09/09/2026
What do hot-pink football boots have to do with AI?
At the 2026 World Cup, several major brands tried to stand out,and ended up making remarkably similar choices.
The same thing is happening to business content.
When everyone gives AI the same prompts, trend reports and “best practices”, the result may look polished, but it rarely feels distinctive.
The answer is not to avoid AI. It is to feed it what competitors cannot search for: real customer conversations, original project data, commercial lessons and a clearly defined point of view.
Use AI to reduce the workload. Keep the strategy and final judgement human.
Read more here:
👉 https://wanderinglion.com/blog-posts/the-hot-pink-boots-problem-with-ai