Reddendale Media

18/06/2025

Small Business Humans! 👋

Marketing your own business is typically a s**t show.

S**t show leads to overwhelm (at the very least)

And then overwhelm kills your momentum.

Friends, let's be clear, that's not ideal.

Peach Club stops that cycle—by giving you clear, focused steps that actually move you forward.

Peach Club is the cure to your marketing s**t show.

Peach Club is a weekly marketing membership for small business owners doing all the things—including their own marketing.

Here’s how it works:

🍑 One live Zoom workshop a week (1 hour max)
🍑 A single practical task that moves the needle
🍑 Access to every past workshop recording if you want to go deeper

It’s not more hustle. It’s not more mindless 'engagement'.

It’s smart, structured, and supportive marketing that makes sense—and gets done.

✨ Right now, there’s an unhinged End-of-Financial-Year offer:

💥 $300 for the whole year

Normally $39/month, rising to $77/month from July 1.

This deal’s only available for a few days before my prefrontal cortex kicks in and reminds me it’s way too cheap.

But until she comes back online you can save your sanity & a few bucks!

Still wondering if it’s worth it? Here’s what members say:

💬 “These workshops are practical and fun… no procrastination, no rabbit holes, just getting stuff done and out there.” – Jodi
💬 “Peach Club has helped me with big small things… hours saved. Casual, no judgement space.” – Pam
💬 “It’s the best 1 hour in my calendar every week… amazing weekly accountability.” – Hayley

🎯 Ready to join? Payment link’s in the usual spot (hint: my bio).
💬 Got questions? DM me or let’s set up a Zoom or phone chat.

I know Peach Club works because I’m helping members every week.

And I know it can help you too.



Let me know if you’d like a Stories version or carousel caption too!

17/06/2025

Sometimes your clients say the thing you’re not quite ready to say out loud: (these are actual words, written to me last week, by a real life client)

“Please raise your prices.
You deserve to be paid for your brilliance, your organisational skills, your words, and the energy you give so generously.
I love the work you do — and honestly? I feel like I’m ripping you off every time I pay you.”

Oof. That one hit me right in the business feels. .

Because the truth is — I have been sitting with my pricing. Wondering if it’s too much. Or not enough. Wanting to be accessible, but also sustainable. Wanting to feel proud, not depleted.

If you’ve ever felt that too — like you’re pouring so much into your work, and still wondering whether it’s “okay” to charge more — here’s your quiet marketing moment for today:

✨ Go back and read your own testimonials. Not just for the kind words (though yes, those are lovely).

But for clues.

For the way people talk about your impact.
For those little sentences that hint: “this is worth more than I paid."

It might not be time to raise your prices — but it might be time to remember why you’re worth what you already charge.

Or more.

📸 A coffee at my favourite favourite cafe in Oz! A daily ritual. Part of the reason I love freelancing & finning my own show.

24/04/2025

Still Time to Maximise Sales with a Mother’s Day Email Campaign!

Hey Business Owners,

Mother’s Day is just 17 days away — Sunday, 11th May 2025!

If you haven’t got your Mother’s Day campaign ready, there’s still time to create buzz with a 5-part email campaign! I’m offering personalised, engaging email content designed to boost your sales and visibility leading up to the big day.

What’s included:
• A 5-part email campaign tailored to your business
• Just $200 AUD (No agency overheads, just solid copy)

Limited to 3 clients to ensure each campaign gets the attention it deserves.

Why email marketing?
• High ROI (average 42:1)
• Personal, direct, and perfect for small businesses

DM or comment below if you’re keen!

15/04/2025

Zjoosh Your Socials.

Get out of the social media weeds & start getting leads.

Join my free Facebook group & get of the 'I hate doing socials' mind f*ck.

13/04/2025

It’s the Sunday before Easter, and all across Australia—and in places around the world where Christianity has shaped traditions—this weekend is huge for markets.

Right now, I just know there are many Zjooshers (Zjoosh-hers!) out there at stalls, setting up, selling, packing, smiling, and doing the thing. If that’s you—I see you.

If your market’s a little quiet and you’re scrolling your phone for a breather, hello lovely—you’re doing really well. I’m sending you all my good, slightly witchy vibes.

In fact, I’m going to cast a little spell right now—may more buyers be drawn to your stall or stand, may the right eyes land on your gorgeous things, and may your energy stay up just long enough to get you through the day (and maybe even sell out).

If you’re absolutely flat out and hiding in the loo just for a moment of peace, I got you too, girlfriend. Take that breath. You’re amazing.

And if you don’t identify as a woman—welcome. All humans are truly welcome here, though just a heads up that this space is mostly chic-focused, because that’s the heartbeat of Zjoosh.

It’s a bloody hot day here in Victor Harbor, South Australia. I had a gentle stroll through the weekly Sunday market this morning & it was buzzing!

Wherever you are, I hope you’re feeling proud of what you’re building. You should be. Keep going.

The best is yet to be.

Today, are you ....

20/03/2025

✨📸 Behind-the-Scenes Magic 📸✨

In my FB community 'Zjoosh Your Socials', we’ve got a weekly tradition—Behind-the-Scenes Thursdays—where we throw out the filters and get real. No curated perfection here, just the raw, the messy, and the totally authentic side of your business.

Why does it work? Well, humans are wired to connect with realness. Look at Pamela Anderson’s no-makeup look taking over the internet—people are craving relatability, not perfection. And honestly, in these weird times, who wouldn’t want to see the real, unpolished moments? ✨💯

So, if you’re in Zjoosh Your Socials, you know the drill: Thursdays = day! Drop your behind-the-scenes pics—no words, just unfiltered, real-life goodness. 📸 And if I forget to post the reminder (because let’s face it, sometimes I do), you’re in charge of keeping it real. 😉

And hey, if you’re running a small business and want to join a group of small business humans who’ve got your back and your front and your side and your top—you get the picture—come hang with us! We’re a bunch of left-leaning, tree-hugging, Gen Xers who support each other, buy from each other, and talk about how wildly hard marketing can be. We have fun, we get real, and we laugh a lot. 🌱✨

We used to debate how soon was too soon for a martini while working from home, but since I got sober, we’re all kind of pussyfooting around that one now. 🤷‍♀️ Either way, we know how to have fun and keep it real.

Come join us and let’s get authentic together. (Sounded better in my head)

PS I housesit full time hence lots of beautiful puppers 🐾🐾🐕‍🦺🐕‍🦺🐩🦮🐕🐶

📽️

05/02/2025

Behind the scenes—because let’s be real, we’re all a little nosy.

As a social media manager, one of my core content pillars is behind the scenes. Every Thursday in my free Facebook group—Zjoosh Your Socials—I encourage women who run small businesses (and somehow also find themselves as the accidental marketing manager) to share five or more photos of what’s been happening in their business. No words, just pics.

Why? Because behind the scenes content is one of the best ways to build trust and connection with your audience. It turns your business from just a logo into something real and relatable. People don’t just buy products or services—they buy from people. And nothing makes you more relatable than showing what actually happens beyond the polished product shots.

If you want to bring this into your own socials, try this:

✨ Post a carousel of 5–10 behind-the-scenes pics from your week.
✨ Keep the caption simple—something like: “Here’s what’s been happening behind the scenes in my business!”
✨ Show what makes your business tick—whether it’s making, packing, networking, learning, or even just getting out in nature to recharge (because running a business solo is no joke).

So, what have you been up to this week? Drop a behind-the-scenes post and tag me—I’d love to see it!



Do you regularly post content?

03/12/2024

💌 Big News, Email Underachievers! 💌

Do people even read emails anymore?" Oh, sweet summer child, YES, they do—and the numbers don’t lie.

Four billion people open their email inboxes every day.

That’s double the doom scrollers on Facebook, quadruple the Instagrammers feeling inadequate over someone else’s highlight reel, and more than all the TikTokers and ex-Tweeters and every other platform put together handing over their data to the algorithm overlords. 😅

So why isn’t your business getting its slice of the email marketing pie? 🍰 (hint: because you aren’t sending them)

Enter CODEWORD: the email marketing angel you didn’t know you needed.

This isn’t just some cookie-cutter content subscription.

Oh no. CODEWORD is my sassy, strategic baby—co-parented with none other than Caolan, a tech genius so good, you’ll want to name your firstborn after him.
Together, we’ve created a monthly service that’ll save you hours, stress, and your last nerve.

Here’s what you get every month:
✨ 5 pre-written newsletters that are equal parts polished and totally customisable.
✨ Fill-in-the-blank prompts so your emails actually sound like you.
✨ A private community for inspo, Q&As, and support (aka, a squad of email cheerleaders).

And if tech makes you break out in a cold sweat? Upgrade to the +tech package and let Caolan wave his magic wand. No tears, just perfectly set-up email systems.

The best part? CODEWORD is more affordable than your oat milk latte habit: just $25 per week.
Ready to turn your email game into a revenue machine?

Drop a “Tell me more!” in the comments, and I’ll hook you up with all the juicy launch details. 📨
Because, bebes, your business deserves emails that email 💅

Catharine

PS It’s called CODEWORD because Caolan does the tech part (aka code) and I do the word part (aka huzzah!)

26/11/2024

🧠 Ready to TRANSFORM your marketing in 2025? 🍑

Join our exclusive Peach Club Workshop and:

Create a personalised marketing plan tailored to your unique goals
Learn innovative strategies to CAPTIVATE your audience
Connect with a supportive community of female entrepreneurs
Hang out with moi (I’m fun, I always give heaps of marketing tea and tips and I love it when you win at your marketing)

When: Wednesday, 27th November Time: 10:00 AM - 2:00 PM (AEDT)

How: Via Zoomy McZoom Face

Choose your payment option:

Option 1: One-time Payment: $200 ~

Option 2: Join Peach Club: $39/month (cancel anytime) and get this session for gratis (that’s free baby, F.R.E.E

Limited spots available! ⏰ Secure yours now by clicking the appropriate link above.

Check my stories for payment links (or you can do it the old fashioned way and send me a DM ;-) )

Tag a friend who wants to level up their business in 2025! 👯‍♀️

07/11/2024

Love finding other female run businesses ~ extra awesome if they make great coffee.

If you're in the region (Adelaide Hills/Fleurieu Peninsula) consider visiting Strathalbyn (it's like the grittier more genuine Hahndorf) & if you rate a proper latte the Wistow is your place.

Open from 6am with drive through too!

C

PS Missy loves the biscuits & I always get an extra one for her)

19/09/2024

**5 Non-Digital Marketing Ideas to Try Today**

When it comes to marketing, we often overlook some good old-school, Yellow Pages-era techniques. Here are five non-digital strategies that might just help you connect with your audience in a more personal way:

1. **Make What You Do AMAZING**
Whatever you're selling, focus on delivering the best service or product possible. This encourages word-of-mouth marketing, which still drives 92% of buying decisions!

2. **Talk About Your Business**
Whether you're at a BBQ, on a train, or attending a formal networking event, talking about your business face-to-face builds trust much faster than any social media interaction.

3. **Handwritten Thank You Notes**
In the age of digital everything, sending a handwritten note or card makes a lasting impression. People love receiving something personal in the post that isn’t a bill!

4. **Flyers**
Post them at your local school, sports field, or community centre. It may seem old-fashioned, but flyers still work, especially for businesses with a local focus.

5. **Get on a Podcast**
Sharing your expertise through podcasts is a great way to reach new audiences. Plus, listeners can get a real feel for your personality, creating that crucial “know, like, and trust” factor.

Marketing doesn’t always have to be online – get creative and go old-school!

16/09/2024

Bianca McKenzie is a marketing pro with a fantastic podcast, The New School of Marketing🎧

In her latest episode, we dive into all things marketing—from my early (and slightly illegal) side hustles to why social media is about showcasing your brand (not just selling), the magic of word of mouth, and why one-star reviews are a rite of passage.

You can listen to our chat here:🎙️ https://open.spotify.com/episode/5479ZtKODc3EyBNpCSTsNO?si=IeTVA_IjTyGY-miTN9-uBA

Big thanks to Bianca for having me on! I had such a blast and could talk marketing all day!

Episode · New School of Marketing · Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. You'll hear us talk about organic social media, why paid advertising isn't the enemy, what the ...