably worth paying attention to.

I break down the digital shifts worth actually paying attention to every week 👇

Read the full update here:
https://www.belmoredigital.com/tvfmw/jbs-digital-update/jbs-digital-update-25th-may-2026-20260525

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